本文選題：銀行網(wǎng)點(diǎn) + 精益管理　； 參考：《蘇州大學(xué)》2013年碩士論文

【摘要】：改革開(kāi)放以來(lái)，中國(guó)的銀行業(yè)體系發(fā)生了很大的變化。特別是近年來(lái)隨著中國(guó)金融體制改革的深入，中國(guó)商業(yè)銀行的經(jīng)營(yíng)環(huán)境日益復(fù)雜，銀行間競(jìng)爭(zhēng)態(tài)勢(shì)加劇，傳統(tǒng)的銀行發(fā)展模式已經(jīng)受到了嚴(yán)重挑戰(zhàn)，國(guó)內(nèi)銀行業(yè)積極探索新的發(fā)展模式。營(yíng)業(yè)網(wǎng)點(diǎn)作為商業(yè)銀行重要的服務(wù)窗口和產(chǎn)品銷(xiāo)售渠道，其在銀行戰(zhàn)略轉(zhuǎn)型中承擔(dān)的重要職責(zé)也越來(lái)越受到國(guó)內(nèi)商業(yè)銀行的重視。 為進(jìn)一步挖掘銀行網(wǎng)點(diǎn)的潛在功能，國(guó)內(nèi)多家商業(yè)銀行已經(jīng)就如何對(duì)網(wǎng)點(diǎn)實(shí)施精益化管理展開(kāi)了積極的研究和初步的探索。精益管理由最初的生產(chǎn)系統(tǒng)管理實(shí)踐逐步延伸到各類(lèi)管理業(yè)務(wù)，通過(guò)提高顧客滿(mǎn)意度、減低成本、提高質(zhì)量、加快流程速度和改善資本投入，促使股東價(jià)值實(shí)現(xiàn)最大化。具體到銀行網(wǎng)點(diǎn)來(lái)說(shuō)，精益管理就是結(jié)合營(yíng)業(yè)網(wǎng)點(diǎn)的特點(diǎn)實(shí)施精細(xì)管理，實(shí)現(xiàn)銀行綜合資源的優(yōu)化配置，最大限度地發(fā)揮出不同網(wǎng)點(diǎn)的特點(diǎn)，提高核心競(jìng)爭(zhēng)力。 本文通過(guò)作者在GD銀行蘇州分行（以下簡(jiǎn)稱(chēng)為蘇州GD銀行）從事精益管理工作中所面臨的發(fā)展情況，結(jié)合當(dāng)前精益管理發(fā)展的新趨勢(shì)，針對(duì)蘇州GD銀行如何結(jié)合自身的實(shí)際情況和特點(diǎn)，建立完整的激勵(lì)約束機(jī)制進(jìn)行論述和探討，希望能對(duì)GD銀行進(jìn)一步提升精益管理，發(fā)揮網(wǎng)點(diǎn)在產(chǎn)品銷(xiāo)售渠道和服務(wù)營(yíng)銷(xiāo)窗口的重要作用，，實(shí)現(xiàn)“向管理要效益”的目標(biāo)提供有益幫助。
[Abstract]:Since the reform and opening up, China's banking system has undergone great changes. Especially in recent years, with the deepening of the reform of China's financial system, the operating environment of Chinese commercial banks is increasingly complex, and the competition between banks intensifies. The traditional banking development model has been seriously challenged. Domestic banks are actively exploring new development models. As an important service window and product sales channel of commercial banks, commercial banks pay more and more attention to their important responsibilities in the strategic transformation of banks. In order to further excavate the potential function of bank network, many domestic commercial banks have carried out active research and preliminary exploration on how to implement lean management of the network. Lean management extends gradually from the initial production system management practice to all kinds of management business. By improving customer satisfaction, reducing cost, improving quality, speeding up process speed and improving capital investment, the shareholder value can be maximized. Specifically to the bank network, lean management is to combine the characteristics of the business network to implement fine management, to achieve the optimal allocation of comprehensive resources of the bank, to maximize the characteristics of different outlets, and to improve the core competitiveness. Through the development of the author's lean management work in Suzhou Branch of GD Bank (hereinafter referred to as Suzhou GD Bank), this paper combines the new trend of lean management development. According to Suzhou GD Bank's actual situation and characteristics, how to establish a complete incentive and constraint mechanism is discussed and discussed in order to further improve the lean management of GD Bank. Give play to the important role of network in product sales channel and service marketing window, and provide beneficial help to realize the goal of "making benefit from management".
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F832.33

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