【摘要】：隨著經(jīng)濟(jì)金融化、金融全球化以及金融市場化的不斷發(fā)展，中國銀行業(yè)競爭激烈。作為改革開放和市場經(jīng)濟(jì)的產(chǎn)物，城市商業(yè)銀行正成為中國金融體系的重要組成部分,然而與其他競爭對手，城市商業(yè)銀行在資本實(shí)力、資產(chǎn)規(guī)模、市場影響力等方面都處于劣勢。所以城市商業(yè)銀行如何在激勵(lì)的競爭中找準(zhǔn)定位是謀求發(fā)展的關(guān)鍵。 本文運(yùn)用了比較分析，定性分析和實(shí)例分析的研究方法為主。首先介紹了金融金融戰(zhàn)略理論的相關(guān)文獻(xiàn)為基礎(chǔ)，接著分析了目前國內(nèi)外城市商業(yè)銀行的發(fā)展模式，然后以安陽銀行為例，運(yùn)用了SWOT的分析方法，對安陽銀行的優(yōu)勢、劣勢、機(jī)會(huì)和威脅進(jìn)行了分析和論述，把安陽銀行為處于中間層次的城市商業(yè)銀行，找出安陽銀行的發(fā)展戰(zhàn)略，即以WO戰(zhàn)略為主最適合安陽銀行。文章最后在上面分析的基礎(chǔ)上，提出了安陽銀行為了實(shí)現(xiàn)戰(zhàn)略目標(biāo)應(yīng)采取的有效對策，對安陽銀行的的市場定位，完善公司治理、實(shí)現(xiàn)聯(lián)合重組的跨區(qū)域發(fā)展，打造獨(dú)特的企業(yè)文化，堅(jiān)持業(yè)務(wù)創(chuàng)新具體的實(shí)施進(jìn)行了詳細(xì)的論述。
[Abstract]:With the development of economic finance, financial globalization and financial marketization, the competition of Chinese banking industry is fierce. As a result of reform and opening up and market economy, urban commercial banks are becoming an important part of China's financial system. However, with other competitors, urban commercial banks are in the capital strength and asset scale. Market influence and other aspects are at a disadvantage. So how to find the right position in the incentive competition is the key to the development of the city commercial banks. In this paper, comparative analysis, qualitative analysis and case analysis are mainly used. This paper first introduces the relevant documents of financial strategy theory, then analyzes the development mode of domestic and foreign city commercial banks, and then takes Anyang Bank as an example, applies the analysis method of SWOT to the strengths and weaknesses of Anyang Bank. This paper analyzes and discusses the opportunities and threats, taking Anyang Bank as a city commercial bank at the middle level, and finds out the development strategy of Anyang Bank, that is, the WO strategy is the most suitable for Anyang Bank. Finally, on the basis of the above analysis, the paper puts forward the effective countermeasures that Anyang Bank should take in order to realize the strategic goal, to position the market of Anyang Bank, to perfect the corporate governance, and to realize the cross-regional development of joint reorganization. To create a unique corporate culture, adhere to business innovation specific implementation of a detailed discussion.
【學(xué)位授予單位】：河南農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F832.33

【參考文獻(xiàn)】

相關(guān)期刊論文 前2條

1 彭路;;社區(qū)銀行與地方經(jīng)濟(jì)協(xié)同發(fā)展的戰(zhàn)略思考[J];財(cái)經(jīng)理論與實(shí)踐;2007年03期

2 楊慧莉;;我國城市商業(yè)銀行存在的問題及市場定位[J];浙江金融;2006年12期

，

本文編號(hào)：2260413