【摘要】：在銀行業(yè)競爭日趨激烈的背景下,單個(gè)銀行要想“出人頭地”,唯有靠過硬的金融服務(wù),而在全球電子化、網(wǎng)絡(luò)化的趨勢下,銀行服務(wù)的電子化已經(jīng)是一個(gè)不可逆轉(zhuǎn)的潮流。交通銀行內(nèi)蒙古分行作為一個(gè)快速發(fā)展的地區(qū)分行,試圖從電子銀行業(yè)務(wù)的大力發(fā)展的方向來進(jìn)行一個(gè)質(zhì)的飛躍。交通銀行內(nèi)蒙古分行積極響應(yīng)國家西部大開發(fā)戰(zhàn)略號召,主動融入內(nèi)蒙古自治區(qū)經(jīng)濟(jì)社會建設(shè)當(dāng)中,利用電子銀行渠道作為分行業(yè)務(wù)發(fā)展的新型營銷方式,已成為其業(yè)務(wù)經(jīng)營的重要組成部分,在展示經(jīng)營形象和競爭實(shí)力中發(fā)揮著越來越重要的作用。事實(shí)上,在經(jīng)營多樣化發(fā)展的今天,商業(yè)銀行在面對業(yè)務(wù)大幅增長的同時(shí),因受限于服務(wù)渠道的不足,致使服務(wù)質(zhì)量下降成為一種常見的現(xiàn)象。這些問題都普遍存在于包括交通銀行內(nèi)蒙古分行在內(nèi)的國內(nèi)商業(yè)銀行當(dāng)中。 論文通過論述電子銀行在中國的發(fā)展及交通銀行電子銀行業(yè)務(wù)的發(fā)展?fàn)顩r,重點(diǎn)通過調(diào)查研究、案例等方式來研究交通銀行內(nèi)蒙古分行電子銀行業(yè)務(wù)發(fā)展的現(xiàn)狀及存在問題,提出現(xiàn)階段交行內(nèi)蒙分行電子銀行業(yè)務(wù)發(fā)展的策略,包括但不限于如跨界創(chuàng)新及打造“一鍵式銀行”等多項(xiàng)措施。
[Abstract]:Under the background of increasingly fierce competition in banking industry, if a single bank wants to "stand out", it can only rely on the excellent financial services. Under the trend of global electronization and networking, the electronization of banking services has become an irreversible trend. The Inner Mongolia Branch of Bank of Communications, as a rapidly developing regional branch, tries to make a qualitative leap from the direction of the vigorous development of electronic banking business. The Inner Mongolia Branch of the Bank of Communications has responded positively to the strategic call for the development of the country's western region and actively integrated into the economic and social construction of the Inner Mongolia Autonomous region, using electronic banking channels as a new type of marketing method for branch business development. It has become an important part of its business operation and plays a more and more important role in displaying its image and competitive strength. In fact, with the development of business diversification, commercial banks are facing the substantial growth of business, but also limited by the lack of service channels, resulting in the decline of service quality has become a common phenomenon. These problems are common in domestic commercial banks including Bank of Communications Inner Mongolia Branch. This paper discusses the development of electronic banking in China and the development of electronic banking business of Bank of Communications, focusing on the current situation and existing problems of the development of electronic banking business in Inner Mongolia Branch of Bank of Communications by means of investigation and research, case study and so on. This paper puts forward some strategies for the development of electronic banking in Inner Mongolia Branch, including, but not limited to, such measures as cross-border innovation and the creation of a "one-click bank".
【學(xué)位授予單位】：內(nèi)蒙古大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F832.33;F832.2

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