【摘要】：P2P在線借貸(Online Peer-to-Peer Lending,或者Online people-to-People Lending,也叫做Social Lending),即個(gè)人與個(gè)人之間的網(wǎng)絡(luò)借貸,是2005年最早在英國(guó)開始出現(xiàn)的一種基于互聯(lián)網(wǎng)絡(luò)的金融創(chuàng)新服務(wù)。P2P在線借貸是一種不依賴于傳統(tǒng)的金融機(jī)構(gòu),直接在互聯(lián)網(wǎng)上通過(guò)交易平臺(tái)實(shí)現(xiàn)金融借貸業(yè)務(wù)的一種方式,是一種互聯(lián)網(wǎng)技術(shù)與傳統(tǒng)金融業(yè)務(wù)結(jié)合的一種金融服務(wù)創(chuàng)新。而P2P在線借貸平臺(tái),就是提供P2P在線借貸服務(wù)的金融服務(wù)網(wǎng)站。 通過(guò)P2P在線借貸平臺(tái),用戶通過(guò)提出借款申請(qǐng)(listing),出借人根據(jù)借款申請(qǐng)列表選擇借款人,通過(guò)投標(biāo)(bidding)方式競(jìng)標(biāo),通過(guò)系統(tǒng)對(duì)信啟、的匹配撮合,完成交易過(guò)程。這種方式,使陌生人與陌生人之間通過(guò)網(wǎng)絡(luò)完成借貸成為可能,從這個(gè)意義上講,P2P在線借貸是一種由交易平臺(tái)(網(wǎng)站)扮演信用中介提供的一種特定于借貸業(yè)務(wù)的信用交易服務(wù)。 P2P在線借貸的基本思想來(lái)源于尤努斯的“鄉(xiāng)村銀行”的價(jià)值理念,與互聯(lián)網(wǎng)技術(shù)結(jié)合,隨著社會(huì)網(wǎng)絡(luò)服務(wù)興起,逐步從線下模式發(fā)展到線上模式,自一出現(xiàn),迅速在全球發(fā)展起來(lái)。 我國(guó)從2007年開始出現(xiàn)第一家P2P在線借貸平臺(tái)——?jiǎng)?chuàng)建于上海的拍拍貸網(wǎng)站,隨后,國(guó)內(nèi)P2P在線借貸平臺(tái)如雨后春筍般快速出現(xiàn)。 P2P在線借貸基于互聯(lián)網(wǎng),社會(huì)網(wǎng)絡(luò)提供了廣闊的用戶基礎(chǔ),社會(huì)網(wǎng)絡(luò)所帶來(lái)的價(jià)值也影響了P2P在線借貸平臺(tái)的模式,對(duì)用戶參與借貸交易行為也具有重要的影響和作用,同時(shí)還對(duì)平臺(tái)的風(fēng)險(xiǎn)等問(wèn)題有著一定的作用。社會(huì)網(wǎng)絡(luò)與社會(huì)資本存在密切的關(guān)系,P2P在線借貸平臺(tái)的社會(huì)資本形式表現(xiàn)為網(wǎng)站中多重關(guān)系網(wǎng)絡(luò)的疊加,通過(guò)對(duì)于平臺(tái)的社會(huì)網(wǎng)絡(luò)分析可以更好了解平臺(tái)的社會(huì)資本和用戶個(gè)體的社會(huì)資本情況,用助于幫助平臺(tái)更加合理地?cái)U(kuò)大其社會(huì)網(wǎng)絡(luò),增長(zhǎng)其社會(huì)資本,充分發(fā)揮用戶的社會(huì)資本價(jià)值,促進(jìn)平臺(tái)的發(fā)展。 通過(guò)對(duì)文獻(xiàn)的研究,本文研究集中在P2P在線借貸平臺(tái)的社會(huì)資本的測(cè)量上,從社會(huì)網(wǎng)絡(luò)的角度,以社會(huì)資本理論為主要理論基礎(chǔ),通過(guò)社會(huì)網(wǎng)絡(luò)分析方法,圍繞P2P在線借貸平臺(tái)社會(huì)資本的測(cè)量指標(biāo)缺乏和測(cè)量的難題開展研究,主要研究?jī)?nèi)容包括P2P在線借貸平臺(tái)的社會(huì)網(wǎng)絡(luò)與社會(huì)資本問(wèn)題的研究、P2P在線借貸平臺(tái)社會(huì)資本基本測(cè)量指標(biāo)體系的建立、P2P在線借貸平臺(tái)社會(huì)資本基本測(cè)量指標(biāo)的測(cè)量方法和具體測(cè)量,并通過(guò)實(shí)證對(duì)測(cè)量指標(biāo)的有效性進(jìn)行檢驗(yàn),對(duì)其作用進(jìn)行分析等三個(gè)方面。 本論文主要應(yīng)用的研究方法有三種： 第一,文獻(xiàn)研究方法,主要通過(guò)對(duì)社會(huì)資本理論和P2P在線借貸研究中針對(duì)社會(huì)資本影響的部分進(jìn)行初期的研究,為下一步研究工作提供理論支撐和研究參考； 第二,跨學(xué)科研究方法,主要基社會(huì)資本理論和社會(huì)網(wǎng)絡(luò)分析方法,對(duì)P2P在線借貸平臺(tái)的社會(huì)網(wǎng)絡(luò)和社會(huì)資本之間的關(guān)系及作用開展研究,借鑒社會(huì)網(wǎng)絡(luò)分析的研究成果,結(jié)合P2P在線借貸平臺(tái)的社會(huì)網(wǎng)絡(luò)關(guān)系數(shù)據(jù)的特點(diǎn)提出建立社會(huì)資本基礎(chǔ)測(cè)量指標(biāo)的體系及具體測(cè)量方法； 第三,實(shí)證分析,通過(guò)對(duì)國(guó)內(nèi)最早引入社會(huì)網(wǎng)絡(luò)關(guān)系的P2P在線借貸平臺(tái)上海拍拍貸網(wǎng)站的運(yùn)行數(shù)據(jù)為例,對(duì)提出的P2P在線借貸平臺(tái)整體網(wǎng)站的社會(huì)資本基本測(cè)量指標(biāo)體系進(jìn)行實(shí)證分析和驗(yàn)證,對(duì)指標(biāo)的有效性及其作用進(jìn)行檢驗(yàn)。 本文的創(chuàng)新點(diǎn)包括： 1.本文研究是國(guó)內(nèi)首次基于社會(huì)網(wǎng)絡(luò)視角對(duì)P2P在線借貸的研究,重點(diǎn)研究了社會(huì)網(wǎng)絡(luò)對(duì)P2P在線借貸在模式選擇、用戶行為等方面的影響作用,也是國(guó)內(nèi)P2P研究中首次基于社會(huì)網(wǎng)絡(luò)角度的實(shí)證研究。彌補(bǔ)了相關(guān)實(shí)證研究的不足；另一方面也豐富了社會(huì)網(wǎng)絡(luò)研究的研究?jī)?nèi)容和對(duì)象,對(duì)P2P在線借貸和社會(huì)網(wǎng)絡(luò)研究?jī)蓚�(gè)方面都有其研究意義； 2.本文研究是P2P在線借貸研究首次關(guān)于社會(huì)資本基本測(cè)量指標(biāo)體系建設(shè)方面的研究,提出了P2P在線借貸平臺(tái)社會(huì)資本基本測(cè)量指標(biāo)體系(表)和具體的測(cè)量方法,為今后研究P2P在線借貸中的社會(huì)資本指標(biāo)參數(shù)提供了一個(gè)參照系,有助于解決相關(guān)研究中社會(huì)資本測(cè)量指標(biāo)不統(tǒng)一和缺失的困惑問(wèn)題； 3.本文研究是國(guó)內(nèi)P2P在線借貸研究首次通過(guò)引入社會(huì)網(wǎng)絡(luò)分析方法和具體測(cè)量工具,為今后的研究提供了新的研究視角和研究方法上的借鑒。 本文研究的成果意義包括在兩方面： 第一,理論貢獻(xiàn),本文基于社會(huì)網(wǎng)絡(luò)視角和方法對(duì)P2P在線借貸進(jìn)行研究,是P2P在線借貸的基礎(chǔ)性研究,涉及P2P在線借貸的模式研究、用戶行為研究和風(fēng)險(xiǎn)控制研究等多個(gè)方面。