本文選題：文化產業(yè)發(fā)展 + 文化市場績效��； 參考：《改革》2017年09期

【摘要】：市場績效是文化產業(yè)在特定市場結構和企業(yè)行為下衡量經營結果的標尺,對我國文化產業(yè)發(fā)展尤為重要,現(xiàn)已成為文化產業(yè)研究的熱門領域。通過文獻梳理發(fā)現(xiàn),近年來國內學界的相關研究主要從四個維度展開:一是直接評價文化企業(yè)市場績效,包括對文化產業(yè)園區(qū)、集群等績效的關注;二是驗證各類內外因素對文化企業(yè)市場績效的影響,以資本結構、高管特征、智力資本等單項因素為主;三是探討企業(yè)行為與文化企業(yè)市場績效的關系,以并購等合作行為為主;四是比較區(qū)域文化產業(yè)績效差異,涵蓋對財政支出、政策等規(guī)制績效的比對。盡管成果持續(xù)增多,但研究系統(tǒng)性、深入性、細節(jié)性仍有較大欠缺,契合我國實際的文化市場績效理論體系亟待建立。
[Abstract]:Market performance is a yardstick for the cultural industry to measure the operating results under the specific market structure and enterprise behavior. It is particularly important to the development of the cultural industry in China and has become a hot field of cultural industry research. Through literature review, it is found that in recent years, the relevant studies in domestic academic circles are mainly carried out from four dimensions: first, directly evaluating the market performance of cultural enterprises, including the focus on the performance of cultural industrial parks, clusters and so on; The second is to verify the impact of various internal and external factors on the market performance of cultural enterprises, with the capital structure, senior management characteristics, intellectual capital and other single factors mainly; third, to explore the relationship between corporate behavior and market performance of cultural enterprises. The fourth is to compare the regional cultural industry performance differences, including the comparison of financial expenditure, policy and other regulatory performance. Although the achievements continue to increase, but the research is systematic, in-depth and detailed, there is still a greater lack of, in line with the actual cultural market performance theory system needs to be established.
【作者單位】： 中國海洋大學文學與新聞傳播學院;山東外貿職業(yè)學院經濟管理系;
【分類號】：G124

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