【摘要】：本文介紹了我國現(xiàn)有的汽車銷售模式及特點,以汽車行業(yè)反壟斷的視角看《汽車品牌銷售管理實施辦法》對我國汽車銷售模式產(chǎn)生的影響進(jìn)行分析,《辦法》使汽車供應(yīng)商對經(jīng)銷商具有絕對控制權(quán),使4S店銷售模式成為唯一"正統(tǒng)"的銷售模式,排斥多品牌同店銷售模式,導(dǎo)致經(jīng)銷模式單一。隨著我國汽車反壟斷步入常態(tài)化和進(jìn)入深水區(qū),我國汽車銷售模式將向著"多元、共享"的方向轉(zhuǎn)變。
[Abstract]:This paper introduces the existing automobile sales mode and its characteristics in China, and analyzes the influence of "implementation measures of Automobile Brand sales Management" on China's automobile sales mode from the perspective of antitrust in automobile industry. Measures make automobile suppliers have absolute control over dealers, make 4S store sales model become the only "orthodox" sales model, exclude multi-brand same store sales model, resulting in a single distribution model. As China's automobile antimonopoly enters the norm and enters the deep water area, the automobile sales mode of our country will change to the direction of "pluralism and sharing".
【分類號】：D922.294;F426.471;F274
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本文編號：2495033