發(fā)布時(shí)間：2018-06-20 17:08

  本文選題：企業(yè) + 數(shù)據(jù)時(shí)代��； 參考：《現(xiàn)代經(jīng)濟(jì)信息》2015年04期

【摘要】：當(dāng)前國(guó)際石油市場(chǎng)劇烈動(dòng)蕩,國(guó)內(nèi)成品油價(jià)格出現(xiàn)"13連跌",成品油市場(chǎng)持續(xù)供大于求,資源嚴(yán)重過剩。區(qū)域內(nèi)主要用油行業(yè)不景氣,需求減少,消費(fèi)低迷,加之行業(yè)間競(jìng)爭(zhēng)激烈,導(dǎo)致大量?jī)?yōu)質(zhì)客戶流失嚴(yán)重,給銷售工作帶來的壓力前所未有,所以怎樣留住老客戶、吸引新客戶,通過發(fā)展對(duì)客戶的關(guān)系建立長(zhǎng)期穩(wěn)定性的忠誠(chéng)客戶,這樣才能有效提高企業(yè)的的自身市場(chǎng)競(jìng)爭(zhēng)力成為銷售的重中之重。
[Abstract]:At present, the international oil market is volatile, the price of domestic oil products is falling 13 times, the supply of refined oil market continues to exceed the demand, and the resources are seriously surplus. The major oil industry in the region is depressed, demand is decreasing, consumption is low, coupled with fierce competition among industries, leading to a serious loss of a large number of high-quality customers, and the pressure on sales work is unprecedented. Therefore, how to retain old customers and attract new customers, By developing the relationship between customers and establishing long-term stable loyal customers, this can effectively improve the market competitiveness of enterprises to become the top priority of sales.
【作者單位】： 中國(guó)石油天然氣股份有限公司遼寧阜新銷售分公司;
【分類號(hào)】：F274
，

本文編號(hào)：2045004