【摘要】：隨著電子商務(wù)全面興起,網(wǎng)絡(luò)零售購物以其特有的優(yōu)勢,得到了人們的認同,原有的零售業(yè)渠道出現(xiàn)了衰退的趨勢。目前,我國服裝業(yè)市場仍舊以零售模式為主,服裝的零售地點、價格、質(zhì)量、美觀度都會影響營業(yè)利潤。為了提高中國服裝的知名度,促進企業(yè)進一步發(fā)展,必須對零售業(yè)渠道的現(xiàn)狀進行分析,并結(jié)合實際研究未來的零售方法,構(gòu)建一種新型服裝經(jīng)營模式。
[Abstract]:With the full rise of electronic commerce, online retail shopping with its unique advantages, has been recognized by people, the original retail channels have shown a trend of decline. At present, the clothing market of our country is still based on the retail mode. The retail location, price, quality and beauty of clothing will affect the operating profit. In order to improve the popularity of Chinese clothing and promote the further development of enterprises, it is necessary to analyze the current situation of retail channels, and combine the actual research on the future retail methods to build a new fashion management model.
【作者單位】： 福建華南女子職業(yè)學(xué)院藝術(shù)設(shè)計系;
【分類號】：F426.86;F724.2

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