本研究從社會(huì)網(wǎng)絡(luò)的研究角度提出P2P在線借貸網(wǎng)站的社會(huì)資本測(cè)量問(wèn)題,通過(guò)對(duì)P2P在線借貸平臺(tái)的社會(huì)網(wǎng)絡(luò)數(shù)據(jù)中社會(huì)資本缺乏統(tǒng)一的量度標(biāo)準(zhǔn)和測(cè)量方法的難題,從社會(huì)網(wǎng)絡(luò)分析和社會(huì)資本之間關(guān)系進(jìn)行分析,借助社會(huì)網(wǎng)絡(luò)方法對(duì)社會(huì)網(wǎng)絡(luò)研究的成果和方法,提出了相應(yīng)的P2P在線借貸平臺(tái)社會(huì)資本測(cè)量指標(biāo)體(表),并通過(guò)實(shí)證研究對(duì)其有效性進(jìn)行了證明,對(duì)于P2P在線借貸研究來(lái)說(shuō),有助于為相關(guān)的社會(huì)資本方面的研究提供一個(gè)統(tǒng)一的指標(biāo)參考,也有助于對(duì)基于統(tǒng)一指標(biāo)的研究成果進(jìn)行比較,具有一定的理論研究貢獻(xiàn),所采用跨學(xué)科研究的方式,特別是引入社會(huì)網(wǎng)絡(luò)分析方法,也為P2P在線借貸研究提供了一種新的研究方法和研究角度。 同時(shí),從基于拍拍貸網(wǎng)站的相關(guān)社會(huì)網(wǎng)絡(luò)的實(shí)證研究,也填補(bǔ)了國(guó)內(nèi)社會(huì)網(wǎng)絡(luò)在P2P借貸方面的研究空白,豐富了社會(huì)網(wǎng)絡(luò)研究及社會(huì)網(wǎng)絡(luò)分析的研究,對(duì)于今后的研究提供了借鑒。 第二,現(xiàn)實(shí)意義。本文通過(guò)建立P2P在線借貸平臺(tái)的整體網(wǎng)絡(luò)社會(huì)資本的測(cè)量指標(biāo)體系,引入社會(huì)網(wǎng)絡(luò)分析方法和具體測(cè)量,有助于解決P2P在線借貸中社會(huì)資本難以測(cè)量的問(wèn)題,為相關(guān)研究的社會(huì)資本測(cè)量問(wèn)題提供了一個(gè)可供借鑒的參照；通過(guò)拍拍貸網(wǎng)站的實(shí)證研究,對(duì)社會(huì)網(wǎng)絡(luò)在P2P在線借貸平臺(tái)中的作用有了更加明確的分析,對(duì)于平臺(tái)具體的應(yīng)用提供了進(jìn)一步改進(jìn)的建議和方向,所使用的社會(huì)網(wǎng)絡(luò)分析方法對(duì)于P2P在線借貸平臺(tái)可以用來(lái)對(duì)其用戶的社會(huì)關(guān)系網(wǎng)絡(luò)進(jìn)行深入的分析和數(shù)據(jù)挖掘,比如對(duì)其關(guān)系中存在的社群劃分進(jìn)行分析,找出用戶中具有高中心度的用戶加以更多的介紹,擴(kuò)大其價(jià)值從而吸引更多的用戶與其建立聯(lián)系,擴(kuò)大用戶關(guān)系網(wǎng)絡(luò)等等。
[Abstract]:P2P online lending (Online Peer-to-Peer Lending, or Online people-to-People Lending, also called Social Lending), the Internet lending between individuals and individuals, is the earliest financial innovation service based on the Internet, which began in the UK in 2005, and is a financial institution that is not dependent on traditional financial institutions. A way to achieve financial lending through a trading platform on the Internet is a financial service innovation that combines Internet technology with traditional financial services. The P2P online lending platform is a financial service website that provides P2P online lending services.
Through the P2P online lending platform, the user chooses the loan application (listing), the lenders choose the borrower according to the loan application list, bid (bidding), and complete the transaction process through the system to match and match the letter and start. This way, it is possible to complete the loan between strangers and strangers through the network, from this In a sense, P2P online lending is a credit transaction service provided by a trading platform (website) acting as a credit intermediary.
The basic idea of P2P online lending comes from the value concept of Yunus's "rural bank", combined with Internet technology. With the rise of social network services, it has gradually developed from the offline mode to the online model. It has developed rapidly in the world since it appeared.
In 2007, China began to appear the first P2P online lending platform - a patted and loan website created in Shanghai. Then, the domestic P2P online lending platform has sprung up quickly.
