穿新鞋走老路:數(shù)字時代傳統(tǒng)媒體的“創(chuàng)新”為何會失敗
發(fā)布時間:2018-12-07 10:44
【摘要】:正如果從上個世紀九十年代中期算起,媒體融合這鍋飯已經熱炒了二十多年。各種高大上的炊具用了不少,各種誘人菜譜也嘗試了N多個,包括跨平臺出版、全媒體呈現(xiàn)、眾籌新聞、中央廚房、大數(shù)據等等,但到目前為止,仍然沒有找到一個可行有效的盈利模式,結果是賠本連吆喝都沒賺到.連原有的資本和人才也幾乎
[Abstract]:Since the mid-1990s, the media has been frying this pot for more than 20 years. A variety of tall cooking utensils have been used, and various attractive recipes have tried more than N, including cross-platform publishing, all-media presentations, crowdfunding news, central kitchens, big data, etc., but so far, Still have not found a feasible and effective profit model, the result is that the loss does not even make a cry. Even the original capital and talent
【作者單位】: 浙江大學寧波理工學院;美國圣克勞德州立大學;
【分類號】:G206
本文編號:2367077
[Abstract]:Since the mid-1990s, the media has been frying this pot for more than 20 years. A variety of tall cooking utensils have been used, and various attractive recipes have tried more than N, including cross-platform publishing, all-media presentations, crowdfunding news, central kitchens, big data, etc., but so far, Still have not found a feasible and effective profit model, the result is that the loss does not even make a cry. Even the original capital and talent
【作者單位】: 浙江大學寧波理工學院;美國圣克勞德州立大學;
【分類號】:G206
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