發(fā)布時(shí)間：2018-06-06 14:40

  本文選題：包商銀行 + 個(gè)人金融業(yè)務(wù)��； 參考：《內(nèi)蒙古大學(xué)》2013年碩士論文

【摘要】：在金融全球化和中國轉(zhuǎn)變經(jīng)濟(jì)發(fā)展方式的背景下,國民收入及個(gè)人財(cái)富積累發(fā)生了翻天覆地的變化,個(gè)人金融資產(chǎn)呈多元化發(fā)展趨勢(shì),銀行間的競爭日趨激烈。各商業(yè)銀行為緊跟市場步伐,鞏固自身核心競爭力,紛紛加快業(yè)務(wù)轉(zhuǎn)型步伐,發(fā)展個(gè)人金融業(yè)務(wù)亦是大勢(shì)所趨,形勢(shì)所迫。本文從個(gè)人金融業(yè)務(wù)的概念入手,通過闡明論文的研究背景、目的和意義,從經(jīng)濟(jì)社會(huì)發(fā)展的客觀趨勢(shì)與銀行自身發(fā)展的主觀需求兩個(gè)方面,著重指出：包商銀行大力發(fā)展個(gè)人金融業(yè)務(wù),探索科學(xué)明晰的業(yè)務(wù)發(fā)展戰(zhàn)略是順應(yīng)國際金融業(yè)發(fā)展潮流,適應(yīng)市場競爭需要,提高全行核心競爭力的必然選擇。 本文在對(duì)現(xiàn)有文獻(xiàn)和理論進(jìn)行梳理的基礎(chǔ)上,選取國內(nèi)外同業(yè)中個(gè)人金融業(yè)務(wù)發(fā)展較好的四家銀行作為參考樣本,對(duì)其個(gè)人金融發(fā)展現(xiàn)狀及戰(zhàn)略舉措進(jìn)行剖析、總結(jié)、借鑒,結(jié)合包商銀行的現(xiàn)狀,引用SWOT分析法,通過對(duì)其宏觀環(huán)境、行業(yè)環(huán)境、資源條件、能力條件、機(jī)遇與威脅、優(yōu)勢(shì)與劣勢(shì)的分析,提出了包商銀行個(gè)人金融業(yè)務(wù)差異化的發(fā)展戰(zhàn)略及具體實(shí)施措施,為實(shí)現(xiàn)包商銀行個(gè)人金融業(yè)務(wù)全面金融服務(wù)集成商的戰(zhàn)略愿景提供了有意義的參考。
[Abstract]:Under the background of financial globalization and the transformation of economic development mode in China, national income and personal wealth accumulation have undergone earth-shaking changes, personal financial assets show a diversified development trend, and the competition between banks is becoming increasingly fierce. In order to keep pace with the market, consolidate their core competitiveness, accelerate the pace of business transformation, the development of personal financial business is also the trend of the times, the situation is forced. This paper begins with the concept of personal financial business, through clarifying the research background, purpose and significance of the paper, from the objective trend of economic and social development and the subjective needs of the bank's own development. It is pointed out emphatically that it is an inevitable choice for the contractor bank to develop personal financial business and explore scientific and clear business development strategy to conform to the trend of international financial industry to meet the needs of market competition and to improve the core competitiveness of the bank. On the basis of combing the existing literature and theory, this paper selects four domestic and foreign banks with good personal financial business development as reference samples, analyzes the current situation and strategic measures of their personal financial development, summarizes and draws lessons from them. Combined with the current situation of the contractor bank, this paper uses SWOT analysis method to analyze its macro environment, industry environment, resource condition, ability condition, opportunity and threat, advantage and disadvantage. This paper puts forward the development strategy and concrete implementation measures of the differentiation of individual financial business of the contractor bank, which provides a meaningful reference for realizing the strategic vision of the comprehensive financial service integrator of the individual financial business of the contractor bank.
【學(xué)位授予單位】：內(nèi)蒙古大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F832.33;F832.2;F272

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本文編號(hào)：1986984