P2P online lending is based on the Internet, and the social network provides a broad user base. The value of social network also affects the model of P2P online lending platform. It also plays an important role in the user's participation in borrowing and lending behavior, but also has a certain role in the risk of the platform. Social network and social capital There is a close relationship. The social capital form of the P2P online lending platform is displayed as the superposition of multiple relational networks on the web site. Through the social network analysis of the platform, the social capital and the social capital of the users can be better understood, which helps to help the platform more rationally expand its social network and increase its society. Capital, give full play to the user's social capital value, and promote the development of the platform.
Through the study of the literature, this paper focuses on the measurement of the social capital of the P2P online lending platform. From the angle of the social network, the social capital theory is the main theoretical basis. Through the social network analysis method, the research on the problem of the lack and measurement of the measurement index of social capital on the P2P online lending platform is mainly studied. The content includes the research on social network and social capital of P2P online lending platform, the establishment of basic measurement index system of social capital on P2P online lending platform, the measurement method and concrete measurement of basic measurement index of social capital on the P2P online lending platform, and testing the effectiveness of measurement index through empirical analysis and its effect Three aspects, such as line analysis, etc.
There are three kinds of research methods used in this paper.
First, the literature research method, mainly through the social capital theory and the P2P online lending research on the impact of social capital on the initial research, to provide theoretical support and research reference for the next step of the research work.
Second, interdisciplinary research methods, the main basis of social capital theory and social network analysis method, study the relationship and role of social network and social capital between P2P online lending platform, draw on the research results of social network analysis, and combine the characteristics of social network relationship data of P2P online lending platform to establish social capital. The basic measurement index system and specific measurement methods.
Third, empirical analysis, through the first introduction of the P2P online lending platform, the earliest online lending platform in China, Shanghai patting and lending website, as an example, this paper makes an empirical analysis and verification of the basic social capital measurement index system of the P2P online lending platform as a whole, and tests the effectiveness and role of the index.
The innovation points of this article include:
1. this study is the first research on P2P online lending based on social network perspective in China. It focuses on the impact of social network on P2P online lending in mode selection, user behavior and so on. It is also the first empirical study based on social network in domestic P2P research. The other side makes up for the insufficiency of the relevant empirical research; the other side is the other side. It also enriches the research contents and objects of social network, and has its research significance on P2P online lending and social network research.
