本文關(guān)鍵詞： 代理商 客戶關(guān)系 J2EE 管理系統(tǒng)　出處：《電子科技大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：全球經(jīng)濟(jì)一體化的不斷加深，使得各行各業(yè)的市場(chǎng)競(jìng)爭(zhēng)日益激烈。市場(chǎng)競(jìng)爭(zhēng)的目標(biāo)是客戶，通信行業(yè)爭(zhēng)取客戶的主要方式是通過渠道代理商。作為世界500強(qiáng)的中國(guó)聯(lián)通，一直是國(guó)內(nèi)三大基礎(chǔ)通信運(yùn)營(yíng)商之一，建立完善的渠道代理管理始終是其工作重點(diǎn)之一。新聯(lián)通公司的成立意味著對(duì)原來聯(lián)通和網(wǎng)通的客戶的整合以及客戶關(guān)系管理的優(yōu)化。為進(jìn)一步提升渠道代理商的業(yè)務(wù)效率，必須對(duì)現(xiàn)有的客戶管理、計(jì)費(fèi)管理、客戶服務(wù)、傭金及返酬管理和渠道及代理商管理系統(tǒng)進(jìn)行優(yōu)化、整合和升級(jí)。本系統(tǒng)的建設(shè)正是在這樣的背景下開展的。 本文面向新聯(lián)通公司，以基于客戶關(guān)系管理的渠道及代理商管理為研究對(duì)象，深入分析了國(guó)內(nèi)外代理商及渠道管理系統(tǒng)現(xiàn)狀，擬定了論文的研究對(duì)象。并以作者所在的聯(lián)通分公司為對(duì)象，對(duì)聯(lián)通公司優(yōu)化和重構(gòu)代理渠道管理系統(tǒng)的需求進(jìn)行了分析研究，擬定了以簡(jiǎn)化客戶信息錄入模式、優(yōu)化傭金結(jié)算及返酬流程、增加透明度和強(qiáng)化溝通為主的建設(shè)目標(biāo)。并對(duì)包含基礎(chǔ)信息管理、資料信息管理、酬金管理、資源管理和信息統(tǒng)計(jì)查詢?cè)趦?nèi)的主要功能模塊進(jìn)行了需求分析。在此基礎(chǔ)上，以J2EE為平臺(tái)，進(jìn)行了系統(tǒng)總體框架設(shè)計(jì)，闡述了系統(tǒng)以B/S模型為基礎(chǔ)的三層結(jié)構(gòu)。之后，對(duì)系統(tǒng)數(shù)據(jù)接口設(shè)計(jì)、傭金及返酬計(jì)算系統(tǒng)設(shè)計(jì)以及數(shù)據(jù)庫設(shè)計(jì)進(jìn)行了詳細(xì)描述。并對(duì)軟硬件平臺(tái)選型及系統(tǒng)部署設(shè)計(jì)進(jìn)行了討論。在系統(tǒng)設(shè)計(jì)的基礎(chǔ)上，論文詳細(xì)描述了系統(tǒng)的實(shí)現(xiàn)和測(cè)試。重點(diǎn)介紹了數(shù)據(jù)庫訪問模塊的實(shí)現(xiàn)和系統(tǒng)主要功能模塊的實(shí)現(xiàn)。在數(shù)據(jù)庫訪問模塊實(shí)現(xiàn)方面重點(diǎn)闡述了直接通過JDBC連接數(shù)據(jù)庫和利用JNDI服務(wù)訪問數(shù)據(jù)庫兩種方式。在系統(tǒng)主要功能模塊實(shí)現(xiàn)方面，主要描述了系統(tǒng)總體界面、基礎(chǔ)信息管理、信息資料管理、資源管理、傭金及返酬管理及渠道統(tǒng)計(jì)查詢模塊的實(shí)現(xiàn)。為了確保系統(tǒng)的正確性和效率，，對(duì)系統(tǒng)進(jìn)行了充分的測(cè)試，設(shè)計(jì)了測(cè)試用例，并進(jìn)行了測(cè)試記錄。 目前，該系統(tǒng)已經(jīng)順利建設(shè)完成，并投入試運(yùn)行，效果良好。由于各方面條件的制約，系統(tǒng)尚存在若干不足，將在今后的工作中進(jìn)一步的優(yōu)化和完善。
[Abstract]:With the deepening of global economic integration, the market competition in various industries is becoming more and more intense. The target of market competition is customers, and the main way for communication industry to win customers is through channel agents. China Unicom, which is the top 500 member of the world, Has been one of the three basic telecommunications operators in China. The establishment of new Unicom means the integration of the original customers of Unicom and Netcom, as well as the optimization of customer relationship management. In order to further enhance the business efficiency of channel agents, The existing customer management, billing management, customer service, commission and reward management and channel and agent management system must be optimized, integrated and upgraded. In this paper, facing to the new Unicom company, taking the channel and agent management based on customer relationship management as the research object, this paper deeply analyzes the current situation of the domestic and foreign agents and channel management system. The research object of this paper is drawn up, and the requirement of optimizing and reconstructing the agent channel management system of Unicom Company is analyzed and studied, and the mode of customer information input is simplified. Optimize the commission settlement and reward process, increase transparency and strengthen communication based on the construction objectives. And include basic information management, information management, fee management, On the basis of the requirement analysis of the main functional modules, including resource management and information statistics query, the overall framework of the system is designed on the platform of J2EE, and the three-tier structure of the system based on the B / S model is expounded. The system data interface design, commission and payback calculation system design and database design are described in detail. The software and hardware platform selection and system deployment design are discussed. This paper describes the implementation and test of the system in detail. It focuses on the implementation of the database access module and the realization of the main functional modules of the system. In the aspect of the realization of the database access module, it focuses on connecting data directly through JDBC. Library and using JNDI services to access the database. In the main functional modules of the system implementation, This paper mainly describes the implementation of the general interface, basic information management, information management, resource management, commission and reward management and channel statistics inquiry module. In order to ensure the correctness and efficiency of the system, the system is fully tested. The test cases are designed and the test records are recorded. At present, the system has been successfully constructed and put into trial operation, with good results. Due to the constraints of various conditions, there are still some deficiencies in the system, which will be further optimized and perfected in the future work.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TP311.52

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