【摘要】：媒介具有建構(gòu)社會(huì)性別特征的作用。過去,受眾是媒介建構(gòu)的對(duì)象,如今,受眾不再是被動(dòng)的建構(gòu)者,而是積極主動(dòng)地利用媒介建構(gòu)自己的性別形象。本文以新浪微博為考察"田野",對(duì)"新浪微博風(fēng)云影響力榜"和"新浪風(fēng)云人氣榜"中65位學(xué)者所寫的微博進(jìn)行文本分析。研究發(fā)現(xiàn),學(xué)者們的自我表露呈現(xiàn)出明顯的性別差異特征,他們主要通過外在的不同自我表露方式和內(nèi)在的不同話語策略來建構(gòu)他們的性別形象�，F(xiàn)實(shí)生活中的性別刻板印象并沒得到改觀,與過去不同的是,微博中的學(xué)者是在主動(dòng)建構(gòu)自己的性別形象,而不是被建構(gòu)。
[Abstract]:Media has the function of constructing gender characteristics. In the past, the audience was the object of media construction. Now, the audience is no longer a passive constructor, but actively uses the media to construct their own gender image. Taking Sina Weibo as an example, this paper makes a textual analysis of Weibo, which is written by 65 scholars in the list of influence of Sina Weibo and the popular list of Sina. It is found that the self-disclosure of scholars shows obvious gender differences and they construct their gender images mainly through different external ways of self-disclosure and internal different discourse strategies. The gender stereotype in real life has not been changed, unlike in the past, the scholars in Weibo are taking the initiative to construct their own gender image, not to be constructed.
【作者單位】： 東華大學(xué)傳播系;
【基金】：國家社會(huì)科學(xué)項(xiàng)目“微博主的社會(huì)認(rèn)同建構(gòu)研究”(12CXW045) 中央高校重點(diǎn)計(jì)劃項(xiàng)目“微博傳播與學(xué)者的社會(huì)認(rèn)同建構(gòu)研究”(13D111014)
【分類號(hào)】：G206.2
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本文編號(hào)：2313133