2. this study is the first research on the construction of the basic measurement index system of social capital by P2P online lending research. It puts forward the basic measurement index system of social capital (table) and specific measurement methods of P2P online lending platform, which provides a reference system for the study of social capital index parameters in P2P online lending in the future. To solve the confusion of social capital measurement indicators in related research.
3. this study is the first time that the domestic P2P online lending research has introduced the social network analysis method and the specific measuring tool for the first time. It provides a new research perspective and research method for future research.
The significance of this study includes two aspects:
First, theoretical contribution, this paper is based on the social network perspective and method to study P2P online lending, which is the basic research of P2P online lending. It involves the model research of P2P online lending, the research of user behavior and risk control research. This research puts forward the social capital of P2P online lending website from the perspective of social network. This measurement problem, through the lack of unified measurement standard and measurement method of social capital in the social network data of P2P online lending platform, this paper analyzes the relationship between social network analysis and social capital, and puts forward the corresponding P2P online lending platform by means of social network method. Social capital measurement index body (table), and through empirical research to prove its effectiveness, for P2P online lending research, is helpful to provide a unified index reference for the related social capital research, and also help to compare the research results based on the unified index, and have a certain theoretical research contribution. Interdisciplinary research, especially the introduction of social network analysis, provides a new research method and perspective for P2P online lending.
At the same time, the empirical research based on the related social network based on the patted loan website also fills the gap in the research of domestic social network in P2P lending, enriches the research of social network research and social network analysis, and provides a reference for future research.
Second, practical significance. Through the establishment of the overall network social capital measurement index system of P2P online lending platform and the introduction of social network analysis method and specific measurement, it is helpful to solve the problem that the social capital is difficult to measure in P2P online lending, and provides a reference for the related research on social capital measurement. Through the empirical study of the patted loan website, the role of the social network in the P2P online lending platform is more clearly analyzed, and the suggestions and directions for further improvement are provided for the specific application of the platform. The social network analysis method used for the P2P online lending platform can be used for the social relations network of its users. Carry out in-depth analysis and data mining, such as the analysis of the community division in its relationship, find out users with high school heart rate to introduce more, expand their value so as to attract more users to establish contact with them, expand the network of user relations, and so on.
【學(xué)位授予單位】：西南財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2013
【分類號(hào)】：F830.5

