【摘要】：互聯(lián)網(wǎng)邏輯下圍繞信息節(jié)點的建構(gòu)路徑帶有"社會嵌入"的特征,本文基于對梨視頻"拍客"的觀察發(fā)現(xiàn):首先,從網(wǎng)絡(luò)的節(jié)點分布到個體在網(wǎng)絡(luò)中的位置演變,媒介組織與嵌入生產(chǎn)鏈中的社會個體相互牽連,演變成共生群落;其次,行為主體在具體情境下的互動交往與資源競爭有助于新媒體平臺強化關(guān)系嵌入性,突破原有的資源壟斷,構(gòu)建新的信息通路;最后,網(wǎng)絡(luò)重構(gòu)體現(xiàn)出多元化場景的嵌入,而持續(xù)性嵌入及組織運作可能促使網(wǎng)絡(luò)實踐形成新的壟斷力量。
[Abstract]:Under Internet logic, the construction path around information nodes has the characteristic of "social embedding". Based on the observation of "photo maker" in pear video, this paper finds that: first, from the nodes of the network to the evolution of the individual's position in the network, The media organization and the social individual embedded in the production chain intertwined with each other and evolved into symbiotic community; Secondly, the interactive communication and resource competition of the behavior subject in the concrete situation can help the new media platform to strengthen the embeddedness of the relationship, break through the original monopoly of resources, and construct a new information channel. Finally, network reconfiguration reflects the embedding of multiple scenarios, while persistent embedding and organizational operation may promote the formation of a new monopoly power in network practice.
【作者單位】： 武漢大學新聞與傳播學院;安徽大學新聞傳播學院;
【基金】：安徽省高校人文社會科學重點研究基地(安徽大學輿情與區(qū)域形象研究中心)招標課題,批準號:SK2015A020
【分類號】：G206
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本文編號：2386574