【摘要】：在世界上的任何國(guó)家,主流媒體都是主流價(jià)值觀的支柱,這是社會(huì)的共識(shí)。自2002年開(kāi)始,中央電視臺(tái)舉辦一年一度的《感動(dòng)中國(guó)》年度人物評(píng)選活動(dòng)。經(jīng)過(guò)十四年的堅(jiān)持和發(fā)展及其品牌的傳播,《感動(dòng)中國(guó)》已經(jīng)成為中國(guó)電視乃至中國(guó)媒體的一個(gè)標(biāo)志性的欄目。十四年來(lái),一個(gè)個(gè)典型人物身上所傳達(dá)出來(lái)的中華民族傳統(tǒng)的道德觀和價(jià)值觀,體現(xiàn)了當(dāng)代中國(guó)人高尚的情操和精神面貌,《感動(dòng)中國(guó)》也因此被譽(yù)為"當(dāng)代中國(guó)人的精神史詩(shī)"。它不僅成為電視媒體弘揚(yáng)社會(huì)主義核心價(jià)值觀的一種創(chuàng)新和嘗試,也成為主流媒體傳播社會(huì)主義核心價(jià)值觀的一個(gè)重要舞臺(tái)。《感動(dòng)中國(guó)》對(duì)于人物和價(jià)值觀的選擇顯然有著自身的標(biāo)準(zhǔn)和框架,這種標(biāo)準(zhǔn)和框架不僅其實(shí)是當(dāng)代中國(guó)社會(huì)主導(dǎo)價(jià)值觀的一種反映,也是出于社會(huì)中的媒體人和媒體體制價(jià)值的反映。對(duì)于這樣一個(gè)節(jié)目的多角度分析和透視,無(wú)論是對(duì)于社會(huì)共識(shí)(價(jià)值觀塑造)的傳播和建構(gòu),還是對(duì)于媒體自身的價(jià)值變化研究都有借鑒意義。在《感動(dòng)中國(guó)》對(duì)于社會(huì)主義核心價(jià)值觀的建構(gòu)和呈現(xiàn)中,每個(gè)獲獎(jiǎng)人物得事跡都是價(jià)值觀承載的體現(xiàn),而每個(gè)人物身上所承載的價(jià)值觀又與他們個(gè)人的職業(yè)和社會(huì)階層緊密相關(guān)。將這些個(gè)人身上所承載的價(jià)值觀與社會(huì)主義核心價(jià)值觀相比較,就會(huì)發(fā)現(xiàn)他們每個(gè)感動(dòng)人物都是個(gè)人、國(guó)家、社會(huì)層面核心價(jià)值觀的具體體現(xiàn)。在《感動(dòng)中國(guó)》頒獎(jiǎng)辭中,頒獎(jiǎng)辭對(duì)于每個(gè)獲獎(jiǎng)人的評(píng)價(jià)和描述基本上就是與他們個(gè)人的階層和社會(huì)身份、職業(yè)有著密切的關(guān)系。即使是那些體現(xiàn)著相同價(jià)值觀的人物,由于他們社會(huì)身份地位的不同,對(duì)于他們的頒獎(jiǎng)辭也有不同。價(jià)值觀建構(gòu)的最終目的是為了形成價(jià)值認(rèn)同,但《感動(dòng)中國(guó)》在建構(gòu)社會(huì)主義核心價(jià)值觀中取得一定效果的同時(shí),也遭遇了很多挑戰(zhàn)。這些挑戰(zhàn)不僅有節(jié)目自身的問(wèn)題,也有社會(huì)環(huán)境變化的原因。只有突破模式化的人物評(píng)選,讓真實(shí)成為節(jié)目評(píng)選人物的最重要標(biāo)準(zhǔn),才能感動(dòng)受眾,感動(dòng)中國(guó)。
[Abstract]:In any country in the world, mainstream media is the mainstay of mainstream values, which is the consensus of society. Since 2002, CCTV has held the annual event "moving China" person of the year. After 14 years of persistence and development and the spread of its brand, moving China has become an iconic program for Chinese TV and even Chinese media. Over the past 14 years, the traditional moral values and values of the Chinese nation, which have been conveyed by one of the typical figures, have embodied the noble sentiment and spiritual outlook of the contemporary Chinese people. Moved China is therefore known as the "spiritual epic of contemporary Chinese." It has not only become an innovation and an attempt by television media to carry forward the core values of socialism, It has also become an important stage for mainstream media to disseminate socialist core values. "moving China" obviously has its own standards and framework for the choice of characters and values. This kind of standard and frame is not only a reflection of the dominant values of contemporary Chinese society, but also a reflection of the values of media people and media system in the society. For the multi-angle analysis and perspective of such a program, whether it is the spread and construction of social consensus (value shaping) or the study of the value change of the media itself, it has reference significance. In "moving China" for the construction and presentation of socialist core values, the deeds of each award-winning figure are the embodiment of the bearing of values. The values carried by each character are closely related to their profession and social class. By comparing the values carried by these individuals with the socialist core values, we can find that each moving person is a concrete embodiment of the core values of individuals, countries and societies. In the speech of "moving China", the evaluation and description of each laureate is basically related to their personal class and social status and occupation. Even those who share the same values have different awards speeches because of their social status. The ultimate purpose of value construction is to form value identity, but "moving China" has achieved certain results in constructing socialist core values, but it has also encountered many challenges. These challenges include not only the problems of the program itself, but also the causes of the changes in the social environment. Only by breaking through the stereotype of character selection and making reality the most important standard of the program can we move the audience and move China.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：G222

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