發(fā)布時(shí)間：2018-03-02 11:51

  本文選題：旅游安全　切入點(diǎn)：旅游目的地　出處：《中國海洋大學(xué)》2009年碩士論文　論文類型：學(xué)位論文

【摘要】： 隨著旅游業(yè)的迅速發(fā)展,旅游安全問題日益突顯。對旅游目的地來說,樹立起獨(dú)特、鮮明的形象尤其是旅游目的地安全形象是促進(jìn)本地旅游發(fā)展的關(guān)鍵。 有關(guān)旅游、犯罪及旅游犯罪的研究主要集中在對旅游與犯罪的關(guān)系、犯罪對旅游安全的影響上;對旅游安全的研究多集中在旅游者安全、旅游生產(chǎn)安全或具體景點(diǎn)景區(qū)安全管理方面,對旅游資源安全、旅游行業(yè)秩序安全重視不夠;有關(guān)旅游目的地形象的研究集中在旅游目的地形象的概念、組成因素、測評、作用等方面,少見對旅游目的地形象的分類特點(diǎn)進(jìn)行專門闡述,對旅游目的地形象的作用也只限于綜合性視角的探討。 全面認(rèn)識旅游安全的內(nèi)涵是深入展開旅游目的地旅游安全、旅游目的地安全形象及其營銷研究的前提。對旅游安全的界定應(yīng)結(jié)合旅游的本質(zhì)屬性和社會特點(diǎn)進(jìn)行。旅游活動作為一種較高層次的休閑形式和一種社會活動,同時(shí)還會受到社會環(huán)境的約束,它的健康發(fā)展也受社會矛盾的制約�；诼糜闻c社會之間的矛盾的分析,引入犯罪學(xué)視角探討旅游安全是有關(guān)旅游主體、客體、媒介安全的問題。 以旅游目的地為依托,從旅游目的地安全的構(gòu)成入手,結(jié)合旅游目的地形象分析,初步引入旅游目的地安全形象問題。 構(gòu)建旅游目的地安全形象評估指標(biāo)體系,運(yùn)用實(shí)證方法選取部分旅游發(fā)展達(dá)到一定規(guī)模的城市,對其旅游安全形象水平進(jìn)行評估,進(jìn)一步驗(yàn)證、闡述旅游目的地安全形象的內(nèi)涵。 結(jié)合旅游目的地安全形象的內(nèi)涵,圍繞塑造、傳播旅游安全形象展開旅游目的地安全形象的營銷研究。對旅游安全形象受損的目的地來說,應(yīng)全面分析安全形象受到影響的范圍及程度,采取適當(dāng)?shù)臓I銷策略修復(fù)旅游安全形象。 南非旅游業(yè)發(fā)達(dá),但在旅游安全形象上缺乏廣泛認(rèn)同。在對其旅游安全形象所受到的挑戰(zhàn)進(jìn)行分析后探討了旅游目的地修復(fù)旅游安全形象的營銷策略。
[Abstract]:With the rapid development of tourism, the problem of tourism security is becoming more and more prominent. For tourism destination, it is the key to promote the development of local tourism to set up a unique and distinct image, especially the image of tourism destination security. The research on tourism, crime and tourism crime mainly focuses on the relationship between tourism and crime, and on the impact of crime on tourism security. In the aspect of safety management of tourism production or specific scenic spots, insufficient attention has been paid to the safety of tourism resources and the order of tourism industry. The research on the image of tourism destination is focused on the concept, constituent factors and evaluation of tourism destination image. The function of tourism destination image is rarely discussed, and the function of tourism destination image is only discussed from a comprehensive perspective. To fully understand the connotation of tourism security is to develop the tourism security of tourism destination. The definition of tourism security should be combined with the nature of tourism and social characteristics. Tourism activities as a higher level of leisure and a kind of social activities, tourism, tourism, tourism, tourism, tourism, tourism, tourism, tourism, tourism, tourism, tourism, tourism, tourism, tourism, tourism, tourism, tourism, tourism, tourism and tourism, At the same time, it will be restricted by the social environment, and its healthy development will also be restricted by the social contradictions. Based on the analysis of the contradiction between tourism and society, this paper introduces the criminological perspective to discuss that tourism security is related to the subject and object of tourism. The question of media security. Based on the tourism destination, starting with the composition of the tourism destination security, combining with the tourism destination image analysis, the paper introduces the tourism destination security image problem. Construct the evaluation index system of tourism destination security image, select some cities with tourism development to a certain scale by using empirical method, evaluate the level of tourism security image, and further verify the level of tourism security image. This paper expounds the connotation of the security image of tourist destination. Combined with the connotation of tourism destination security image, the marketing research of tourism destination safety image is carried out around shaping and propagating tourism safety image. The scope and extent of the impact on the security image should be comprehensively analyzed, and appropriate marketing strategies should be adopted to restore the tourism safety image. The tourism industry of South Africa is developed, but the tourism security image is not widely recognized. After analyzing the challenges to the tourism security image, the paper discusses the marketing strategy of the tourism destination to restore the tourism security image.
【學(xué)位授予單位】：中國海洋大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：D917

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 白光振;陽朔地區(qū)打擊旅游犯罪的調(diào)研報(bào)告[D];廣西師范大學(xué);2013年

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本文編號：1556402