本文選題：瀝青產(chǎn)品 + CRM系統(tǒng)　； 參考：《華東理工大學(xué)》2013年碩士論文

【摘要】：近些年中國(guó)經(jīng)濟(jì)快速發(fā)展,石化產(chǎn)品面對(duì)從賣方市場(chǎng)向買方市場(chǎng)的轉(zhuǎn)變,上海瀝青公司作為石化產(chǎn)品整合的專業(yè)化銷售公司,隨著中石化產(chǎn)品在市場(chǎng)上主導(dǎo)地位的減弱,隨著生產(chǎn)企業(yè)產(chǎn)能的不斷擴(kuò)大,市場(chǎng)競(jìng)爭(zhēng)變得日趨激烈。瀝青公司作為承接生產(chǎn)企業(yè)到客戶的供應(yīng)鏈中重要的一環(huán),有著確保生產(chǎn)企業(yè)生產(chǎn)后路暢通的特殊歷史使命,也有著為中石化煉油板塊創(chuàng)造效益,減輕煉油板塊虧損的重任。如何能夠做到未雨綢繆,這就需要我們以服務(wù)客戶為中心,維護(hù)好與客戶之間的關(guān)系,與客戶形成戰(zhàn)略合作伙伴關(guān)系,創(chuàng)建瀝青公司穩(wěn)定的銷售渠道。 瀝青公司通過(guò)CRM系統(tǒng)維護(hù)與客戶的關(guān)系,與客戶進(jìn)行有效的溝通,為客戶提供個(gè)性化的服務(wù),提升客戶滿意度,提高客戶的忠誠(chéng)度。本文通過(guò)闡釋CRM系統(tǒng)下瀝青公司客戶關(guān)系管理的現(xiàn)狀,和在現(xiàn)代企業(yè)管理中客戶關(guān)系的必要性,結(jié)合作者在中石化CRM系統(tǒng)的項(xiàng)目應(yīng)用實(shí)踐,通過(guò)提升CRM系統(tǒng)功能,加強(qiáng)對(duì)客戶的服務(wù)意識(shí),提升公司銷售人員業(yè)務(wù)水平,減少業(yè)務(wù)人員變動(dòng),增加客戶的忠誠(chéng)度,從而確保構(gòu)建一個(gè)雙贏的營(yíng)銷網(wǎng)絡(luò)。
[Abstract]:In recent years, with the rapid development of China's economy and the transition of petrochemical products from the seller's market to the buyer's market, Shanghai Asphalt Company, as a specialized sales company for the integration of petrochemical products, as the dominant position of Sinopec products in the market has weakened. With the continuous expansion of production capacity, market competition has become increasingly fierce. As an important part of the supply chain from the production enterprises to the customers, the asphalt company has a special historical mission to ensure the smooth production process of the production enterprises, and also has the important task of creating benefits for the refining plate of Sinopec and reducing the losses of the refining plate. How to prepare for a rainy day requires us to take serving customers as the center, maintain the relationship with customers, form a strategic partnership with customers, and create a stable sales channel for asphalt companies. The asphalt company maintains the relation with the customer through CRM system, carries on the effective communication with the customer, provides the individualized service for the customer, enhances the customer satisfaction, enhances the customer loyalty. Through explaining the current situation of customer relationship management in asphalt company under CRM system and the necessity of customer relationship in modern enterprise management, combined with the project application practice of CRM system in Sinopec, this paper improves the function of CRM system. Strengthen the service consciousness to the customer, improve the business level of the sales staff, reduce the change of the business personnel, increase the loyalty of the customer, so as to ensure the construction of a win-win marketing network.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F274;F270.7;F426.72

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

1 柳思維;尹元元;;中國(guó)本土化營(yíng)銷理論——和諧營(yíng)銷[J];北京工商大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2007年04期

2 曹龍,陳菊紅;提高組織知識(shí)管理水平的柔性人力資源管理策略[J];科學(xué)學(xué)與科學(xué)技術(shù)管理;2005年08期

3 聶元昆;吳健安;;論和諧營(yíng)銷[J];商業(yè)時(shí)代;2007年17期

，

本文編號(hào)：2039666