Y公司有線網(wǎng)絡業(yè)務競爭力提升策略研究
發(fā)布時間：2019-04-26 23:38
【摘要】：Y公司是一家有線電視網(wǎng)絡運營商,以其專有的網(wǎng)絡平臺和安全可靠的運行體系,專注于多媒體業(yè)務的推廣和應用,為廣播電視、政務信息、城市信息化建設、家庭信息化設施提供網(wǎng)絡應用和運行服務保障。隨著國家“三網(wǎng)融合”政策的深入推進,有線網(wǎng)絡開始從壟斷走向市場,從單一基礎業(yè)務增加到數(shù)據(jù)業(yè)務,并快速邁進運營商級別的全業(yè)務發(fā)展階段,由此,也給Y公司帶來新的課題和挑戰(zhàn),其有線網(wǎng)絡業(yè)務面臨本區(qū)域同質(zhì)化激烈競爭與重新定位的雙重考驗。本文依據(jù)競爭力、核心競爭力概念,綜合運用競爭優(yōu)勢理論、競爭戰(zhàn)略理論等相關理論,采用PESTEL、五力作用模型,對如何提升Y公司有線網(wǎng)絡業(yè)務競爭力進行了深入分析與研究。論文在分析Y公司有線網(wǎng)絡業(yè)務競爭現(xiàn)狀基礎之上,首先分析Y公司有線網(wǎng)絡業(yè)務的宏觀環(huán)境,運用波特五力模型研究產(chǎn)業(yè)環(huán)境,剖析Y公司有線網(wǎng)絡業(yè)務的內(nèi)部環(huán)境。其次,從資源、制度機制、能力狀態(tài)三個方面出發(fā),分別選擇品牌度、市場地位;戰(zhàn)略規(guī)劃、業(yè)務管理機制、資源整合調(diào)配機制;業(yè)務拓展能力、標準化服務能力、技術領先能力共八個維度,探析了Y公司有線網(wǎng)絡業(yè)務競爭力,并分析總結出Y公司有線網(wǎng)絡業(yè)務競爭力的優(yōu)勢和經(jīng)驗。最后,在上述理論分析與實際研究基礎上,提出了從制定戰(zhàn)略規(guī)劃、完善業(yè)務管理制度、加強資源整合與調(diào)配、提高業(yè)務拓展能力、全面提升整體服務能力、改善基礎網(wǎng)絡技術性能六個方面來提升Y公司有線網(wǎng)絡業(yè)務競爭力的策略。
[Abstract]:Company Y is a cable TV network operator, with its proprietary network platform and safe and reliable operation system, focusing on the promotion and application of multimedia services, for radio and television, government information, urban information construction, Home information facilities provide network applications and operational services. With the in-depth promotion of the national "triple play convergence" policy, cable networks began to move from monopoly to market, from a single basic business to data services, and rapidly entered the stage of full-service development at the operator level, thus, It also brings new problems and challenges to Y Company. Its wired network business faces the double test of intense competition and repositioning in the region. According to the concept of competitiveness and core competence, this paper applies the theory of competitive advantage and the theory of competitive strategy, and adopts the PESTEL, five-force model. This paper analyzes and studies how to improve the competitiveness of Y Company's wired network business. On the basis of analyzing the status quo of Y Company's wired network business competition, this paper firstly analyzes the macro environment of Y Company's wired network business, studies the industrial environment by using Porter five force model, and analyzes the internal environment of Y Company's wired network business. Secondly, choose brand degree, market position, strategic planning, business management mechanism, resource integration and allocation mechanism from three aspects: resources, institutional mechanism and capability status. There are eight dimensions of business development ability, standardization service ability and technology leading ability. This paper probes into the competitive power of Y company's wired network business, and summarizes the advantages and experiences of Y company's wired network business competitiveness. Finally, on the basis of the above theoretical analysis and practical research, this paper puts forward that from the strategic planning, improving the business management system, strengthening the integration and allocation of resources, improving the ability of business development, and comprehensively enhancing the overall service capability, Improve the basic network technology performance six aspects to enhance the Y company wired network business competitiveness strategy.
【學位授予單位】：揚州大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G229.2-F
，
本文編號：2466492
[Abstract]:Company Y is a cable TV network operator, with its proprietary network platform and safe and reliable operation system, focusing on the promotion and application of multimedia services, for radio and television, government information, urban information construction, Home information facilities provide network applications and operational services. With the in-depth promotion of the national "triple play convergence" policy, cable networks began to move from monopoly to market, from a single basic business to data services, and rapidly entered the stage of full-service development at the operator level, thus, It also brings new problems and challenges to Y Company. Its wired network business faces the double test of intense competition and repositioning in the region. According to the concept of competitiveness and core competence, this paper applies the theory of competitive advantage and the theory of competitive strategy, and adopts the PESTEL, five-force model. This paper analyzes and studies how to improve the competitiveness of Y Company's wired network business. On the basis of analyzing the status quo of Y Company's wired network business competition, this paper firstly analyzes the macro environment of Y Company's wired network business, studies the industrial environment by using Porter five force model, and analyzes the internal environment of Y Company's wired network business. Secondly, choose brand degree, market position, strategic planning, business management mechanism, resource integration and allocation mechanism from three aspects: resources, institutional mechanism and capability status. There are eight dimensions of business development ability, standardization service ability and technology leading ability. This paper probes into the competitive power of Y company's wired network business, and summarizes the advantages and experiences of Y company's wired network business competitiveness. Finally, on the basis of the above theoretical analysis and practical research, this paper puts forward that from the strategic planning, improving the business management system, strengthening the integration and allocation of resources, improving the ability of business development, and comprehensively enhancing the overall service capability, Improve the basic network technology performance six aspects to enhance the Y company wired network business competitiveness strategy.
【學位授予單位】：揚州大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G229.2-F
，
本文編號：2466492
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