本文選題：南海農(nóng)行 + 發(fā)展戰(zhàn)略�。� 參考：《西南交通大學(xué)》2013年碩士論文

【摘要】：隨著中國金融體制改革的不斷深入,中國銀行業(yè)外部經(jīng)營環(huán)境也在不斷發(fā)生變化,國內(nèi)銀行業(yè)競爭日趨激烈,外資銀行大舉入境也迫在眉睫。在不斷變化的外部環(huán)境和日益激烈的國際國內(nèi)競爭面前,確立怎樣的發(fā)展戰(zhàn)略才能充分利用好外部機(jī)會(huì)、發(fā)揮內(nèi)部優(yōu)勢資源、提升核心競爭力,是中國農(nóng)業(yè)銀行南海分行急需解決的重要課題,也是本文研究目的所在。 本文首先介紹了南海經(jīng)濟(jì)金融的相關(guān)情況,然后,以南海區(qū)為例,對(duì)南海區(qū)目前的經(jīng)濟(jì)、金融環(huán)境進(jìn)行了整體闡述；接著對(duì)南海農(nóng)行的綜合競爭力進(jìn)行了詳細(xì)分析,主要分為南海農(nóng)行概況、現(xiàn)實(shí)競爭力情況分析、及內(nèi)部條件分析三大部分。在對(duì)南海農(nóng)行外部環(huán)境和內(nèi)部情況進(jìn)行詳細(xì)分析的基礎(chǔ)上,本文運(yùn)用SWOT分析法,對(duì)南海農(nóng)行的情況進(jìn)行了深入和綜合的闡述,得出外部機(jī)會(huì)大于威脅,內(nèi)部優(yōu)勢大于劣勢的結(jié)論。同時(shí),提出了南海農(nóng)行的發(fā)展戰(zhàn)略,具體包括戰(zhàn)略目標(biāo)、戰(zhàn)略定位以及總體戰(zhàn)略三大部分。最后,在前面分析的基礎(chǔ)上,為確�！皩⒛虾＾r(nóng)行打造成為全面、相對(duì)、持續(xù)領(lǐng)先銀行”戰(zhàn)略的順利有效實(shí)施,本文針對(duì)農(nóng)業(yè)銀行南海分行面臨的機(jī)會(huì)和威脅,提出了南海區(qū)農(nóng)業(yè)銀行應(yīng)通過優(yōu)化業(yè)務(wù)制度流程以及完善市場營銷體系、改進(jìn)組織結(jié)構(gòu)設(shè)置以及推進(jìn)人力資源改革、強(qiáng)化金融產(chǎn)品創(chuàng)新以及加快信息技術(shù)發(fā)展等措施。
[Abstract]:With the deepening of China's financial system reform, the external operating environment of China's banking industry is constantly changing, the competition of domestic banking industry is becoming increasingly fierce, and it is urgent for foreign banks to enter China on a large scale. In the face of constantly changing external environment and increasingly fierce international and domestic competition, what kind of development strategy can be established to make full use of external opportunities, give full play to internal superior resources, and enhance core competitiveness, The South China Sea Branch of Agricultural Bank of China is an important subject that needs to be solved, and is also the purpose of this paper. This paper first introduces the relevant economic and financial situation in the South China Sea, then, the south sea area as an example, the current economic and financial environment of the South China Sea are expounded, and then the comprehensive competitiveness of the Agricultural Bank of the South China Sea is analyzed in detail. It is mainly divided into three parts: the general situation of the Agricultural Bank of the South China Sea, the analysis of the actual competitiveness, and the analysis of the internal conditions. Based on the detailed analysis of the external environment and internal situation of the Agricultural Bank of the South China Sea, this paper makes a deep and comprehensive exposition of the situation of the Agricultural Bank of the South China Sea by using the SWOT analysis method, and draws the conclusion that the external opportunity is greater than the threat. The conclusion that internal advantages outweigh weaknesses. At the same time, the development strategy of Nanhai Agricultural Bank is put forward, which includes three parts: strategic goal, strategic orientation and overall strategy. Finally, on the basis of the previous analysis, in order to ensure the smooth and effective implementation of the strategy of "making Agricultural Bank of South China Sea into a comprehensive, relatively and sustainable leading bank", this paper aims at the opportunities and threats faced by the South China Sea Branch of the Agricultural Bank of China. The paper points out that the Agricultural Bank of Nanhai District should improve the flow of business system, perfect the marketing system, improve the organizational structure, promote the reform of human resources, strengthen the innovation of financial products and speed up the development of information technology.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F832.33

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