本文關鍵詞： 商品房 廣告 要約 要約邀請　出處：《西南政法大學》2012年碩士論文　論文類型：學位論文

【摘要】：商品房銷售市場運行是否有序關系到眾多人的切身利益，廣告作為商品房銷售的重要手段，其當前存在的虛假廣告等問題已經嚴重影響到商品房銷售市場的正常運行，，并導致開發(fā)商和購房者之間的矛盾愈來愈深。這一問題迫切需要通過法律的手段加以干預和解決。 本文試圖通過對商品房銷售廣告法律制度進行研究，盡可能地厘清商品房銷售廣告的性質，分析在現行法律框架下購房者遭遇虛假廣告時可以尋求的救濟方式。在此基礎上指出我國現階段商品房銷售廣告法律中存在的缺陷，并探求規(guī)范完善之出路。本文主要包括以下幾個部分： 第一部分，合同法視野中商品房銷售廣告的性質。商品房銷售廣告與一般的商業(yè)廣告無異，在法律性質上可作要約或要約邀請之區(qū)分。基于兩者法律效力的不同，如何認定商品房銷售廣告的性質成為確定開發(fā)商責任承擔與否的關鍵。雖然要約及要約邀請的法律概念較為明確，但在實務中的區(qū)分卻顯得頗為艱難。本部分結合實踐與理論，對商品房銷售廣告的性質做區(qū)分。 第二部分，《關于審理商品房買賣合同糾紛案件適用法律若干問題的解釋》第三條之評析。該解釋第三條首次在法律上規(guī)定未載入合同的廣告也可以成為合同內容，其實質上將商品房銷售領域某些具有要約邀請性質的廣告賦予了要約之拘束力，這對保護弱勢購房者，限制開發(fā)商的虛假廣告行為大有裨益。但廣告內容要被視為要約，不經載入合同而成為合同的組成部分，法律上對其多有限制，購房者的權利難于援引該條得到保護。 第三部分，商品房銷售廣告虛假時購房者的救濟途徑�，F階段，我國商品房銷售市場中充斥著大量虛假廣告，廣大消費者極為不滿，其與開發(fā)商之間的矛盾愈演愈烈�，F有法律框架下，理論上購房者可以尋求的救濟方式包括要求開發(fā)商承擔違約責任和締約過失責任。其中對開發(fā)商惡意違約構成欺詐是否可以要求懲罰性賠償，法律上存在爭議。筆者將就此闡述自己的立場。 第四部分，我國商品房銷售廣告法律之缺陷及其完善。我國商品房銷售廣告法律規(guī)制方面存在立法滯后、法律內容矛盾、民事責任落實困難、法律審查監(jiān)管缺位等諸多問題。解決這些問題，必須及時修改有關商品房銷售廣告的法律法規(guī)，完善民事救濟體系，同時相關的主管部門應加強法律監(jiān)管，規(guī)范商品房廣告行業(yè)的行為，以期更好地保障購房者的權益。
[Abstract]:Whether the operation of commercial housing sales market is orderly or not is related to the vital interests of many people. As an important means of commercial housing sales, the current problems such as false advertising have seriously affected the normal operation of commercial housing sales market. The contradiction between developers and buyers is becoming deeper and deeper. This problem urgently needs to be intervened and solved by means of law. This paper attempts to study the legal system of commercial housing sales advertising, as far as possible to clarify the nature of commercial housing sales advertising, This paper analyzes the remedies that buyers can seek when they encounter false advertisements under the current legal framework. On this basis, it points out the defects in the present law of commercial housing sales advertising in our country. This paper mainly includes the following parts:. The first part, the nature of the commercial house sales advertisement in the view of the contract law. The commercial house sale advertisement is no different from the general commercial advertisement. In the legal nature, it can make a distinction between the offer or the offer invitation, based on the difference of the legal effect between the two. How to determine the nature of commercial housing sales advertisement becomes the key to determine the developer's responsibility or not. Although the legal concepts of offer and offer invitation are clear, the distinction in practice is quite difficult. Commercial housing sales advertising to make a distinction between the nature. The second part, the interpretation of some issues of the applicable Law in the trial of disputes over the contract for the purchase and sale of commercial housing. Article 3 of this interpretation provides for the first time in law that advertisements not included in the contract may also become the contents of the contract. In essence, it gives the offer binding force to some advertisements in the field of commercial housing sale, which is helpful to protect the weak buyers and limit the false advertisement of the developer. But the content of the advertisement should be regarded as the offer. As part of the contract without being included in the contract, there are many legal restrictions on it, and it is difficult for buyers to invoke this clause to protect their rights. The third part, the remedies for buyers when commercial housing sales advertisements are false. At this stage, there are a large number of false advertisements in China's commercial housing sales market, and the vast number of consumers are extremely dissatisfied. The conflicts between them and the developers are becoming more and more serious. Under the existing legal framework, Theoretically, the remedies that buyers can seek include liability for breach of contract and default in contracting. Among them, whether a malicious breach of contract constitutes fraud of the developer can be subject to punitive damages. There is a legal dispute. The author will state his position on this. Part 4th, the defects and perfection of the commercial housing advertising law in our country. The legal regulation of the commercial housing sales advertisement in our country is lagging behind, the legal content is contradictory, the civil liability is difficult to carry out, To solve these problems, we must promptly revise the laws and regulations concerning commercial housing sales advertisements, perfect the civil relief system, and at the same time, the relevant competent departments should strengthen legal supervision and control. Regulate the behavior of commercial housing advertising industry, in order to better protect the rights and interests of property buyers.
【學位授予單位】：西南政法大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：D923.6

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