本文選題：網(wǎng)上眾籌　切入點(diǎn)：眾籌平臺(tái)　出處：《西南財(cái)經(jīng)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：中小企業(yè)融資難是一個(gè)全球普遍存在的問(wèn)題,特別是對(duì)于初創(chuàng)企業(yè)的融資更是如此。2009年美國(guó)出現(xiàn)了網(wǎng)上眾籌(Crowdfunding)這一新興融資模式,它通過(guò)網(wǎng)絡(luò)平臺(tái)面向公眾籌資,讓有創(chuàng)造力的人們可以獲得他們所需要的資金,從而使他們的夢(mèng)想有可能實(shí)現(xiàn)。這種模式的興起打破了傳統(tǒng)的融資模式,每一個(gè)普通人都可以通過(guò)這種眾籌模式獲得從事某項(xiàng)創(chuàng)作或活動(dòng)的資金,使得融資的來(lái)源不再局限于風(fēng)險(xiǎn)投資等機(jī)構(gòu),還可以來(lái)源于大眾。國(guó)外以‘'Kickstartes"為代表的眾籌平臺(tái)/網(wǎng)站很火爆,截止2013年9月1日,成功籌資的項(xiàng)目47893個(gè),有470多萬(wàn)人次參與投資,成功籌資7.68億美元。 復(fù)制到國(guó)內(nèi)的眾籌網(wǎng)站也很多：“點(diǎn)名時(shí)間”,積木,追夢(mèng)網(wǎng),淘夢(mèng)網(wǎng),覺JUE.S0,等等,其中“點(diǎn)名時(shí)間”是國(guó)內(nèi)上線最早、發(fā)展最快、最成熟的眾籌網(wǎng)絡(luò)平臺(tái),可作為典型代表。據(jù)統(tǒng)計(jì),截止到2012年7月,“點(diǎn)名時(shí)間”上線一年的時(shí)間,共收到5500個(gè)左右的項(xiàng)目提案,通過(guò)審核上線的項(xiàng)目有318個(gè),其中150個(gè)項(xiàng)目成功達(dá)到籌資目標(biāo),項(xiàng)目籌資的成功率為47%,總共籌集到資金近300萬(wàn)人民幣,平均每個(gè)項(xiàng)目籌集金額9267元,平均每筆支持金額107元。至2013年7月,“點(diǎn)名時(shí)間”在兩年時(shí)間里總共收到7000多個(gè)項(xiàng)目提案,上線700多個(gè),近半數(shù)項(xiàng)目融資成功。截止2013年9月1日,“大魚·海棠——一部給少年帶來(lái)信仰的動(dòng)畫電影”這個(gè)項(xiàng)目為最高籌資金額項(xiàng)目,成功籌到158萬(wàn)人民幣。 眾籌是眾包的應(yīng)用,其原理也是利用廣大大眾的力量,即使每人出1元錢,如果全國(guó)人民都參與,也可籌到十幾億的巨額資金。隨著網(wǎng)上眾籌的快速發(fā)展,專家學(xué)者對(duì)其關(guān)注和研究也顯著增加。但由于其出現(xiàn)的時(shí)間不到四年,特別在國(guó)內(nèi)也只有兩年的時(shí)間,所以對(duì)其研究還是有限。 本文以“點(diǎn)名時(shí)間”平臺(tái)上的4個(gè)典型案例為分析對(duì)象,其中有的案例籌資成功,而有的籌資失敗,通過(guò)失敗和成功案例之間的比較,研究目的有：(1)應(yīng)用描述性案例研究方法,探討眾籌網(wǎng)站上的項(xiàng)目有何點(diǎn)；(2)項(xiàng)目管理無(wú)處不在,本文從項(xiàng)目管理的角度,用項(xiàng)目管理知識(shí)理論,對(duì)比分析左右項(xiàng)目籌資成功的因素。其中,重點(diǎn)探討溝通管理又是如何貫穿整個(gè)項(xiàng)目的籌資過(guò)程的。 本文研究意義在于整合以往對(duì)于眾籌的研究,從項(xiàng)目管理角度上全面分析和總結(jié)影響我國(guó)網(wǎng)上眾籌項(xiàng)目籌資成功的關(guān)鍵因素,提高項(xiàng)目籌資成功幾率,幫助追夢(mèng)人實(shí)現(xiàn)夢(mèng)想,為投資者分享追夢(mèng)者的創(chuàng)意,達(dá)到項(xiàng)目干系人滿意,從而更好發(fā)展網(wǎng)上眾籌這一融資模式,進(jìn)而為我國(guó)中小企業(yè)融資難以及促進(jìn)民間融資的正規(guī)化、合法化提供一些啟示。
[Abstract]:SME financing is a common problem worldwide, especially for start-up companies financing especially.2009 emerged in the United States online crowdfunding (Crowdfunding) is a new financing mode, it is through the network platform for public financing, let creative people can get the capital they need to make them dream possible. The rise of this model breaks the traditional mode of financing, each ordinary people can get involved in an activity or creation of funds through this mode all the chips, making financing source is no longer confined to the risk investment mechanism, can also come from the public. The public to "'Kickstartes" the representative of the foreign raised platform / website is very popular, as of September 1, 2013, the successful financing of 47893 projects, about 4700000 people participated in the successful investment, raising $768 million.
Copy to the public to raise domestic sites are also many: named time, building blocks, dream network, Amoy Monternet, JUE.S0, and so on, which named time is the earliest domestic line, the fastest, the most mature to raise public network platform, can be used as a typical representative. According to statistics, by the end of July 2012. "Roll call time on the line a year, received a total of 5500 of the project proposal, there are 318 approved line project, of which 150 projects successfully meet funding goals, project financing success rate of 47%, a total of nearly 3 million yuan to raise funds, the average project to raise the amount of 9267 yuan, the average amount of each support 107. To July 2013, named time in two years, received a total of more than 7000 project proposals, on line more than 700, nearly half of the project financing success. As of September 1, 2013, the" fish - Begonia - a boy to bring faith The animation movie "this project is the highest fund-raising project, successfully raised 1 million 580 thousand RMB."
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本文編號(hào)：1623242