雙流區(qū)域中小企業(yè)信貸市場(chǎng)調(diào)研項(xiàng)目的案例設(shè)計(jì)
[Abstract]:The development of small and medium-sized enterprises (SMEs) is the most active and vigorous force in the social economy of a country and a nation, and has become the backbone of the development of county economy. Since this year, the head office of the Bank of China has put more emphasis on the importance of the credit business of small and medium-sized enterprises, approved new investment quotas, allocated expenditure to promote the development of business, and ensured that the demand for SMEs'withdrawals can be maximized. To actively implement the branch's "unswervingly increase the expansion of small and medium-sized micro-enterprises" requirements, to "small and medium-sized enterprise network construction" to practice the development goal of network transformation, to "small and medium-sized enterprise partnership plan" to drive the joint development of the network, to "optimize the total annual review process" to promote the redistribution and redistribution of resources Use it to create a bigger and better business development atmosphere for small and medium-sized enterprises throughout the country, and set off a climax of narrating the credit business of small and medium-sized enterprises under the jurisdiction of the prairie power.
In order to better serve the local small and medium-sized customers and further enhance the service level of the Bank of China to small and medium-sized enterprises, the Bank of China has taken various measures to respond positively to the call of the local government and the banking regulatory departments, to promote financial services for small and medium-sized enterprises, and to effectively alleviate the problem of "difficult financing and expensive financing" for small and medium-sized enterprises. Since 2008, the Bank of China has borrowed from Singapore's Temasek model to implement the "factory" operation of credit business in order to realize the scale, refinement and process operation of financing business for SMEs, improve the efficiency and efficiency of financial services. Quality. The so-called "Credit Factory" means that banks, like factories, manufacture standardized products, handle credit business in batches. It is divided into the following links: searching for the source of customers and determining the target customers, customer visiting and collecting information, credit proposals, loan approval, issuing audit, post-loan management, annual review, etc. Jobs are set up according to the business process, each section is managed, each section performs its duties, streamlined, factory-type operation, which has played a better role in promoting.
Shuangliu Branch of Bank of China is located in the hinterland of Chengdu Plain. It is located in Shuangliu County, the core area of the new Tianfu District in Sichuan Province. The deposit and loan of Shuangliu County have exceeded 10 billion yuan. It is the only direct branch of Sichuan Province in Chengdu area. Shuangliu County covers an area of 1,032 square kilometers. It has 18 towns, 6 streets and 942,000 people. In 2012, 1162 newly registered private enterprises and 9390 private enterprises were registered in the county, 5953 newly registered individual industrial and commercial households, 41240 registered individual industrial and commercial households, and 43.66 billion yuan in Shuangliu County's private economy, ranking second in Chengdu. Shuangliu County is one of the only two districts and counties in the city with a total private economy of 40 billion yuan. In recent years, Shuangliu County has grabbed a new round of western development plan for the implementation of the national second revitalization plan, and Sichuan Province has made a strong effort to create the second pole of economic growth in the whole province, creating the sky. Fuxin District has reorganized an industrial Chengdu and other major opportunities, earnestly implemented the development plan of the Chengdu Municipal Committee of Sichuan Province, initially constructed a modern industrial system featuring high-tech industry as the forerunner, modern manufacturing industry as the support, air-front economy and modern agriculture as the background, and continued to strive to build a demonstration county of the core growth pole of the western economy. The year 2013 is the key year for Shuangliu County to implement the 12th Five-Year Plan. Under the correct leadership of the Sichuan Branch, the Shuangliu Branch of the Bank of China will continue to support Shuangliu County's economic transformation and development, give full play to the diversified service functions of the Bank of China, continuously increase its support to small and micro enterprises, and support quality enterprises through various channels and in an all-round way. Through the preliminary understanding, Shuangliu County basically has business development elements, so the Bank of China Sichuan Branch in Shuangliu Branch to set up SME loans in the "secondary credit factory" for related research.
The head office of the Bank of China carries out differential management of the "credit factories", and in principle, only the first-level "credit factories" are set up in the first-level branches. According to the general ideas and principles of the new business model of SMEs in the head office, the preparatory work for the establishment of various business standards and operating procedures will be done according to the requirements of the credit business characteristics and credit management requirements of Shuangliu local SMEs, and effective risk prevention measures will be formulated to strengthen the risk control of SMEs. The key to the sustainable development of enterprises is that the risk management can not eliminate the risk, and the aim is not to eliminate the risk, but to achieve the balance of risk and income in the process of active risk management. Price, optimization of customer structure, consolidation of customer base, expansion of the scope of new model replication, establishment of small business marketing channels, comprehensive opening of small business service window, broadening the financing channels of small and medium enterprises, making use of our bank's international settlement and other advantages of products, enhance the level of service to meet the financial services needs of outstanding small and medium-sized enterprises. The conclusion that the new mode of "credit factory" should be set up separately is that the current business development situation and the level of risk management and control of the small and medium-sized enterprises in the branch.
Chapter 1 of this paper introduces the background, purpose and significance of the study, the research situation of domestic and foreign scholars on this subject, introduces the exploration of the Bank of China on the business of small and medium-sized enterprises in the region, leads to the concept of "credit factory" of Bank of China; Chapter 2 mainly introduces the general situation and level of the development of double-stream economy, and obtains the suitability of the region to carry out business of small and medium- Chapter 3 reviews the development situation in recent years and looks forward to the future development trend by analyzing the market development opportunities and carriers of Shuangliu SMEs; Chapter 4 introduces the development status of Shuangliu SMEs and the main measures taken by Shuangliu County to speed up the development of SMEs in this region. Chapter 5 makes an objective assessment of the existing problems in the development and considers the plans to promote them; Chapter 6 analyzes the advantages and disadvantages of the development of SMEs in the region, and puts forward measures and plans; Chapter 7 fully demonstrates the feasibility and necessity of the establishment of a "secondary credit factory" by the Bank of China in Shuangliu. Chapter 8 summarizes the full text and points out the innovation and shortcomings.
The innovative point of this paper is standing on the bank's point of view, and the author personally participates in the project research and evaluation. Through the case design of the SME credit market research project in Shuangliu District, this paper makes a research on the market of SMEs in Shuangliu District supported by the Bank of China, combines the actual work with the theory, and analyzes other financial institutions. The market situation of the fixed area has played a certain reference role.
The shortcomings of this paper are that there are more case descriptions due to the reasons of work, and the innovation of evaluation methods is deficient. In the future, the evaluation index system needs to be further optimized and innovated.
【學(xué)位授予單位】:西南財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類號(hào)】:F276.3;F832.4
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