【摘要】：所謂商標與商號的沖突,實質(zhì)上是商標權(quán)與商號權(quán)的沖突,二者的沖突在理論界和實務(wù)界都是比較棘手的難題,筆者從我國二者沖突現(xiàn)狀著手,用比較分析法的研究方式和實證分析法的研究方式探討了二者沖突的解決途徑,特別對二者沖突的類型做了全面分析。 本文共分四部分論述商標權(quán)與商號權(quán)沖突。 首先,筆者從商標與商號的概念著手引出商標權(quán)與商號權(quán)的概念,以及商標權(quán)的取得,探討了商標權(quán)與商號權(quán)的區(qū)別和聯(lián)系。在這部分筆者肯定了商號權(quán)的知識產(chǎn)權(quán)地位,對以下商號權(quán)與商標權(quán)權(quán)利沖突的探討奠定了基礎(chǔ)。 其次,筆者從知識產(chǎn)權(quán)沖突的界定著手,來探討認定商標權(quán)與商號權(quán)權(quán)利沖突的標準,對二者侵權(quán)標準和二者權(quán)利沖突標準作了區(qū)分。通過商標權(quán)與商號權(quán)權(quán)利沖突的內(nèi)涵,把二者沖突從兩個維度進行組合分析,試圖探討出二者沖突的全部類型及表現(xiàn)形式。在這部分的最后,筆者還分析了造成二者沖突的原因。 再次,筆者從比較法的視角探討了各個國家法律是如何規(guī)制商標權(quán)與商號權(quán)沖突的,一般分為兩種方式,第一種方式是把商標權(quán)或商號權(quán)作為優(yōu)先權(quán)予以保護；第二種方式是利用《反不正當(dāng)競爭法》進行規(guī)制。在考察了各個國家和國際公約對解決二者沖突的法律規(guī)定,筆者認為有許多值得我們借鑒的地方,比如幾個部門法之間相互配合；.把商號權(quán)納入在先權(quán)范圍；采用“混淆”標準來判斷二者的權(quán)利沖突；采用“淡化”標準來判斷馳名商標或馳名商號。 最后,筆者從兩個角度探討了解決我國商標權(quán)與商號權(quán)沖突的途徑。第一個角度是在現(xiàn)有法律制度下如何緩解二者沖突,對司法機關(guān)而言應(yīng)該堅持保護在先權(quán)原則、禁止混淆原則和利益平衡原則；對企業(yè)而言應(yīng)該建立事前預(yù)防機制,進行商標商號一體化保護來規(guī)避搶注現(xiàn)象；對行政管理機關(guān)而言應(yīng)該建立統(tǒng)一的商號檢索系統(tǒng)和商號商標交叉檢索系統(tǒng)。第二個角度是從立法的層面探討解決二者沖突的途徑,筆者建議把商號權(quán)納入知識產(chǎn)權(quán)體系、對馳名商標的保護擴大至馳名商號、完善《反不正當(dāng)競爭法》的內(nèi)容使之更好地配合新《商標法》的實施。
[Abstract]:The conflict between trademark and trade name is essentially the conflict between trademark right and trade name right. The conflict between them is a difficult problem in theory and practice. This paper discusses the ways to solve the conflict between them by using the comparative analysis method and the empirical analysis method, especially makes a comprehensive analysis on the types of the two conflicts. This article is divided into four parts to discuss the conflict between trademark right and trade name right. First of all, the author starts from the concept of trademark and trade name to elicit the concept of trademark right and trade name right, as well as the acquisition of trademark right, and discusses the difference and relation between trademark right and trade name right. In this part, the author affirms the intellectual property status of the trade name right, and lays a foundation for the discussion of the conflict between the trade name right and the trademark right. Secondly, from the definition of the conflict of intellectual property rights, the author discusses the standard of the conflict between trademark right and trade name right, and makes a distinction between the two standards of infringement and conflict of rights. Through the connotation of the conflict between trademark right and trade name right, this paper analyzes the conflict from two dimensions, and tries to find out all the types and forms of the conflict. At the end of this part, the author also analyzes the causes of the conflict between the two. Thirdly, from the perspective of comparative law, the author discusses how the laws of various countries regulate the conflict between trademark right and trade name right, which are generally divided into two ways: the first way is to protect the trademark right or the trade name right as the priority; The second way is to use the anti-unfair competition law to regulate. After examining the legal provisions of various countries and international conventions to resolve the conflicts between the two, the author thinks that there are many aspects that we should learn from, such as the cooperation between several departments; The right of trade name should be brought into the scope of the first right; the standard of "confusion" should be used to judge the conflict of rights between them; and the standard of "desalination" should be adopted to judge the well-known trademark or well-known trade name. Finally, the author discusses the ways to solve the conflict between trademark right and trade name right from two angles. The first angle is how to alleviate the conflict between the two under the existing legal system. To the judicial organs, we should insist on the principle of protecting the prior right, prohibiting the principle of confusion and the principle of balance of interests. For enterprises, it is necessary to establish a preventive mechanism in advance to protect trademarks and trade names in an integrated way to avoid the phenomenon of preemption, and to establish a unified trade name retrieval system and a trade name cross search system for administrative organs. The second angle is to probe into the ways to resolve the conflict between the two from the angle of legislation. The author suggests that the right of trade name should be brought into the intellectual property system, and the protection of well-known trademarks should be extended to well-known trade names. Improve the content of the Anti-unfair Competition Law to better cooperate with the implementation of the new Trademark Law.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：D923.43;D922.294

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