本文選題：高職院校 + 客戶關(guān)系管理(CRM)��； 參考：《遼寧高職學(xué)報(bào)》2015年07期

【摘要】：隨著高校的發(fā)展,管理學(xué)中的客戶關(guān)系管理理論(CRM)引入到高校管理的實(shí)踐當(dāng)中,在這一方面,歐美國家走在了前列。我國近二十年來逐漸開始重視,在學(xué)校招生就業(yè)、校友會(huì)建立等方面做出了大膽嘗試,以求緩解所面臨的越來越大的招生就業(yè)壓力,提升學(xué)校社會(huì)聲譽(yù)。湖南鐵道職業(yè)技術(shù)學(xué)院于2014年研發(fā)完成校內(nèi)客戶關(guān)系管理系統(tǒng),為高職院校推進(jìn)客戶關(guān)系管理提供了非常有價(jià)值的范例。
[Abstract]:With the development of colleges and universities, the theory of customer relationship management (CRM) in management is introduced into the practice of university management. In this respect, European and American countries are in the forefront. In the past two decades, China has gradually begun to attach importance to the recruitment and employment of schools, and has made bold attempts in the areas of school recruitment and employment and the establishment of alumni associations, in order to alleviate the growing pressure of employment and enhance the social reputation of schools. Hunan Railway Vocational and Technical College developed and completed its customer relationship management system in 2014, which provides a valuable example for higher vocational colleges to promote customer relationship management.
【作者單位】： 湖南鐵道職業(yè)技術(shù)學(xué)院;
【基金】：湖南鐵道職業(yè)技術(shù)學(xué)院2014年校級課題(K201416)
【分類號(hào)】：G719.2

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