本文關(guān)鍵詞： 社會團體 會員關(guān)系 策略　出處：《吉林大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來，隨著社會體制的轉(zhuǎn)變和國內(nèi)經(jīng)濟的發(fā)展，社會團體蓬勃發(fā)展，在社會經(jīng)濟等各個領(lǐng)域扮演著日益重要的角色，如何促進其健康發(fā)展已成為社會普遍關(guān)注的課題。會員是構(gòu)成社團的主體，會員關(guān)系在社團發(fā)展中具有重要功能，因此正確處理會員關(guān)系也成為社團工作的重點之一。由于社團會員的特殊性，很多社團在會員關(guān)系管理方面存在難度，因此導(dǎo)致的問題在社團成立初期往往不易被發(fā)現(xiàn)和重視，但當(dāng)社團發(fā)展到一定階段后矛盾就會逐漸凸顯，致使社團發(fā)展遭遇瓶頸，甚至關(guān)系到社團的存亡。如何進行會員關(guān)系管理已經(jīng)成為走向成熟階段的社團正在遭遇的新難題。 浙江省QH促進會，是一家由經(jīng)過清華大學(xué)總裁培訓(xùn)的浙江籍民營企業(yè)家自發(fā)成立的聯(lián)合性社團組織，成立至今已有8年時間。社團前期發(fā)展迅速，在對外交流活動、社會影響力和會員人數(shù)的增長等方面均取得了一定的成績，但隨著社團發(fā)展到成熟階段，由于多種因素造成其會員關(guān)系正在經(jīng)歷逐漸衰退的過程，面臨著諸如新會員人數(shù)不足，會員信息缺乏有效管理，會員參與度和滿意度下降等問題，導(dǎo)致社團發(fā)展遭遇由會員關(guān)系帶來的新問題。在如此現(xiàn)狀下，浙江省QH促進會必須認真總結(jié)會員關(guān)系管理中存在的問題，分析會員關(guān)系問題產(chǎn)生的原因，并通過多種方式對會員實施有效的會員關(guān)系管理策略，以達到發(fā)展新會員、提高會員滿意度、有效恢復(fù)會員關(guān)系以及促進社團健康持續(xù)發(fā)展的目標(biāo)。 本文將客戶關(guān)系管理理論應(yīng)用于社團會員關(guān)系管理實踐中，，通過描述現(xiàn)狀、分析原因進而提出策略�；窘Y(jié)構(gòu)分為六個部分：第一章緒論，介紹選題背景、選題意義、研究內(nèi)容和研究方法；第二章陳述社會團體及客戶關(guān)系管理相關(guān)理論基礎(chǔ)；第三章將理論與實際相結(jié)合，把客戶關(guān)系管理理論應(yīng)用于社團會員關(guān)系管理工作中；第四章介紹浙江省QH促進會會員關(guān)系發(fā)展階段與現(xiàn)狀，通過SWOT分析詳細闡述社團現(xiàn)有會員關(guān)系管理模式中存在的優(yōu)勢與劣勢、機遇與挑戰(zhàn)；第五章針對第四章總結(jié)的問題提出會員關(guān)系管理策略；第六章結(jié)論。
[Abstract]:In recent years, with the transformation of the social system and the development of the domestic economy, social groups are booming and playing an increasingly important role in various fields such as social economy. How to promote its healthy development has become a common concern of the society. The member is the main body of the society, and the member relationship has an important function in the development of the community. Therefore, the correct handling of member relations has become one of the key points of community work. Because of the particularity of community members, many societies have difficulty in member relationship management. As a result, the problems caused in the initial stage of the association are not easy to be found and paid attention to, but when the community develops to a certain stage, the contradictions will gradually become prominent, resulting in the development of the community encountered bottlenecks. Even related to the survival and death of the community, how to carry out membership management has become a new problem that the community is facing in the mature stage. Zhejiang QH Promotion Association (QH) is a joint association of Zhejiang private entrepreneurs trained by the president of Tsinghua University. It has been established for 8 years since its establishment. The early stage of the association has developed rapidly. In the foreign exchange activities, social influence and the growth of the number of members have made certain achievements, but with the development of the community to mature stage. Due to a variety of factors, its membership is going through a process of gradual decline, facing problems such as insufficient number of new members, lack of effective management of membership information, decline in participation and satisfaction of members, and so on. In this case, the QH Promotion Association of Zhejiang Province must sum up the problems existing in the management of membership relations and analyze the causes of the problems. In order to achieve the goal of developing new members, improving the satisfaction of the members, effectively restoring the membership relationship and promoting the healthy and sustainable development of the community, the effective member relationship management strategy is carried out in various ways to achieve the goal of developing new members, improving the satisfaction of the members. This paper applies the theory of customer relationship management to the practice of association member relationship management, through describing the current situation, analyzes the reasons and then puts forward the strategy. The basic structure is divided into six parts: chapter one is introduction, introducing the background of the topic. The significance of the topic, research content and research methods; The second chapter describes the theoretical basis of social groups and customer relationship management; The third chapter combines theory with practice and applies the theory of customer relationship management to the work of association member relationship management. Chapter 4th introduces the development stage and present situation of the membership relationship of Zhejiang QH Promotion Association, and elaborates the strengths and weaknesses, opportunities and challenges in the existing member relationship management mode through SWOT analysis. Chapter 5th puts forward the strategy of member relationship management in view of the problems summarized in Chapter 4th; Chapter 6th conclusion.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：D632.9

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