本文關(guān)鍵詞： 上海國際集團 企業(yè)文化 診斷 建設(shè) PEST分析 SWOT分析　出處：《石家莊經(jīng)濟學(xué)院》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著國民經(jīng)濟持續(xù)發(fā)展，我國金融企業(yè)迎來了重要的戰(zhàn)略發(fā)展機遇，金融企業(yè)在我國經(jīng)濟發(fā)展總體規(guī)模中所起到作用日漸突出。但由于我國金融企業(yè)現(xiàn)代化進程還比較短暫，公司治理結(jié)構(gòu)還處于初創(chuàng)階段，使得我國金融企業(yè)的文化建設(shè)現(xiàn)狀不容樂觀，無法適應(yīng)當(dāng)前金融行業(yè)多變的格局，金融企業(yè)文化建設(shè)工作的深入研究引發(fā)了社會各界高度關(guān)注。 上海國際集團具備投資控股、資本經(jīng)營和國有資產(chǎn)管理三大功能，開展以金融為主、非金融為輔的投資、資本運作與資產(chǎn)管理業(yè)務(wù)，，進行金融研究，提供社會經(jīng)濟咨詢等服務(wù)，現(xiàn)已發(fā)展成為一家具有較高行業(yè)知名度的行業(yè)領(lǐng)軍企業(yè)。公司在發(fā)展進程中非常重視企業(yè)文化建設(shè)工作，也初步構(gòu)建了具有自身特色的企業(yè)文化體系。但行業(yè)處境的日趨復(fù)雜化，企業(yè)經(jīng)營規(guī)模不斷擴大，使得現(xiàn)有企業(yè)文化不能跟上企業(yè)發(fā)展環(huán)境的變動需要，無法對企業(yè)長遠發(fā)展戰(zhàn)略給予有力支撐。由此可見，對上海國際集團的企業(yè)文化現(xiàn)狀進行科學(xué)診斷，提出相應(yīng)完善建議，顯得非常具有必要性和針對性。 本文主要的研究內(nèi)容如下：其一，介紹了課題研究背景，闡述了課題研究有關(guān)的國內(nèi)外研究現(xiàn)狀，提出本文的研究方法和創(chuàng)新點。其二，介紹金融控股公司和企業(yè)文化研究的理論基礎(chǔ)，指出企業(yè)文化建設(shè)對金融控股公司建設(shè)的重要意義。其三，介紹我國金融業(yè)發(fā)展近況，利用PEST分析法，對金融行業(yè)發(fā)展環(huán)境進行了分析，闡述國內(nèi)典型金融控股公司企業(yè)文化建設(shè)對行業(yè)成長的啟示。其四，介紹上海國際集團的基本情況和發(fā)展近況。本文抽取本公司100名員工，對其進行企業(yè)文化現(xiàn)狀效果的問卷調(diào)查，取得了豐富的樣本資料，通過分析尋找上海國際集團在企業(yè)文化建設(shè)中的薄弱環(huán)節(jié)，并分析薄弱環(huán)節(jié)的成因。最后，結(jié)合行業(yè)現(xiàn)狀，從高度重視跨文化沖突管理、高度重視激勵機制構(gòu)建、高度重視企業(yè)文化培訓(xùn)、高度重視企業(yè)文化系統(tǒng)化建設(shè)，以及構(gòu)建企業(yè)風(fēng)險管理文化等五個方面，提出改善上海國際集團企業(yè)文化建設(shè)效果的建議和具體對策。 在本文的分析過程中，采用文獻收集法，對企業(yè)文化建設(shè)的國內(nèi)外研究成果進行分析；采用案例分析法，對國內(nèi)典型金融企業(yè)文化建設(shè)案例進行闡述；采用PEST分析法，對中國金融業(yè)成長環(huán)境進行分析；采用問卷調(diào)查法，對上海國際集團企業(yè)文化建設(shè)現(xiàn)狀進行調(diào)查采樣；采用SWOT分析法，對上海國際集團在企業(yè)文化建設(shè)過程中的內(nèi)在條件和外部環(huán)境進行了分析。
[Abstract]:With the sustainable development of the national economy, our financial enterprises have ushered in an important strategic development opportunity. Financial enterprises play a more and more important role in the overall scale of our country's economic development. However, due to the short process of modernization of our financial enterprises, the corporate governance structure is still in its infancy. The present situation of the cultural construction of financial enterprises in China is not optimistic and can not adapt to the changing pattern of the current financial industry. The in-depth study of the cultural construction of financial enterprises has aroused great concern from all walks of life. Shanghai International Group has three major functions of investment holding, capital management and state-owned asset management, and carries out financial research on investment, capital operation and asset management business, which is mainly based on finance and supplemented by non-finance. Providing social and economic consulting services has developed into a leading enterprise with high industry reputation. The company attaches great importance to the construction of corporate culture in the process of development. But the situation of the industry is becoming more and more complicated and the business scale is expanding constantly, which makes the existing corporate culture unable to keep up with the changing needs of the enterprise development environment. From this we can see that it is very necessary and pertinence to scientifically diagnose the present situation of Shanghai International Group's enterprise culture and put forward corresponding perfect suggestions. The main research contents of this paper are as follows: first, introduced the research background of the subject, elaborated the research status at home and abroad, put forward the research methods and innovative points of this paper. This paper introduces the theoretical basis of the research on financial holding company and corporate culture, and points out the importance of the construction of corporate culture to the construction of financial holding company. Thirdly, it introduces the recent development of financial industry in China, and makes use of PEST analysis method. This paper analyzes the development environment of the financial industry and expounds the enlightenment of the construction of the enterprise culture of the typical financial holding company to the growth of the industry. This paper introduces the basic situation and the recent development of Shanghai International Group. This paper selects 100 employees of the company, carries on the questionnaire survey to its enterprise culture present situation effect, has obtained the abundant sample material. By analyzing the weak links of Shanghai International Group in the construction of corporate culture, and analyzing the causes of the weak links. Finally, combined with the current situation of the industry, attach great importance to cross-cultural conflict management. We attach great importance to the construction of incentive mechanism, the training of corporate culture, the systematization of corporate culture, and the construction of enterprise risk management culture. Some suggestions and countermeasures are put forward to improve the effect of enterprise culture construction of Shanghai International Group. In the analysis process of this paper, the literature collection method is used to analyze the domestic and foreign research results of enterprise culture construction. The case analysis method is used to expound the case of typical financial enterprise culture construction in China. PEST analysis is used to analyze the growth environment of Chinese financial industry. The present situation of enterprise culture construction of Shanghai International Group is investigated and sampled by questionnaire. This paper analyzes the internal conditions and external environment of Shanghai International Group in the process of enterprise culture construction by using SWOT analysis method.
【學(xué)位授予單位】：石家莊經(jīng)濟學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F270;F832.39

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