【摘要】：1987年，我國(guó)的首家證券公司成立，以此為標(biāo)志，我國(guó)的證券市場(chǎng)已發(fā)展近三十年。證券公司的成立與證券業(yè)的發(fā)展，對(duì)改善我國(guó)的融資結(jié)構(gòu)、豐富融資渠道、構(gòu)建金融市場(chǎng)、促進(jìn)經(jīng)濟(jì)發(fā)展等方面起到了非常重要的作用。滬、深兩個(gè)證券交易所的交易量從1992年到2012年增長(zhǎng)了620余倍，在這過(guò)程中，證券市場(chǎng)資產(chǎn)規(guī)模及證券公司的收入水平獲得了大幅提升。 二十一世紀(jì)以來(lái)，互聯(lián)網(wǎng)技術(shù)獲得了飛速發(fā)展，，伴隨著技術(shù)發(fā)展和社會(huì)行為的變化，人們的支付方式和信息處理方式也有了很大的改變，首先是傳統(tǒng)零售行業(yè)受到了極大的沖擊；進(jìn)入2010年代，部分互聯(lián)網(wǎng)企業(yè)開(kāi)始涉足金融業(yè)務(wù)，以銀行為代表的傳統(tǒng)金融機(jī)構(gòu)感受到了危機(jī)和壓力；互聯(lián)網(wǎng)金融對(duì)證券業(yè)務(wù)的沖擊，則因業(yè)務(wù)不同而影響不同或證券公司的實(shí)力不一而影響不一。 本文嘗試通過(guò)界定證券公司電子商務(wù)和經(jīng)營(yíng)模式的定義，總結(jié)和分析美國(guó)、日本及其他國(guó)家證券公司電子商務(wù)的經(jīng)營(yíng)模式及發(fā)展趨勢(shì)，回顧我國(guó)證券公司電子商務(wù)的發(fā)展歷程及當(dāng)前狀況，對(duì)我國(guó)證券公司電子商務(wù)主要業(yè)務(wù)模式進(jìn)行分析比較和總結(jié)，在此基礎(chǔ)上，給我國(guó)證券電子商務(wù)經(jīng)營(yíng)模式提出發(fā)展思路及創(chuàng)新方案，并對(duì)創(chuàng)新方案從賬戶體系、產(chǎn)品體系、支付通道、客戶行為分析、后臺(tái)支撐等方面給出框架設(shè)計(jì)的實(shí)施路徑。最后，由于現(xiàn)行的部分政策法規(guī)已不能適應(yīng)證券電子商務(wù)的發(fā)展，為鼓勵(lì)證券公司通過(guò)電子商務(wù)為傳統(tǒng)證券業(yè)務(wù)尋找新的增長(zhǎng)點(diǎn)，本文從賬戶管理、資金劃轉(zhuǎn)、證券公司金融產(chǎn)品和設(shè)立專業(yè)的網(wǎng)絡(luò)證券經(jīng)紀(jì)公司等四方面的政策瓶頸提出建議，以期能給證券電子商務(wù)的快速發(fā)展掃清政策障礙。 本文正是試圖順著這樣一種脈絡(luò)，解析國(guó)內(nèi)外證券公司電子商務(wù)發(fā)展現(xiàn)狀，論證證券公司發(fā)展電子商務(wù)的必要性，并探討電子商務(wù)的經(jīng)營(yíng)模式。
[Abstract]:In 1987, the first securities company was established in China, which marked the development of China's securities market for nearly 30 years. The establishment of securities companies and the development of securities industry have played a very important role in improving the financing structure of our country, enriching the financing channels, constructing the financial market and promoting the economic development. Trading volumes on the Shanghai and Shenzhen stock exchanges have increased more than 620 times between 1992 and 2012, and in the process the size of assets in the securities market and the income level of securities companies have risen sharply. Since the 21 century, Internet technology has developed rapidly. With the development of technology and the change of social behavior, people's payment and information processing have also changed a lot. First of all, the traditional retail industry has been greatly impacted; In the 2010s, some Internet enterprises began to dabble in financial business, and the traditional financial institutions represented by banks felt the crisis and pressure. The impact of Internet finance on securities business is different because of different business and the strength of securities companies. This paper attempts to summarize and analyze the business models and development trends of securities companies in the United States, Japan and other countries by defining the electronic commerce and business models of securities companies. Reviewing the development course and current situation of electronic commerce of securities companies in China, analyzing, comparing and summarizing the main business models of electronic commerce of securities companies in our country, on the basis of which, This paper puts forward the development ideas and innovative schemes for the management mode of China's securities electronic commerce, and gives the implementation path of the framework design from the aspects of account system, product system, payment channel, customer behavior analysis, backstage support, and so on. Finally, because the current policies and regulations can no longer adapt to the development of securities electronic commerce, in order to encourage securities companies to seek new growth points for traditional securities business through electronic commerce, this paper transfers from account management to capital transfer. Four policy bottlenecks, such as financial products of securities companies and establishment of professional network securities brokerage companies, are put forward in order to clear the policy obstacles for the rapid development of securities electronic commerce. This paper attempts to analyze the current situation of e-commerce development of securities companies at home and abroad, demonstrate the necessity of developing e-commerce, and discuss the management mode of e-commerce.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F832.39;F724.6

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