本文選題：客戶關(guān)系管理 + J2EE�。� 參考：《大連理工大學(xué)》2013年碩士論文

【摘要】：隨著市場的逐步開放,金融業(yè)的競爭越來越激烈,傳統(tǒng)的客戶管理理念和技術(shù)已遠(yuǎn)不能適應(yīng)現(xiàn)代農(nóng)行對客戶尤其是優(yōu)質(zhì)客戶的管理,新疆農(nóng)行迫切需要使用信息技術(shù)來提高客戶信息管理的質(zhì)量,同時隨著計算機技術(shù),特別是Internet技術(shù)的發(fā)展和普及,基于J2EE技術(shù)的新疆農(nóng)行優(yōu)質(zhì)客戶關(guān)系管理系統(tǒng)應(yīng)運而生。為滿足新疆農(nóng)行用戶需求,本文著重講述了基于J2EE技術(shù)的新疆農(nóng)行優(yōu)質(zhì)客戶關(guān)系管理系統(tǒng)的設(shè)計與實現(xiàn)。本系統(tǒng)是以計算機技術(shù)和網(wǎng)絡(luò)為依托,將計算機技術(shù)、網(wǎng)絡(luò)應(yīng)用于日常客戶信息管理的產(chǎn)物。這種管理模式將客戶信息管理中大量、頻繁、瑣碎的工作交給計算機來處理,從而將客戶經(jīng)理從繁雜的工作中解放出來,將工作重心轉(zhuǎn)移至深層次優(yōu)質(zhì)客戶管理中。這種利用計算機和網(wǎng)絡(luò)技術(shù)管理客戶信息的方式,對客戶管理工作不論從管理模式上還是從管理水平上都有著深遠(yuǎn)的理論意義和現(xiàn)實意義。 通過對客戶關(guān)系管理工作的業(yè)務(wù)流程調(diào)研,分析了將J2EE技術(shù)和客戶關(guān)系管理工作結(jié)合的優(yōu)越性,本文運用J2EE技術(shù),采用Oracle作為后臺數(shù)據(jù)庫,給出了基于J2EE的優(yōu)質(zhì)客戶關(guān)系管理系統(tǒng)的詳細(xì)設(shè)計方案。經(jīng)過具體的編碼實現(xiàn)和系統(tǒng)測試,優(yōu)質(zhì)客戶關(guān)系管理系統(tǒng)中各模塊均已成功實現(xiàn),并已投入使用,經(jīng)實際使用證明,本文所設(shè)計的優(yōu)質(zhì)客戶關(guān)系管理系統(tǒng)整體運行穩(wěn)定、性能良好,可以滿足新疆農(nóng)行對優(yōu)質(zhì)客戶關(guān)系管理的需要。
[Abstract]:With the gradual opening of the market and the fierce competition in the financial industry, the traditional customer management concept and technology can no longer adapt to the modern Agricultural Bank of China's management of customers, especially high-quality customers. Xinjiang Agricultural Bank urgently needs to use information technology to improve the quality of customer information management. At the same time, with the development and popularization of computer technology, especially Internet technology, the Xinjiang Agricultural Bank of Xinjiang quality customer relationship management system based on J2EE technology emerges as the times require. In order to meet the needs of the users of Agricultural Bank of Xinjiang, this paper focuses on the design and implementation of the quality customer relationship management system of Agricultural Bank of Xinjiang based on J2EE technology. This system is based on computer technology and network, and applies computer technology and network to daily customer information management. This management mode leaves a lot of frequent and trivial work in customer information management to the computer, thus freeing the account manager from the complicated work and shifting the focus of the work to the deep level of high quality customer management. This way of using computer and network technology to manage customer information has profound theoretical and practical significance to customer management both from management mode and management level. Through the investigation of the business process of customer relationship management, this paper analyzes the advantages of combining J2EE technology with customer relationship management. This paper uses J2EE technology and Oracle as the background database. A detailed design scheme of high quality customer relationship management system based on J2EE is presented. After specific code realization and system test, all modules of the high quality CRM system have been successfully realized and put into use. It has been proved that the high quality CRM system designed in this paper runs stably as a whole. Good performance, can meet the Xinjiang Agricultural Bank of high-quality customer relationship management needs.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TP311.52

【參考文獻】

相關(guān)期刊論文 前7條

1 肖偉;;淺談企業(yè)信息安全技術(shù)[J];電腦知識與技術(shù);2012年15期

2 何蕾;Web信息資源整合系統(tǒng)的技術(shù)研究及實現(xiàn)[J];計算機工程與應(yīng)用;2004年02期

3 汪林林;華奇兵;;基于UML的MIS分析與設(shè)計方法[J];計算機科學(xué);2002年04期

4 魯博,柴躍廷;關(guān)于統(tǒng)一建模語言——UML[J];計算機工程與科學(xué);2000年04期

5 譚定英,方振聰;數(shù)據(jù)庫SQL查詢技術(shù)的優(yōu)化策略[J];計算機與現(xiàn)代化;2005年06期

6 孫光明,徐寶祥,劉鳳勤;OOA在信息系統(tǒng)概念建模中的概念模型方法研究[J];現(xiàn)代情報;1999年06期

7 白慶華;傳統(tǒng)的結(jié)構(gòu)化分析方法之弊端及OOA的出現(xiàn)[J];計算機系統(tǒng)應(yīng)用;1994年11期

，

本文編號：2054181