本文選題：YFHM村鎮(zhèn)銀行 + 戰(zhàn)略管理��； 參考：《西南財(cái)經(jīng)大學(xué)》2013年碩士論文

【摘要】：改革開放以來(lái),我國(guó)的經(jīng)濟(jì)得到了穩(wěn)定和較快速度的增長(zhǎng),占據(jù)我國(guó)面積絕大部分的農(nóng)村地區(qū)雖然也同樣得到了發(fā)展與進(jìn)步。但是,農(nóng)村與城市的發(fā)展速度相比較還有很大的差距,尤其是我國(guó)中西部地區(qū)。2008年爆發(fā)金融危機(jī)以來(lái),我國(guó)的經(jīng)濟(jì)增長(zhǎng)有所放緩,經(jīng)濟(jì)增長(zhǎng)的驅(qū)動(dòng)方式也正在發(fā)生改變,由此為保證我國(guó)經(jīng)濟(jì)的持續(xù)健康穩(wěn)定發(fā)展,作為農(nóng)業(yè)大國(guó)的農(nóng)業(yè)、農(nóng)村、農(nóng)民的“三農(nóng)”發(fā)展變得尤為重要。“三農(nóng)”要發(fā)展農(nóng)村金融的發(fā)展必須先行,只有農(nóng)村金融市場(chǎng)發(fā)展起來(lái)了才能為“三農(nóng)”的發(fā)展提供資金支持。因此,我國(guó)農(nóng)村特色的金融機(jī)構(gòu)——村鎮(zhèn)銀行在國(guó)家的政策指引下于2007年登上“三農(nóng)”發(fā)展的歷史舞臺(tái),標(biāo)志著—類嶄新的農(nóng)村銀行業(yè)金融機(jī)構(gòu)在我國(guó)農(nóng)村地區(qū)正式誕生,將有效改善我國(guó)農(nóng)村地區(qū)金融服務(wù)嚴(yán)重滯后的問題。 本文應(yīng)用現(xiàn)代企業(yè)管理知識(shí),以位于四川省儀隴縣的YFHM村鎮(zhèn)銀行為案例,探討村鎮(zhèn)銀行如何把握新的發(fā)展契機(jī),分析、制定、選擇和實(shí)施發(fā)展戰(zhàn)略,為當(dāng)?shù)剞r(nóng)村經(jīng)濟(jì)服務(wù)。 全文共分為六個(gè)章節(jié)： 第—章我國(guó)農(nóng)村金融發(fā)展概況。本章首先闡述國(guó)內(nèi)以及四川省農(nóng)村金融總體發(fā)展概況,然后簡(jiǎn)述農(nóng)村金融存在的問題以及在農(nóng)村經(jīng)濟(jì)建設(shè)中的作用。 第二章YFHM村鎮(zhèn)銀行發(fā)展概況。本章首先介紹發(fā)起行的基本情況,闡述YFHM村鎮(zhèn)銀行的發(fā)展歷程、現(xiàn)狀,總結(jié)自成立以來(lái)所取得的成果。然后,給出在新形勢(shì)下所面臨的問題。 第三章企業(yè)戰(zhàn)略管理概述。本章主要從理論知識(shí)體系的層面提出企業(yè)戰(zhàn)略管理的基本框架、戰(zhàn)略管理的流程以及具體的步驟。為下面章節(jié)分析YFHM村鎮(zhèn)銀行的發(fā)展與問題提供理論依據(jù)。 第四章YFHM村鎮(zhèn)銀行SWOT分析。在本章中將首先運(yùn)用PEST以及波特五力模型對(duì)YFHM村鎮(zhèn)銀行所面臨的外部環(huán)境進(jìn)行分析。然后分析總結(jié)了YFHM村鎮(zhèn)銀行所具有的優(yōu)勢(shì)和劣勢(shì),面臨的機(jī)遇和威脅。最后,給出YFHM村鎮(zhèn)銀行發(fā)展的SWOT矩陣分析圖。 第五章YFHM村鎮(zhèn)銀行的戰(zhàn)略選擇。本章將結(jié)合上一章的分析結(jié)果,確定了在新形勢(shì)下YFHM村鎮(zhèn)銀行發(fā)展的戰(zhàn)略選擇與定位,為未來(lái)的發(fā)展指明方向。 第六章YFHM村鎮(zhèn)銀行的戰(zhàn)略實(shí)施建議。本章首先將對(duì)YFHM村鎮(zhèn)銀行戰(zhàn)略實(shí)施的支撐條件進(jìn)行分析,然后提出具體的戰(zhàn)略實(shí)施步驟和措施,最后給出戰(zhàn)略控制各個(gè)環(huán)節(jié)的建議。 筆者希望將所學(xué)的管理知識(shí)與YFHM村鎮(zhèn)銀行的發(fā)展相結(jié)合。同時(shí),期望通過本文的分析,可以給村鎮(zhèn)銀行的發(fā)展提供一個(gè)有價(jià)值的參考。當(dāng)然,鑒于筆者知識(shí)有限,文章中疏漏或錯(cuò)誤之處,請(qǐng)各位老師不吝指正。
[Abstract]:Since the reform and opening up, the economy of our country has been growing steadily and rapidly, and the rural areas, which occupy the vast majority of the area of our country, have also been developed and made progress. However, there is still a big gap between the speed of rural and urban development, especially in the central and western regions of China. Since the financial crisis broke out in 2008, China's economic growth has slowed, and the driving mode of economic growth is also changing. Therefore, in order to ensure the sustained, healthy and stable development of China's economy, as a big agricultural country, agriculture, rural areas and farmers'"three rural" development has become particularly important. In order to develop rural finance, the "three rural areas" must be developed first, and only when the rural financial market is developed can it provide financial support for the development of "agriculture, rural areas and farmers". Therefore, under the guidance of the national policy, the rural characteristic financial institution of our country, the village bank, stepped