發(fā)布時間：2021-10-22 09:47

　　Social media is quite popular and everybody use it especially in digital work.For oversea students,they also use some local social media and I will focus on Thai students that come to China and would like to use local social media.It is certain that the usage of social media facilitates intercultural exchange as well as improving ones understanding of China.This thesis aims to foray into two issues:（1）The usage behavior of WeChat（China’s most popular social media platform）by Thai students in Chi... 

【文章來源】：山東大學(xué)山東省 211工程院校 985工程院校 教育部直屬院校

【文章頁數(shù)】：109 頁

【學(xué)位級別】：碩士

【文章目錄】：
ABSTRACT
CHAPTER 1: INTRODUCTION
    1.1 Statement of research
        1.1.1 Research background
        1.1.2 Research topic-issues
    1.2 literature reviews
        1.2.1 Social media usage behavior
        1.2.2 Social media and Intercultural communication
    1.3 Objective of thesis
    1.4 Research questions
    1.5 Research methods
    1.6 Thesis structures
    1.7 Significance of the research
CHAPTER 2: CONCEPTS, THEORIES AND METHODOLOGY
    2.1 Idea of Mobile social media
    2.2 The Technology Acceptance
        2.2.1 Definition and Meaning of Technology Acceptance
        2.2.2 The Technology Acceptance Process
        2.2.3 The Factors affecting Technology Acceptance
        2.2.4 Technology Acceptance Model: TAM
    2.3 Theory of Learning from Media
    2.4 Meaning of WeChat application
        2.4.1 WeChat Messaging
        2.4.2 WeChat Moment
        2.4.3 WeChat Public official account
        2.4.4 WeChat Pay (Payment Service)
    2.5. Idea in usefulness of WeChat application
        2.5.1 WeChat application make students to increase their knowledge of education
        2.5.2 Data transmission of WeChat application
        2.5.3 WeChat application has truly reflected the psychological phenomenon
        2.5.4 The facilitation of students' daily life
    2.6 Research Methodology
        2.6.1 Participant, samplings and location of research
        2.6.2 Instrumentation
        2.6.3 Data collection
        2.6.4 Data analysis
    2.7 Definitions
CHAPTER 3: QUANTITATIVE RESULTS
    3.1 General Information of participants
    3.2 WeChat application usage behaviors
    3.3 Opinion in WeChat application usage
CHAPTER 4: DATA ANALYSIS AND IN-DEPTH INTERVIEW
    4.1 The data analysis of WeChat usage behaviors among Thai students in China
        4.1.1 Characteristics of using WeChat
        4.1.2 WeChat application creates social network
        4.1.3 Initiating a relationship with a social of Chinese native speaker
        4.1.4 Integrating WeChat to real world practice
    4.2 The data analysis of opinion in the use of WeChat application
        4.2.1 Usefulness
        4.2.2 Social network
        4.2.3 Adoption of WeChat application
CHAPTER 5: CONCLUSIONS AND SUGGESTIONS
    5.1 Research conclusions
        5.1.1 WeChat application usage behavior of Thai students in China
        5.1.2 The use of WeChat can enhance their intercultural competenceto understand China
    5.2 Implications
        5.2.1 Suggestions for using the research result to develop WeChat Application
        5.2.2 Limitations
        5.2.3 Directions for future research
APPENDIX
    -Questionnaires on WeChat application usage behavior of Thai students in China
    -In-depth interview questions about perspective on WeChat application
    -Interviewee Lists
REFERENCE LISTS
ACKNOWLEDGEMENT
學(xué)位論文評閱及答辯情況表



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