后危機時代中國金融傳播研究
發(fā)布時間：2019-03-20 16:58
【摘要】：金融傳播是金融市場的相關信息借助媒體傳導到受眾(主要是金融投資者和消費者)的過程。 在經濟學和金融學的范疇里,信息被視作一種生產要素,是有成本的。西方對信息的考察,是從經濟學開始的,斯蒂格利茨的信息經濟學是其重要的理論依據。在媒體傳播上,信息的功能和作用起著重要的影響,尤其是對于受眾來說,媒體傳播是其消除信息不對稱的主要渠道。 2007年國際金融危機的爆發(fā),對世界范圍內的金融市場產生了巨大的沖擊,也促使危機后對金融市場發(fā)展和改革的反思。在反思過程中,眾多學者普遍認為是金融衍生品結構的過度復雜化導致信息嚴重不透明,以致投資者無法獲取有效信息并據此作出決策。因此,危機過后美國出臺的改革藍圖,把增加透明度和放在了重要地位。 在考察金融傳播的過程中,如何加強信息傳導的有效性是重點。實踐證明,傳統(tǒng)的財經媒體并不是金融傳播的有效媒介,投資者和消費者通過網絡和行情系統(tǒng)獲取金融信息的比例也高于傳統(tǒng)的財經媒體。盡管西方發(fā)達國家的金融傳播已經有了百年歷史,但是也沒有解決媒體金融傳播中的低效率情況。因此,危機后的金融傳播的一個重要議題就是要對金融傳播的信息層次和受眾層次進行劃分,根據傳播對象和傳播內容的不同,對傳播手段和傳播形態(tài)都要做重新的考量。 這種以相同信息需求和相近信息接受度的人群劃分,勢必會為傳統(tǒng)的金融傳播帶來困難。傳統(tǒng)意義上的金融傳播是單向的,聚合式的傳播方式,沒有辦法對內容和受眾群在同一媒體上劃分清楚；更關鍵的是,由于受眾金融素養(yǎng)的不足,無法對接受的信息產生有效的反饋。危機后,互聯(lián)網媒介的發(fā)展迅速,社交媒體在全世界范圍內迅速發(fā)展,群體性、近似性、信息共享、互動交流和群體智慧成為這個新媒介的重要特征。而這種特征很大程度上切合了金融傳播的要求。同時,隨著數(shù)碼一代年輕人的成長,社交媒體逐漸成為主流的傳播手段。在西方發(fā)達國家,交互式傳播成為金融傳播的主要發(fā)展方向。中國的金融傳播當前還處在發(fā)展的初期階段,可以利用新媒體發(fā)展的契機,積極推進、實施交互式傳播,以實現(xiàn)跨越式的發(fā)展。
[Abstract]:Financial communication is a process in which the relevant information of the financial market is transmitted to the audience (mainly financial investors and consumers) by means of the media. In the context of economics and finance, information is seen as a factor of production and is costly. The investigation of information in the West begins with economics, and Stiglitz's information economics is an important theoretical basis. In the media communication, the function and function of the information plays an important role, especially for the audience, the media communication is the main channel to eliminate the information asymmetry. The outbreak of the international financial crisis in 2007 has had a great impact on the financial market all over the world, and also prompted the reflection on the development and reform of the financial market after the crisis. In the process of reflection, many scholars generally believe that the excessive complexity of the structure of financial derivatives leads to the severe opacity of information, so that investors cannot obtain effective information and make decisions accordingly. As a result, America's post-crisis blueprint for reform has put greater transparency and priority on the table. In the process of financial communication, how to strengthen the effectiveness of information transmission is the focus. Practice has proved that the traditional financial media is not an effective medium for financial communication, and the proportion of investors and consumers obtaining financial information through the network and market system is higher than that of the traditional financial media. Although the financial communication in western developed countries has a history of one hundred years, it has not solved the inefficiency in the media financial communication. Therefore, an important issue of post-crisis financial communication is to divide the information level and audience level of financial communication. According to the different object and content of communication, the means of communication and the form of communication should be re-considered. This classification of people with the same information needs and similar information acceptance will inevitably bring difficulties to the traditional financial dissemination. The financial communication in the traditional sense is unidirectional and aggregated, and there is no way to divide the content and the audience clearly in the same media; More importantly, due to the lack of financial literacy of the audience, it is not possible to generate effective feedback on the received information. After the crisis, the rapid development of Internet media, the rapid development of social media in the world, group, similarity, information sharing, interactive communication and group wisdom has become an important feature of this new media. And this feature to a large extent to meet the requirements of financial dissemination. At the same time, with the growth of the digital generation of young people, social media has gradually become the mainstream means of communication. In western developed countries, interactive communication has become the main development direction of financial communication. China's financial communication is still in the initial stage of development. It is possible to make use of the opportunity of the development of new media to actively promote and implement interactive communication in order to realize the leap-forward development.
【學位授予單位】：武漢大學
【學位級別】：博士
【學位授予年份】：2013
【分類號】：G206;F832;F831.59
本文編號：2444417
[Abstract]:Financial communication is a process in which the relevant information of the financial market is transmitted to the audience (mainly financial investors and consumers) by means of the media. In the context of economics and finance, information is seen as a factor of production and is costly. The investigation of information in the West begins with economics, and Stiglitz's information economics is an important theoretical basis. In the media communication, the function and function of the information plays an important role, especially for the audience, the media communication is the main channel to eliminate the information asymmetry. The outbreak of the international financial crisis in 2007 has had a great impact on the financial market all over the world, and also prompted the reflection on the development and reform of the financial market after the crisis. In the process of reflection, many scholars generally believe that the excessive complexity of the structure of financial derivatives leads to the severe opacity of information, so that investors cannot obtain effective information and make decisions accordingly. As a result, America's post-crisis blueprint for reform has put greater transparency and priority on the table. In the process of financial communication, how to strengthen the effectiveness of information transmission is the focus. Practice has proved that the traditional financial media is not an effective medium for financial communication, and the proportion of investors and consumers obtaining financial information through the network and market system is higher than that of the traditional financial media. Although the financial communication in western developed countries has a history of one hundred years, it has not solved the inefficiency in the media financial communication. Therefore, an important issue of post-crisis financial communication is to divide the information level and audience level of financial communication. According to the different object and content of communication, the means of communication and the form of communication should be re-considered. This classification of people with the same information needs and similar information acceptance will inevitably bring difficulties to the traditional financial dissemination. The financial communication in the traditional sense is unidirectional and aggregated, and there is no way to divide the content and the audience clearly in the same media; More importantly, due to the lack of financial literacy of the audience, it is not possible to generate effective feedback on the received information. After the crisis, the rapid development of Internet media, the rapid development of social media in the world, group, similarity, information sharing, interactive communication and group wisdom has become an important feature of this new media. And this feature to a large extent to meet the requirements of financial dissemination. At the same time, with the growth of the digital generation of young people, social media has gradually become the mainstream means of communication. In western developed countries, interactive communication has become the main development direction of financial communication. China's financial communication is still in the initial stage of development. It is possible to make use of the opportunity of the development of new media to actively promote and implement interactive communication in order to realize the leap-forward development.
【學位授予單位】：武漢大學
【學位級別】：博士
【學位授予年份】：2013
【分類號】：G206;F832;F831.59
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