發(fā)布時間：2018-03-06 16:31

  本文選題：地理標志　切入點：競爭力　出處：《新疆財經(jīng)大學》2014年碩士論文　論文類型：學位論文

【摘要】：地理標志產(chǎn)品保護是一項非常重要的知識產(chǎn)權(quán)保護制度，，目前已被世界上多國家所采用，是世界通行的國際品牌保護制度。地理標志所標示的產(chǎn)品一般都與特定的地理區(qū)域特殊自然條件和工藝條件相關，因此產(chǎn)品具有獨特性，能夠形成絕對優(yōu)勢，所以地理標志證明商標不僅可以提高產(chǎn)品在國內(nèi)市場的競爭力，還可以提高國際競爭力。新疆依托獨特地理環(huán)境和人文條件，有著發(fā)展地理標志產(chǎn)品天然的優(yōu)勢。 本文首先通過引用別人對新疆地理標志產(chǎn)品的研究，說明了新疆發(fā)展地理標志產(chǎn)品的天然資源優(yōu)勢，和已經(jīng)取得的成績，并從地理標志產(chǎn)品的生產(chǎn)者、地理標志產(chǎn)品的政策保護和地理標志產(chǎn)品的經(jīng)濟效益方面，總結(jié)了前人所研究的一些影響地理標志產(chǎn)品發(fā)展的因素及其影響機理。然后從新疆地理標志產(chǎn)品的發(fā)展基礎環(huán)境和發(fā)展情況出發(fā)，分析了新疆地理標志產(chǎn)品的現(xiàn)狀，通過從地理標志產(chǎn)品的注冊數(shù)量、地理標志的產(chǎn)品結(jié)構(gòu)、地理標志注冊者和地理標志產(chǎn)品的區(qū)域分布方面，與我國其它省份作橫向比較，發(fā)現(xiàn)了新疆地理標志產(chǎn)品注冊發(fā)展中存在的不足之處。再根據(jù)前人的研究構(gòu)建了地理標志產(chǎn)品競爭力指標體系，從基礎生產(chǎn)力、市場力和品牌力三個方面定量的分析了新疆地理標志產(chǎn)品的競爭力。接著對新疆地理標志產(chǎn)品競爭力實證結(jié)果進行了分析，通過與其它省份得分的比較，結(jié)合各省份的基礎生產(chǎn)環(huán)境，找到新疆地理標志產(chǎn)品競爭力在全國范圍內(nèi)所處的水平和所存在的問題，得出新疆地理標志產(chǎn)品的營銷力和品牌力較弱。最后有針對性的提出提高新疆地理標志產(chǎn)品競爭力的營銷策略。
[Abstract]:Protection of geographical indication is an important intellectual property protection system, has now been adopted by many countries in the world, is an international brand protection system of the world. Geographical indication products are generally marked and specific geographic areas of special natural conditions and conditions, so the product is unique, can be formed the absolute advantage, so trademark can not only improve the competitiveness of products in the domestic market, but also can improve the international competitiveness of Xinjiang. Relying on the unique geographical and cultural conditions, with the development of geographical advantage products. Natural standard
Firstly, by reference to others to research products of geographical indications that Xinjiang, Xinjiang development of geographical indication products of natural resources, and has been achieved, and from the geographical indication products producers, geographical indications of economic benefits and policies to protect the product of geographical indication products, summarizes the previous research of geographical indications factors of product development and its influence mechanism. Then starting from the Xinjiang GIS environment development foundation and product development, analyzes the current situation of Xinjiang geographical indication products, the number of registered mark products from the geographical, geographical indication product structure, regional distribution and geographical indications registration of geographical indication products, compared with other provinces in China, found the Xinjiang geographical indications exist in the development of product registration shortcomings. According to the previous research building The geographical indication product competitiveness index system, from the basis of productivity, market and brand power three aspects of quantitative analysis of Xinjiang geographical indication products competitiveness. Then the Xinjiang geographical indication product competitiveness empirical analysis, by comparing the scores from other provinces, the provinces with the basic production environment, find the Xinjiang geographical indications the product competitiveness in the nationwide level and the problems that Xinjiang GIS marketing force and weak brand products. Finally put forward to improve the Xinjiang geographical indication product marketing strategy.

【學位授予單位】：新疆財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F274;F323.5

【參考文獻】

相關期刊論文 前2條

1 李里特;;農(nóng)產(chǎn)品加工與新農(nóng)村建設[J];農(nóng)產(chǎn)品加工(學刊);2007年01期

2 楊志花;宋林;;對中國地理標志產(chǎn)品保護制度現(xiàn)狀的研究[J];世界農(nóng)業(yè);2005年12期

本文編號：1575602