【摘要】：21世紀(jì),健康傳播的內(nèi)容和目的發(fā)生了質(zhì)的轉(zhuǎn)變,從單純傳播醫(yī)學(xué)相關(guān)知識(shí)向促進(jìn)行為健康轉(zhuǎn)變,對(duì)健康傳播方式提出了新的挑戰(zhàn)。隨著網(wǎng)絡(luò)媒體、手機(jī)媒體等網(wǎng)絡(luò)新媒體的出現(xiàn),則非常切合了這一轉(zhuǎn)變。互聯(lián)網(wǎng)等新媒體已經(jīng)在當(dāng)代青少年人群中深度普及。新媒體作為一種新的重要的健康傳播手段,正在改變著他們的生活方式及獲取健康信息的行為。健康傳播的核心是將健康信息和健康行為經(jīng)由傳播媒介傳達(dá),說(shuō)服人們改變不良生活方式和行為,進(jìn)而達(dá)到延緩或是減少生活方式病的發(fā)生率和降低疾病的死亡率。健康素養(yǎng)是指對(duì)健康信息的獲取能力、交流能力、理解能力等以及對(duì)待健康的態(tài)度。新媒體以其交流的便捷性和信息內(nèi)容的豐富性,即將成為越來(lái)越多青少年在健康信息獲取方面和人際交往方面的重要途徑,成為青少年生活中至關(guān)重要的組成部分。可見(jiàn)新媒體正以其獨(dú)特的健康傳播方式改變著當(dāng)今的健康傳播環(huán)境,并對(duì)當(dāng)今青少年的健康素養(yǎng)和健康生活方式產(chǎn)生了重要的影響。本次研究的主要內(nèi)容包括：在新媒體環(huán)境下,圍繞新媒體視角下青少年接受新媒體健康信息、健康素養(yǎng)及健康生活方式之間的關(guān)系這一中心問(wèn)題,從理論與實(shí)踐兩個(gè)層面展開研究。本研究主要以行為改變理論作為理論基礎(chǔ),結(jié)合中國(guó)公民健康素養(yǎng)調(diào)查問(wèn)卷和健康生活方式評(píng)價(jià)量表,設(shè)計(jì)本研究的實(shí)證問(wèn)卷。通過(guò)問(wèn)卷對(duì)全國(guó)青少年接受新媒體傳播健康信息及其自身的健康素養(yǎng)和健康生活方式的現(xiàn)狀進(jìn)行調(diào)查。利用結(jié)構(gòu)方程模型對(duì)調(diào)查所獲得的數(shù)據(jù)進(jìn)行處理與分析,探索青少年接受新媒體健康信息、健康素養(yǎng)和健康生活方式之間的影響關(guān)系及關(guān)系程度。充分借鑒國(guó)內(nèi)外相關(guān)領(lǐng)域的研究成果、成功經(jīng)驗(yàn)和做法,提出新媒體視角下提升青少年健康素養(yǎng)和改善健康生活方式的干預(yù)措施。繼而豐富青少年健康教育的理論與實(shí)踐研究。
[Abstract]:In the 21st century, the content and purpose of health communication have changed qualitatively, from simply spreading medical knowledge to promoting behavior health, which poses a new challenge to the mode of health communication. With the emergence of network media, mobile media and other network media, it is very suitable for this change. New media, such as the Internet, have become deeply popular among contemporary youth. As a new important means of health communication, new media is changing their lifestyle and their behavior of obtaining health information. The core of health transmission is to convey health information and health behaviors through the media, to persuade people to change their bad lifestyle and behavior, so as to delay or reduce the incidence of lifestyle diseases and reduce the death rate of diseases. Health literacy refers to the ability to acquire, communicate, understand, and treat health information. With the convenience of communication and the richness of information content, new media will become an important way for more and more teenagers to obtain health information and interpersonal communication, and become a vital part of teenagers' life. It can be seen that the new media is changing the current health communication environment with its unique health communication style, and has an important impact on the health literacy and healthy lifestyle of today's young people. The main contents of this study include: in the new media environment, around the new media perspective on the relationship between young people to accept new media health information, health literacy and healthy lifestyle, From the theory and practice two levels of research. Based on the behavioral change theory and the Chinese citizen health literacy questionnaire and the healthy lifestyle evaluation scale, the empirical questionnaire is designed in this study. The present situation of teenagers' health information and their own health literacy and healthy lifestyle were investigated by questionnaire. The structural equation model was used to process and analyze the data obtained from the investigation to explore the influence and degree of adolescents' acceptance of new media health information, health literacy and healthy lifestyle. Based on the domestic and foreign related research achievements, successful experiences and practices, this paper puts forward the intervention measures to improve adolescent health literacy and healthy lifestyle from the perspective of new media. Then enrich the theoretical and practical research of adolescent health education.
【學(xué)位授予單位】：南京中醫(yī)藥大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G206;R179

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 王飛加;;大學(xué)生健康生活方式養(yǎng)成教育的研究[J];北京體育大學(xué)學(xué)報(bào);2008年04期

2 邵明英;胡昌旭;;手機(jī)媒體對(duì)大學(xué)生價(jià)值觀的影響分析——基于全國(guó)12所高校的調(diào)研[J];思想理論教育導(dǎo)刊;2014年09期

3 張秀芳;;新農(nóng)村背景下農(nóng)民健康生活方式建設(shè)研究[J];吉林體育學(xué)院學(xué)報(bào);2009年05期

4 徐日泉;邱遠(yuǎn);;關(guān)于大學(xué)生健康素養(yǎng)的調(diào)查研究[J];教育理論與實(shí)踐;2011年15期

5 于浩;社會(huì)階層與健康生活方式關(guān)系研究的回顧與前瞻[J];南京社會(huì)科學(xué);2003年05期

6 譚旭紅;;當(dāng)新媒體藝術(shù)邂逅視覺(jué)傳達(dá)設(shè)計(jì)[J];文藝評(píng)論;2010年04期

7 施玲;陳逢吉;吳語(yǔ)兮;;以移動(dòng)網(wǎng)絡(luò)運(yùn)營(yíng)商為主導(dǎo)的手機(jī)媒體發(fā)展模式初探[J];現(xiàn)代傳播-中國(guó)傳媒大學(xué)學(xué)報(bào);2009年04期

8 林燕;劉兆煒;李志新;汪洋;曾敏;譚琪;張菊英;;四川省居民健康素養(yǎng)影響因素研究[J];現(xiàn)代預(yù)防醫(yī)學(xué);2011年09期

9 王冬;許宏;吳嫻波;;大學(xué)生健康生活方式評(píng)價(jià)量表的考評(píng)及修訂[J];中國(guó)學(xué)校衛(wèi)生;2011年07期

10 孔燕;沈菲飛;;健康素養(yǎng)內(nèi)涵探析[J];醫(yī)學(xué)與哲學(xué)(人文社會(huì)醫(yī)學(xué)版);2009年03期

相關(guān)碩士學(xué)位論文 前2條

1 王方群;新媒體在政府危機(jī)公關(guān)中的運(yùn)用研究[D];上海交通大學(xué);2007年

2 秦翔龍;新媒體視域下詐騙犯罪研究[D];安徽大學(xué);2014年

，

本文編號(hào)：2304130