【摘要】：商業(yè)模式近年來(lái)不僅成為學(xué)術(shù)界熱議的話題,也被越來(lái)越多的企業(yè)重視,企業(yè)管理者在積極學(xué)習(xí)商業(yè)模式理論的同時(shí),將其應(yīng)用于企業(yè)的管理實(shí)踐中,有效地提升了企業(yè)的運(yùn)營(yíng)效率。目前,商業(yè)模式研究主要集于商業(yè)模式對(duì)企業(yè)財(cái)務(wù)價(jià)值影響研究和企業(yè)運(yùn)營(yíng)管理影響研究?jī)蓚�(gè)方面,而商業(yè)模式對(duì)企業(yè)運(yùn)營(yíng)管理的影響研究大都是以上市企業(yè)作為案例研究對(duì)象,但就非上市企業(yè)而言,由于受企業(yè)自身?xiàng)l件限制,加之目前經(jīng)濟(jì)環(huán)境的不利影響,運(yùn)營(yíng)管理漏洞頻現(xiàn),運(yùn)營(yíng)管理問(wèn)題亟待解決。因此,本文結(jié)合已有商業(yè)模式研究成果,從整體運(yùn)營(yíng)系統(tǒng)和營(yíng)運(yùn)資金管理入手,以案例企業(yè)T公司的商業(yè)模式實(shí)際運(yùn)營(yíng)狀況作為案例研究素材,在對(duì)其企業(yè)運(yùn)營(yíng)系統(tǒng)和資金管理問(wèn)題進(jìn)行全面分析后,就資金管理和運(yùn)營(yíng)系統(tǒng)分別提出了短期解決方法和長(zhǎng)期策劃設(shè)計(jì),并提出相應(yīng)的管理評(píng)價(jià)指標(biāo),以便為企業(yè)今后商業(yè)模式優(yōu)化改進(jìn)創(chuàng)造有利條件。本論文認(rèn)為企業(yè)在進(jìn)行商業(yè)模式優(yōu)化時(shí),首先應(yīng)根據(jù)企業(yè)自身的實(shí)際情況,其次不應(yīng)過(guò)于短視局限于維持企業(yè)現(xiàn)有商業(yè)模式運(yùn)營(yíng),應(yīng)該著眼于長(zhǎng)期策劃進(jìn)行商業(yè)模式優(yōu)化,并設(shè)計(jì)相應(yīng)的衡量評(píng)價(jià)指標(biāo),以便為企業(yè)持續(xù)運(yùn)營(yíng)創(chuàng)造有利的經(jīng)營(yíng)環(huán)境和良好的財(cái)務(wù)支持。
[Abstract]:In recent years, business model has not only become a hot topic in academic circles, but also has been paid more and more attention to by more and more enterprises. While enterprise managers are actively learning the theory of business model, they are applied to the management practice of enterprises. Effectively improve the operational efficiency of enterprises. At present, the research of business model mainly focuses on two aspects: the influence of business model on enterprise financial value and the influence of business operation management. However, as far as the non-listed enterprises are concerned, due to the limitation of their own conditions and the adverse effects of the current economic environment, most of the research on the impact of business models on the operation and management of enterprises is based on the listed enterprises as a case study object. The operation management loophole appears frequently, the operation management question urgently needs to be solved. Therefore, this paper combines the existing research results of business model, starting from the overall operating system and working capital management, taking the actual operation of the business model of the case enterprise T company as the case study material. After a comprehensive analysis of the problems of the enterprise operation system and capital management, the short-term solution and long-term planning and design of the fund management and operation system are put forward, and the corresponding management evaluation indexes are put forward. In order to create favorable conditions for business model optimization and improvement in the future. In this paper, the author thinks that the business model optimization should first be based on the actual situation of the enterprise itself, secondly, it should not be limited to the maintenance of the existing business model operation, and should focus on long-term planning to optimize the business model. In order to create favorable business environment and good financial support for the continuous operation of the enterprise, the corresponding evaluation index is designed.
【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.4

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本文編號(hào)：2131525