本文關(guān)鍵詞： 客戶資源 客戶關(guān)系管理 動(dòng)態(tài)服務(wù)器頁(yè)面　出處：《電子科技大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著時(shí)代的前進(jìn)和科技的進(jìn)步，市場(chǎng)的競(jìng)爭(zhēng)也變得越來(lái)越殘酷和激烈。作為市場(chǎng)的首要的資源，客戶已經(jīng)成為市場(chǎng)營(yíng)銷的核心部分。企業(yè)之間哪家擁有的客戶資源多，哪家就在競(jìng)爭(zhēng)中占有越多優(yōu)勢(shì)。本文所設(shè)計(jì)和開(kāi)發(fā)的基于ASP的客戶關(guān)系管理（CRM）系統(tǒng),彌補(bǔ)傳統(tǒng)客戶管理方式的不足，使企業(yè)更好的處理客戶關(guān)系，使企業(yè)在本行業(yè)占有強(qiáng)有力的競(jìng)爭(zhēng)位置。運(yùn)用一個(gè)安全可靠的客戶關(guān)系管理信息系統(tǒng)可以減少工作量，提高效率，讓該行業(yè)消除因客戶關(guān)系方面而引起的不足，從而使該行業(yè)迅速發(fā)展。 客戶關(guān)系管理系統(tǒng)所面向的對(duì)象為企業(yè)的管理和銷售人員。整個(gè)系統(tǒng)從滿足操作簡(jiǎn)單方便、界面友好易懂、靈活、使用安全的要求出發(fā)，采用了動(dòng)態(tài)服務(wù)器頁(yè)面（ASP）開(kāi)發(fā)技術(shù)，使用MySQL作為后臺(tái)數(shù)據(jù)庫(kù)平臺(tái)。此系統(tǒng)是基于B/S的三層模式的客戶關(guān)系管理系統(tǒng)。目的是實(shí)現(xiàn)采用數(shù)據(jù)庫(kù)技術(shù)來(lái)存儲(chǔ)、管理海量各種數(shù)據(jù)，設(shè)計(jì)并完成歸類、查詢和統(tǒng)計(jì)各種數(shù)據(jù)，盡力達(dá)到友好操作界面的要求。 本文首先對(duì)客戶關(guān)系管理系統(tǒng)的國(guó)內(nèi)外研究現(xiàn)狀和發(fā)展趨勢(shì)進(jìn)行了闡述和探討，對(duì)客戶關(guān)系管理系統(tǒng)程序開(kāi)發(fā)的相關(guān)技術(shù)做了詳細(xì)的介紹，重點(diǎn)對(duì)系統(tǒng)的開(kāi)發(fā)條件、開(kāi)發(fā)原理、可行性、需求進(jìn)行分析，確定基于ASP的客戶關(guān)系管理（CRM）系統(tǒng)的開(kāi)發(fā)目標(biāo)。以此為基礎(chǔ)，分析系統(tǒng)的物理結(jié)構(gòu)、功能模塊、操作流程，對(duì)系統(tǒng)的數(shù)據(jù)庫(kù)進(jìn)行設(shè)計(jì)。根據(jù)軟件設(shè)計(jì)模塊化的思想，設(shè)計(jì)出提供友好的操作界面，以及較強(qiáng)的安全性和穩(wěn)定性客戶關(guān)系管理系統(tǒng)。分析系統(tǒng)測(cè)試及難點(diǎn)，提出系統(tǒng)的后期維護(hù)方法，保證系統(tǒng)的可靠性。最后對(duì)未來(lái)研究提出進(jìn)一步希望和要求。 企業(yè)客戶關(guān)系管理系統(tǒng)將大大提高客戶滿意度和忠誠(chéng)度，，提高工作效率，有利于促進(jìn)深挖客戶價(jià)值，從而增加企業(yè)的利潤(rùn)。在信息化時(shí)代，該系統(tǒng)將給企業(yè)帶來(lái)深遠(yuǎn)而有意義的影響。
[Abstract]:With the advance of the times and the progress of science and technology, the market competition has become more and more cruel and fierce. As the primary resource of the market. Customer has become the core part of marketing. Which enterprise has more customer resources. This paper designs and develops the CRM (customer relationship Management) system based on ASP, which makes up for the deficiency of the traditional customer management and makes the enterprise deal with the customer relationship better. The application of a secure and reliable customer relationship management information system can reduce the workload, improve efficiency, let the industry eliminate the shortcomings caused by customer relations. This makes the industry develop rapidly. The object of CRM system is enterprise management and sales personnel. The whole system is based on the requirements of simple and convenient operation, friendly interface, flexible and safe use. The development technology of dynamic server page (ASP) is adopted. Using MySQL as the background database platform, this system is a three-tier customer relationship management system based on B / S mode. The purpose of this system is to use database technology to store and manage mass data. Design and complete classification, query and statistics of all kinds of data, try to achieve friendly interface requirements. In this paper, the domestic and foreign research status and development trend of customer relationship management system are described and discussed, and the related technology of customer relationship management system program development is introduced in detail. The development conditions, development principles, feasibility and requirements of the system are analyzed, and the development objectives of the CRM system based on ASP are determined. Based on this, the physical structure of the system is analyzed. The function module, operation flow, the database of the system are designed. According to the idea of modularization of software design, the friendly operation interface is designed. And strong security and stability of customer relationship management system. Analysis of the system testing and difficulties, put forward the late maintenance of the system. To ensure the reliability of the system. Finally, further hopes and requirements for future research are put forward. Enterprise customer relationship management system will greatly improve customer satisfaction and loyalty, improve work efficiency, help to promote the deep excavation of customer value, thereby increasing the profits of enterprises in the information age. This system will bring the profound and meaningful influence to the enterprise.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TP311.52

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本文編號(hào)：1483582