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9 安素霞;社會(huì)資本對(duì)人力資本的整合效應(yīng)[J];中國(guó)人口科學(xué);2005年S1期

10 徐敏;基于產(chǎn)業(yè)集群組織中的社會(huì)資本研究[J];沿海企業(yè)與科技;2005年10期

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5 劉朝峰;;人情關(guān)系“貨幣化”與社會(huì)資本的釀造——以溫州為例的考察[A];“秩序與進(jìn)步：浙江社會(huì)發(fā)展60年研究”理論研討會(huì)暨2009浙江省社會(huì)學(xué)年會(huì)論文集[C];2009年

6 郭毅;楊昊;;求職者的行動(dòng)邏輯與管理學(xué)的創(chuàng)新邏輯[A];當(dāng)代中國(guó)：發(fā)展·安全·價(jià)值——第二屆（2004年度）上海市社會(huì)科學(xué)界學(xué)術(shù)年會(huì)文集 （中）[C];2004年

7 諸大建;;社會(huì)資本與社區(qū)發(fā)展[A];社會(huì)轉(zhuǎn)型與社區(qū)發(fā)展——社區(qū)建設(shè)研討會(huì)論文集[C];2001年

8 黃春燕;蔣乃華;;社會(huì)資本與農(nóng)民就業(yè)轉(zhuǎn)移[A];2007年江蘇省哲學(xué)社會(huì)科學(xué)界學(xué)術(shù)大會(huì)論文集（中）[C];2007年

9 李秋心;龍長(zhǎng)云;;信用——一種社會(huì)資本[A];孔學(xué)研究（第十輯）——云南孔子學(xué)術(shù)研究會(huì)第十次學(xué)術(shù)研討會(huì)論文集[C];2003年

10 常艷平;;發(fā)展政治文明與社會(huì)資本治理[A];湖北省行政管理學(xué)會(huì)2002年年會(huì)暨“政治文明建設(shè)與行政管理體制改革”研討會(huì)論文集[C];2002年

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5 周五主持：劉學(xué)強(qiáng)（公務(wù)員、作家）;我們還是擁有社會(huì)資本的[N];深圳商報(bào);2003年

6 記者 彭明星　通訊員 謝毅;我省社會(huì)資本聞風(fēng)而動(dòng)[N];湖北日?qǐng)?bào);2011年

7 本報(bào)記者 宋波;社會(huì)資本青睞上�！吧帧盵N];中國(guó)花卉報(bào);2003年

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2 季文;社會(huì)資本視角的農(nóng)民工城市融合研究[D];南京農(nóng)業(yè)大學(xué);2008年

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7 吳青熹;變革型領(lǐng)導(dǎo)、社會(huì)資本與協(xié)同創(chuàng)新組織學(xué)習(xí)的視角[D];南京大學(xué);2011年

8 李紅艷;基于社會(huì)資本的技術(shù)創(chuàng)新擴(kuò)散微觀機(jī)制研究[D];中國(guó)科學(xué)技術(shù)大學(xué);2006年

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10 趙延?xùn)|;下崗職工的社會(huì)資本與再就業(yè)[D];中國(guó)社會(huì)科學(xué)院研究生院;2001年

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2 王忠軍;企業(yè)員工社會(huì)資本與職業(yè)生涯成功的關(guān)系研究[D];華中師范大學(xué);2006年

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6 秦丹;城市私營(yíng)企業(yè)主社會(huì)資本與企業(yè)發(fā)展的研究[D];天津師范大學(xué);2010年

7 王靜;農(nóng)村產(chǎn)業(yè)集群的在線社會(huì)資本研究[D];西北大學(xué);2011年

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10 趙德;領(lǐng)導(dǎo)者社會(huì)資本與其影響力關(guān)系分析[D];東北師范大學(xué);2009年

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