發(fā)布時(shí)間：2018-03-06 03:20

  本文選題：廣告語　切入點(diǎn)：著作權(quán)　出處：《上海交通大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著市場(chǎng)經(jīng)濟(jì)的發(fā)展，廣告越來越成為現(xiàn)代經(jīng)濟(jì)生活中不可或缺的重要元素，廣告語則是廣告的一種重要的表現(xiàn)形式。征集廣告語活動(dòng)日益頻繁，這類活動(dòng)引發(fā)的糾紛也越來越多，產(chǎn)生的問題也復(fù)雜多樣。涉及這類案件法律爭(zhēng)議點(diǎn)較多，司法審判也意見不一。本文結(jié)合三個(gè)典型案例對(duì)其中出現(xiàn)問題進(jìn)行分析。 首先,廣告語是否受著作權(quán)保護(hù)?當(dāng)前存在的兩種觀點(diǎn)。一,廣告語并非著作權(quán)法意義上的作品，不受著作權(quán)法的保護(hù)；另一種觀點(diǎn)認(rèn)為，廣告語符合作品的各種條件，應(yīng)該受著作權(quán)法的保護(hù)。本文在分析案例的基礎(chǔ)上，支持廣告語應(yīng)該受著作權(quán)法保護(hù)這一觀點(diǎn)，這也是是大部分學(xué)者所持觀點(diǎn)。 第二，征集廣告語活動(dòng)的法律性質(zhì)認(rèn)定。有觀點(diǎn)認(rèn)為征集廣告語的行為應(yīng)該是一種要約邀請(qǐng)；另外兩種觀點(diǎn)更具有說服力，它們通過分析著作權(quán)法以及合同法相關(guān)規(guī)定認(rèn)為征集廣告語行為的性質(zhì)是懸賞廣告或者是委托創(chuàng)造合同。 第三，著作人身權(quán)能否轉(zhuǎn)讓？有學(xué)者認(rèn)為著作人身權(quán)基于“創(chuàng)作”而獲得，“創(chuàng)作”集中體現(xiàn)了作者的精神思想和人格利益，著作人身權(quán)與作者的精神思想和人格利益緊密相關(guān)，具有永久性、不可剝奪性，自然不能轉(zhuǎn)讓。但是本文通過案例分析得出不同觀點(diǎn)，，《著作權(quán)法》并沒有明確規(guī)定著作人身權(quán)不可以轉(zhuǎn)讓，從權(quán)利的角度說，轉(zhuǎn)讓也是著作權(quán)人行使著作人身權(quán)的一種方式。 本文通過典型案例分析討論分析上述三個(gè)問題并提出一些關(guān)于保護(hù)廣告語著作權(quán)的措施，希望能對(duì)征集作品的著作權(quán)行使及保護(hù)有所裨益。
[Abstract]:With the development of market economy, advertising has become an indispensable element in modern economic life, and advertising language is an important form of advertising. The disputes caused by this kind of activities are more and more, and the problems produced are also complex and diverse. There are many points of legal dispute and different opinions on the judicial trial involved in this kind of cases. This paper analyzes the problems arising from these disputes in combination with three typical cases. First of all, are advertising words protected by copyright? There are two existing viewpoints. First, advertising language is not a work in the sense of copyright law, and it is not protected by copyright law. The other view is that advertising language conforms to various conditions of the work. Based on the analysis of cases, this paper supports the view that advertising should be protected by copyright law, which is also the view of most scholars. Second, the legal nature of the solicitation advertising campaign. There are views that the solicitation of advertising language should be an invitation to offer; the other two views are more persuasive. Through the analysis of copyright law and relevant regulations of contract law, they think that the nature of solicitation advertising is a reward advertisement or a commission to create a contract. Third, can the personal rights of the author be transferred? Some scholars believe that the personal right of a work is obtained on the basis of "creation", and that "creation" embodies the spiritual thought and personality interests of the author, and the personal right of the author is closely related to the spiritual thought and the personal interest of the author, and has a permanent and inalienable character. But this article obtains the different viewpoint through the case analysis, the copyright Law does not explicitly stipulate that the author's personal right cannot be transferred, from the right angle, the transfer is also a way for the copyright owner to exercise the copyright's personal right. Through the analysis of typical cases, this paper discusses and analyzes the above three problems and puts forward some measures to protect the copyright of advertising language, in the hope that it will be helpful to the exercise and protection of the copyright of the solicited works.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：D923.41

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 張馨月;商標(biāo)使用權(quán)人的法律保護(hù)研究[D];西北大學(xué);2013年

本文編號(hào)：1573115