【摘要】：作為傳統(tǒng)業(yè)務(wù)的證券經(jīng)紀(jì)業(yè)務(wù),長期以來一直是證券公司的主營業(yè)務(wù),經(jīng)過近25年的發(fā)展,經(jīng)紀(jì)業(yè)務(wù)為我國券商帶來豐厚的收入和利潤。但是隨著近些年來證券行業(yè)所處內(nèi)外部環(huán)境的變化,使得曾經(jīng)處于壟斷地位的證券業(yè)經(jīng)紀(jì)業(yè)務(wù)競爭日漸激烈,曾經(jīng)的高傭金收入大幅下降,昔日的風(fēng)光不再,種種現(xiàn)象為證券公司經(jīng)紀(jì)業(yè)務(wù)的發(fā)展提出嚴(yán)格的挑戰(zhàn)。本文通過對國內(nèi)外證券公司經(jīng)紀(jì)業(yè)務(wù)發(fā)展現(xiàn)狀的比較分析,以宏源證券公司經(jīng)紀(jì)業(yè)務(wù)為主,利用SWOT分析模型理論知識,對宏源證券經(jīng)紀(jì)業(yè)務(wù)在發(fā)展過程中存在的問題及產(chǎn)生的原因進(jìn)行分析,提出了宏源證券經(jīng)紀(jì)業(yè)務(wù)的發(fā)展戰(zhàn)略:改變之前的經(jīng)營理念和態(tài)度,做到由“坐商”向“行商”的轉(zhuǎn)型;加強(qiáng)自身人才隊伍建設(shè)和增強(qiáng)資本實力,提高對經(jīng)紀(jì)業(yè)務(wù)的重視程度,加快經(jīng)紀(jì)業(yè)務(wù)創(chuàng)新發(fā)展;建立健全宏源證券經(jīng)紀(jì)業(yè)務(wù)服務(wù)運(yùn)營體系,根據(jù)客戶類別,為客戶提供差異化細(xì)致化的相關(guān)服務(wù),建立“以客戶為中心”的服務(wù)體系,從而提高客戶數(shù)量,實現(xiàn)資產(chǎn)的增值;加強(qiáng)與金融等其他相關(guān)聯(lián)企業(yè)的合作,拓展經(jīng)紀(jì)業(yè)務(wù)渠道,加強(qiáng)互惠,從而提高宏源證券經(jīng)紀(jì)業(yè)務(wù)自身的優(yōu)勢和競爭實力。
[Abstract]:As a traditional business, securities brokerage has been the main business of securities companies for a long time. After nearly 25 years of development, the brokerage business has brought a lot of income and profits to the securities companies in China. However, with the changes of the internal and external environment of the securities industry in recent years, the securities brokerage business which was once in a monopoly position has become competitive. With the increasing intensity, the once high commission income has declined sharply, and the past scenery is no longer the same. All kinds of phenomena pose strict challenges to the development of brokerage business of securities companies. This paper analyzes the existing problems and causes in the development of source securities brokerage business, and puts forward the development strategy of Hongyuan securities brokerage business: changing the previous management concepts and attitudes, achieving the transformation from "sitting in business" to "doing business"; strengthening the construction of their own talent team and strengthening capital strength, and enhancing the attention to brokerage business. We should speed up the innovation and development of brokerage business, establish and improve the service operation system of Hongyuan Securities Brokerage business, provide differentiated and meticulous related services to customers according to the types of customers, and establish a "customer-centered" service system so as to increase the number of customers and realize the value-added of assets, and strengthen the combination with other related enterprises such as finance. To expand the channels of brokerage business and strengthen reciprocity, so as to improve the advantages and competitive strength of Hongyuan securities brokerage business.
【學(xué)位授予單位】：哈爾濱工程大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F832.39

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