【摘要】：證券公司是我國(guó)證券市場(chǎng)的參與主體,為推動(dòng)資本市場(chǎng)快速穩(wěn)健發(fā)展起到了功不可沒(méi)作用,經(jīng)過(guò)近二十年的快速發(fā)展,已逐漸成為中國(guó)現(xiàn)代金融市場(chǎng)的重要組成部分。截止2011年底,我國(guó)證券公司數(shù)量已達(dá)111家,營(yíng)業(yè)部數(shù)量5032家,注冊(cè)資本金突破1300億元。2005伴隨著股權(quán)分置改革的完成,整個(gè)證券業(yè)也進(jìn)入到了規(guī)范、健康發(fā)展的新時(shí)期。但是由于證券市場(chǎng)的持續(xù)低迷,其問(wèn)題開(kāi)始顯現(xiàn),業(yè)務(wù)同質(zhì)化嚴(yán)重、盈利模式單一、服務(wù)方式趨同、經(jīng)營(yíng)管理不夠精細(xì)、缺少行業(yè)特色和核心競(jìng)爭(zhēng)力等已嚴(yán)重影響了證券公司的發(fā)展,WT證券也不例外。因此,深入研究公司的戰(zhàn)略轉(zhuǎn)型問(wèn)題,有著深遠(yuǎn)的現(xiàn)實(shí)意義。 當(dāng)前,我國(guó)正處在經(jīng)濟(jì)結(jié)構(gòu)和產(chǎn)業(yè)布局進(jìn)一步調(diào)整、國(guó)有資產(chǎn)管理體制改革的進(jìn)一步深化、建立多層次的資本市場(chǎng)時(shí)期,證券市場(chǎng)將真正迎來(lái)空前的大創(chuàng)新、大發(fā)展的歷史機(jī)遇。在這樣的背景下,WT證券只有清醒的面對(duì)外部環(huán)境的變化,準(zhǔn)確定位自己的優(yōu)勢(shì)和劣勢(shì),充分整合母公司的綜合資源,加快實(shí)施戰(zhàn)略轉(zhuǎn)型是改變當(dāng)前制約發(fā)展瓶頸的必然選擇。本文運(yùn)用PEST、波特的“五力模型”及SWOT分析方法,在對(duì)WT證券的發(fā)展現(xiàn)狀、戰(zhàn)略轉(zhuǎn)型能力以及內(nèi)外部環(huán)境進(jìn)行科學(xué)、嚴(yán)謹(jǐn)分析的基礎(chǔ)上,初步構(gòu)建WT證券戰(zhàn)略轉(zhuǎn)型能力評(píng)價(jià)模型。通過(guò)對(duì)該模型的評(píng)價(jià),為WT證券戰(zhàn)略轉(zhuǎn)型的實(shí)施提供對(duì)策、建議。
[Abstract]:The securities company is the main body of the securities market in our country. It has played an important role in promoting the rapid and steady development of the capital market. After nearly 20 years of rapid development, it has gradually become an important part of the modern financial market in China. By the end of 2011, the number of securities companies in China has reached 111, the number of business departments has reached 5032, and the registered capital has exceeded 130 billion yuan. 2005, with the completion of the reform of split share structure, the entire securities industry has entered a new period of standardization and healthy development. However, due to the continuing downturn in the securities market, its problems began to appear, the business became more homogeneous, the profit model was single, the service mode converged, and the operation and management were not precise enough. Lack of industry characteristics and core competitiveness has seriously affected the development of securities companies, WT securities is no exception. Therefore, the in-depth study of the strategic transformation of the company, has a profound practical significance. At present, China is in the process of further readjusting its economic structure and industrial layout, deepening the reform of the management system of state-owned assets, and establishing a multi-level capital market. The securities market will truly usher in unprecedented great innovation. The historical opportunity for great development. In such a background, WT securities should face the changes of external environment, accurately locate their own strengths and weaknesses, fully integrate the comprehensive resources of the parent company, and accelerate the implementation of strategic transformation is the inevitable choice to change the current bottleneck of development. This paper uses PEST, Porter's "five Force Model" and SWOT analysis method, on the basis of scientific and rigorous analysis of the development status, strategic transformation ability and internal and external environment of WT securities. The evaluation model of strategic transformation ability of WT securities is constructed preliminarily. Through the evaluation of the model, this paper provides countermeasures and suggestions for the implementation of strategic transformation of WT securities.
【學(xué)位授予單位】：青島科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F272;F832.39

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