【摘要】：網(wǎng)絡(luò)社會因匿名性、虛擬性和通暢性特征決定了其與現(xiàn)實世界的差異,不同偏好和信念下的個體網(wǎng)絡(luò)行為體現(xiàn)著多樣性、無序性和非理性。在分析網(wǎng)絡(luò)社會對現(xiàn)實生活影響的基礎(chǔ)上,從個體網(wǎng)絡(luò)行為的偏好結(jié)構(gòu)和信念特征兩個角度總結(jié)了網(wǎng)絡(luò)交往的特征及其與現(xiàn)實交往的區(qū)別,在此基礎(chǔ)上分析了雙邊交往情境、多邊交往情境、中介式交往情境和群體無序交往情境下的個體網(wǎng)絡(luò)行為特征以及網(wǎng)絡(luò)羊群效應(yīng)、網(wǎng)絡(luò)信息瀑布、網(wǎng)絡(luò)囚徒困境、網(wǎng)絡(luò)先驅(qū)者博弈四種網(wǎng)絡(luò)集體行動模式及其治理機制。研究結(jié)論為網(wǎng)絡(luò)集體行為提供了邏輯出口,并為監(jiān)管部門提供了參考依據(jù)。
[Abstract]:The network society is different from the real world because of its anonymity, virtual nature and fluency. The individual network behavior under different preferences and beliefs reflects diversity, disorder and irrationality. On the basis of analyzing the influence of network society on real life, this paper summarizes the characteristics of network communication and the difference between network communication and real communication from two angles of preference structure and belief characteristics of individual network behavior, and on this basis, analyzes the situation of bilateral communication. The characteristics of individual network behavior, network herding effect, network information waterfall, network prisoner's dilemma in multilateral communication situation, intermediary communication situation and group disordered communication situation. Network pioneer game four kinds of network collective action mode and its governance mechanism. The research conclusions provide a logical export for network collective behavior and a reference for regulatory authorities.
【作者單位】： 河南工業(yè)大學(xué)馬克思主義學(xué)院;
【基金】：國家社會科學(xué)基金教育學(xué)青年項目“大學(xué)生網(wǎng)絡(luò)行為的偏好和信念特征及疏導(dǎo)對策研究”(CIA130179)
【分類號】：D630

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