onto the historical stage of the development of "agriculture, countryside and farmers" in 2007, marking the formal birth of a new type of rural banking financial institution in the rural areas of our country. Will effectively improve the rural areas of China's financial services lag behind the problem. This paper applies modern enterprise management knowledge to YFHM Village Bank in Yilong County, Sichuan Province as a case study, discusses how the Village Bank can grasp the new development opportunity, analyze, formulate, select and implement the development strategy to serve the local rural economy. The full text is divided into six chapters: Chapter-A Survey of Rural Financial Development in China. This chapter first describes the general development of rural finance in China and Sichuan Province, and then briefly describes the problems of rural finance and its role in rural economic construction. The second chapter is about the development of YFHM Village Bank. This chapter firstly introduces the basic situation of the initiating bank, expounds the development course and present situation of the YFHM Village Bank, and summarizes the achievements made since its establishment. Then, the problems in the new situation are given. The third chapter is an overview of enterprise strategic management. This chapter mainly puts forward the basic framework, the process and the concrete steps of the strategic management from the level of theoretical knowledge system. It provides theoretical basis for the following chapters to analyze the development and problems of YFHM Village Bank. Chapter four: SWOT Analysis of YFHM Village Bank. In this chapter, PEST and Porter's five-force model are used to analyze the external environment of YFHM Village Bank. Then it analyzes and summarizes the advantages and disadvantages, opportunities and threats faced by YFHM Village Bank. Finally, the SWOT matrix analysis diagram of YFHM village bank development is given. Chapter five: the Strategic Choice of YFHM Village Bank. This chapter will combine the analysis result of the previous chapter, has determined the strategic choice and the localization of the YFHM village bank development under the new situation, has pointed out the direction for the future development. The sixth chapter YFHM village bank's strategic implementation suggestion. This chapter first analyzes the supporting conditions of the strategic implementation of YFHM Village Bank, then puts forward the specific steps and measures of strategic implementation, and finally gives the suggestions of each link of strategic control. I hope to learn management knowledge and the development of YFHM Village Bank combined. At the same time, it is expected that the analysis of this paper can provide a valuable reference for the development of village banks. Of course, in view of the author's limited knowledge, the article omissions or mistakes, please do not hesitate to correct teachers.
【學(xué)位授予單位】：西南財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F832.35;F272

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本文編號(hào)：1966348