【摘要】：正在媒體競爭進(jìn)入新的發(fā)展階段的今天,浙報(bào)公司始終堅(jiān)持以思想創(chuàng)意引領(lǐng)黨報(bào)經(jīng)營,以策劃創(chuàng)新開拓黨報(bào)市場,為打造富有競爭力的創(chuàng)意型媒體開展實(shí)踐。在公司內(nèi)部,積極倡導(dǎo)全員策劃,告別"打一槍、換一炮"的傳統(tǒng)模式,走向以策劃引領(lǐng)的項(xiàng)目思維。移動互聯(lián)網(wǎng)時(shí)代,傳統(tǒng)媒體如何構(gòu)建自身的競爭優(yōu)勢?如何樹立自身的核心價(jià)值?如何完成從傳播領(lǐng)域生產(chǎn)者到社會生態(tài)共建者的深
[Abstract]:Today, the media competition has entered a new stage of development, and the company always insists on leading the party newspaper operation with the ideas and ideas, to plan and innovate the party newspaper market, and to carry out the practice for creating the competitive creative media. In the interior of the company, actively advocate the overall planning, farewell to the traditional mode of the "One shot, one shot.", and go to the project thinking led by the planning. How does the traditional media build its own competitive advantage in the mobile internet age? How to set up its own core value? How to complete the depth of producer-to-social co-construction from the field of communication
【作者單位】： 浙江日報(bào)新聞發(fā)展有限公司;
【分類號】：G216.3

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