1.1引言在旅游業(yè)的大環(huán)境下,以衛(wèi)生與健康為基礎(chǔ)的服務(wù)產(chǎn)品已成為迅速增長的國際服務(wù)業(yè)的重要組成部分。在過去,欠發(fā)達(dá)國家的患者經(jīng)常去發(fā)達(dá)國家追求先進(jìn)的醫(yī)療設(shè)施和有名望有技巧的醫(yī)生,但上世紀(jì)90年代初以來,趨勢(shì)開始扭轉(zhuǎn),越來越多的患者開始前往發(fā)展中國家來尋求醫(yī)療服務(wù),主要是因?yàn)檫@些發(fā)展中國家醫(yī)療基礎(chǔ)設(shè)施的改善和醫(yī)療費(fèi)用的低廉(Rogers,2008)。這一趨勢(shì)被稱為“醫(yī)療旅游”,人們?cè)谶@些發(fā)展中國家享受醫(yī)療服務(wù)的同時(shí)還能觀光旅行(Connell,2006)。其后,醫(yī)療旅游成為世界范圍內(nèi)醫(yī)療保健行業(yè)中的一個(gè)高需求的新興現(xiàn)象(Yu&Ko,2012)。在過去的三十年里,服務(wù)質(zhì)量一直是研究人員爭(zhēng)論的問題,為此,研究人員做了大量的關(guān)于服務(wù)質(zhì)量方面研究,這導(dǎo)致了醫(yī)療旅游領(lǐng)域研究的增加。過去的研究將服務(wù)質(zhì)量與顧客滿意度和購買意愿聯(lián)系起來(Zeithaml,Berry&Parasuraman,1996),一些研究人員認(rèn)為,病人對(duì)服務(wù)質(zhì)量的感知是醫(yī)療保健機(jī)構(gòu)成功與否的關(guān)鍵因素,因?yàn)楹玫尼t(yī)療服務(wù)質(zhì)量能夠提高病人滿意度和提升醫(yī)院盈利能力。然而,在不同的服務(wù)行業(yè)卻沒有得出一致的結(jié)論。因此,本研究的...

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【學(xué)位級(jí)別】：碩士

【文章目錄】：
Main innovations of the dissertations
Acknowledgement & Thanking note
ABSTRACT
摘要
Chapter One Introduction
    1.1 Background of the Study
    1.2 Overview of the Medical Tourism Industry
    1.3 Problem Statement
    1.4 Objectives of the Study
    1.5 Research Questions
    1.6 Significance of the Study
    1.7 Definition of Terms
    1.8 Delimitations of the study
    1.9 Chapter Organization
Chapter Two Literature Review
    2.1 Introduction
    2.2 Definition of Service
    2.3 Service Quality
    2.4 Perception of Service Quality
    2.5 Measurement of Service Quality
    2.6 The Service Quality Model (SERVQUAL)
    2.7 Other Service Quality Models
    2.8 Previous studies related to service quality
    2.9 Customer Expectations
    2.10 Customer Satisfaction
    2.11 The Relationship between Service quality and Customer Satisfaction
    2.12 Medical Tourism
    2.13 Definitions of Medical Tourism
    2.14 Implications of medical tourism
    2.15 Summary
Chapter Three Research Methodology
    3.1 Introduction
    3.2 Formulation of Conceptual Model and Hypotheses Development
    3.3 Operationalization of Concepts and Variables
    3.4 Survey methodology
    3.5 Research Design
    3.6 Validation of Measurement
    3.7 Data Analysis
    3.8 Summary
Chapter Four Date Presentation and Analysis
    4.1 Introduction
    4.2 Overview of Data Analysis
    4.3 Data Analysis
    4.4 Hypotheses Testing
    4.5 Summary
Chapter Five Conclusions and Recommendations
    5.1 Introduction
    5.2 Research Objectives
    5.3 Discussion
    5.4 Conclusion
    5.5 Managerial Implications of the Research
    5.6 Academic Contribution of the Research
    5.7 Generalizability of the Research
    5.8 Limitations of the Study
    5.9 Avenues for Future Research
    5.10 Summary
LIST OF REFERENCES
Appendix One Questionnaire
Appendix Two SPSS Output



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