【摘要】：伴隨著科學(xué)技術(shù)的迅猛發(fā)展,以及整個(gè)社會(huì)日益智能化和科學(xué)化,科學(xué)傳播為人類(lèi)建構(gòu)了一個(gè)科學(xué)技術(shù)的信息環(huán)境,處于該環(huán)境下的個(gè)體的生產(chǎn)生活每時(shí)每刻都受其影響。同時(shí),Web2.0時(shí)代所提倡用戶(hù)分享、信息聚合的互聯(lián)網(wǎng)生態(tài),為各類(lèi)熱點(diǎn)事件的發(fā)生發(fā)展提供了生態(tài)化的土壤。通過(guò)對(duì)2016年中諸多網(wǎng)絡(luò)熱點(diǎn)事件仔細(xì)分析可以總結(jié)得出,這些網(wǎng)絡(luò)熱點(diǎn)事件中很多都明示或暗示著科學(xué)知識(shí)或常識(shí),如果能夠通過(guò)深入研究網(wǎng)絡(luò)熱點(diǎn)事件科學(xué)傳播的要素、過(guò)程與問(wèn)題,形成對(duì)熱點(diǎn)事件科學(xué)傳播的科學(xué)認(rèn)識(shí),并進(jìn)行正確的引導(dǎo),不僅能夠有效地破解該類(lèi)事件盲目傳播所造成的困局,還能夠起到答疑解惑、提升全民科學(xué)素養(yǎng)的作用。本文以2016年度各類(lèi)網(wǎng)絡(luò)熱點(diǎn)事件中的科學(xué)事件為例,通過(guò)對(duì)微博平臺(tái)上科學(xué)傳播相關(guān)數(shù)據(jù)的統(tǒng)計(jì)與梳理,并結(jié)合典型案例進(jìn)行個(gè)案分析,試從傳播學(xué)與科學(xué)傳播理論角度,對(duì)網(wǎng)絡(luò)熱點(diǎn)事件科學(xué)傳播的形態(tài)和要素進(jìn)行分析。在Web2.0時(shí)代,相較于傳統(tǒng)媒體單一鏈?zhǔn)降目破招螒B(tài),當(dāng)下微博生態(tài)內(nèi)的科學(xué)傳播呈現(xiàn)出完全不同的傳播特點(diǎn)具體表現(xiàn)為去中心化的傳播主體,多元化的傳播內(nèi)容,自主化的傳播客體和廣泛化的傳播效果。通過(guò)對(duì)以上事件及要素的梳理分析,本研究認(rèn)為當(dāng)下的科學(xué)傳播仍然存在許多缺陷與不足,如科學(xué)傳播與熱點(diǎn)事件聯(lián)系模糊,科學(xué)傳播主體忽視科學(xué)精神、缺乏人文關(guān)懷,科學(xué)傳播真實(shí)信息與謠言、偽科學(xué)并存的情況。根據(jù)微博平臺(tái)中科學(xué)傳播存在的以上問(wèn)題,本研究將在最后一章特提出可行性建議。
[Abstract]:With the rapid development of science and technology, as well as the whole society increasingly intelligent and scientific, science communication has constructed an information environment of science and technology for human beings, and the production and life of individuals in this environment are affected by it all the time. At the same time, the Internet ecology of user sharing and information aggregation advocated in the era of Web 2.0 provides an ecological soil for the occurrence and development of all kinds of hot events. Through a careful analysis of many network hot events in 2016, we can conclude that many of these network hot events express or imply scientific knowledge or common sense. If we can study the elements of scientific communication of network hot events in depth, The process and problems, forming a scientific understanding of the scientific communication of hot events and carrying out correct guidance, can not only effectively solve the difficulties caused by the blind communication of this kind of events, but also play a role in answering questions and solving questions. The role of raising the scientific literacy of the whole people. This paper takes the scientific events in all kinds of network hot events in 2016 as an example, through statistics and combing the related data of science communication on Weibo platform, and carries on the case analysis in combination with the typical case, tries from the communication science and the science communication theory angle, This paper analyzes the forms and elements of scientific communication of network hot events. In the era of Web2.0, compared with the traditional media with a single chain form of science popularization, the current scientific communication in Weibo ecology presents completely different characteristics of communication, which are characterized by decentralized communication subject and diversified communication content. Autonomous communication object and wide spread effect. Through combing and analyzing the above events and elements, this study thinks that there are still many defects and deficiencies in the current science communication, such as the vague connection between science communication and hot events, the scientific communication subject neglecting the scientific spirit, and the lack of humanistic care. Scientific dissemination of true information and rumors, pseudoscience co-exist. According to the above problems of science communication in Weibo platform, this study will put forward some feasible suggestions in the last chapter.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：G206

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