本文選題：知名商品　切入點(diǎn)：包裝裝潢　出處：《復(fù)旦大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：現(xiàn)代市場(chǎng)經(jīng)濟(jì)中,競(jìng)爭(zhēng)無(wú)處不在,商品的價(jià)值,決定企業(yè)在市場(chǎng)競(jìng)爭(zhēng)中的成敗。商品的無(wú)形的財(cái)產(chǎn)權(quán)利,如商標(biāo)權(quán)、版權(quán)、專利權(quán),在知識(shí)產(chǎn)權(quán)領(lǐng)域,這種知識(shí)性財(cái)產(chǎn)權(quán)利應(yīng)得到有效的和全面的保護(hù),這也符合市場(chǎng)經(jīng)濟(jì)時(shí)代競(jìng)爭(zhēng)現(xiàn)代法治的要求。但是商品的包裝裝潢權(quán)益卻沒(méi)有與商標(biāo)、著作、專利一樣得到足夠的關(guān)注,導(dǎo)致了司法實(shí)踐的滯后性,以及包裝裝潢侵權(quán)案件無(wú)處不在等諸多問(wèn)題。 本文從加多寶和王老吉就紅罐涼茶包裝裝潢糾紛案例出發(fā),首先對(duì)相關(guān)概念進(jìn)行分析,比如知名商品的定義,通過(guò)對(duì)紅罐涼茶是否為知名商品這一爭(zhēng)議焦點(diǎn)進(jìn)行認(rèn)定,分析相關(guān)法律法規(guī),知名商品的定義,知名商品認(rèn)定的條件和原則,如何舉證,以及知名商品的認(rèn)定在司法實(shí)踐中所面臨的困境和問(wèn)題。 其次,從知名商品特有包裝裝潢的認(rèn)定問(wèn)題出發(fā),結(jié)合法條,分析商品包裝裝潢特有性,包裝裝潢與其他商業(yè)標(biāo)識(shí)的關(guān)系,以及相關(guān)制度和理論,從權(quán)利本位分析知名商品特有包裝裝潢權(quán)符合權(quán)利的屬性,應(yīng)受到法律保護(hù)的法理基礎(chǔ)。 最后,從知名商品包裝裝潢法律保護(hù)救濟(jì)途徑來(lái)看,在知識(shí)產(chǎn)權(quán)法體系中分別受到反不正當(dāng)競(jìng)爭(zhēng)法、商標(biāo)法、專利法等多重法律保護(hù),因此,如何運(yùn)用多重法律保護(hù),來(lái)解決和完善我國(guó)知名商品包裝裝潢保護(hù)的法律體系。對(duì)于完善我國(guó)知識(shí)產(chǎn)權(quán)領(lǐng)域理論和實(shí)際,都具有不可替代的意義。
[Abstract]:In the modern market economy, competition is ubiquitous and the value of goods determines the success or failure of enterprises in market competition. Intangible property rights of commodities, such as trademark rights, copyright, patent rights, in the field of intellectual property, This intellectual property right should be effectively and comprehensively protected, which is also in line with the requirements of competition for modern rule of law in the era of market economy. However, the packaging and decoration rights and interests of commodities have not received enough attention as trademarks, books and patents. It leads to the lag of judicial practice, and packaging and decoration infringement cases everywhere and many other problems. Starting from the case of the packaging dispute between Gadobo and Wang Laoji, this paper first analyzes the relevant concepts, such as the definition of well-known goods, and determines the focus of the controversy on whether the red pot herbal tea is a well-known commodity. This paper analyzes the relevant laws and regulations, the definition of well-known goods, the conditions and principles of well-known commodity identification, how to prove the evidence, and the difficulties and problems in judicial practice. Secondly, starting from the problem of identifying the unique packaging decoration of well-known commodities, combining with the law, this paper analyzes the specificity of packaging decoration, the relationship between packaging decoration and other commercial labels, and the relevant systems and theories. Analyzing the special packing and decorating right of famous commodity from the right standard accords with the property of right and should be protected by law. Finally, from the way of legal protection and relief for well-known commodity packaging and decoration, in the intellectual property law system, there are many kinds of legal protection, such as anti-unfair competition law, trademark law, patent law, etc. Therefore, how to apply multiple legal protection, To solve and perfect the legal system of packaging and decoration protection of well-known goods in China, it is of irreplaceable significance to perfect the theory and practice in the field of intellectual property rights in China.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：D920.5;D922.294;D923.4

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