【摘要】：正中國的傳統(tǒng)媒體如果在維持品牌優(yōu)勢的付費(fèi)墻之外,能與社交網(wǎng)絡(luò)所營造的平臺(tái)型媒體有機(jī)結(jié)合,其勢能必將可觀。伴隨著數(shù)字浪潮的到來,以網(wǎng)絡(luò)為代表的新媒體對(duì)社會(huì)生產(chǎn)、生活方式的改變和重塑已經(jīng)成了不爭的事實(shí)。一度主導(dǎo)人們閱讀習(xí)慣和認(rèn)知習(xí)慣的傳統(tǒng)大眾媒體日漸式微。本文探究在平臺(tái)型媒體蓬勃發(fā)展的今天,傳統(tǒng)媒體付費(fèi)墻制度與平臺(tái)參與有機(jī)結(jié)合這一盈利模式的可行性。
[Abstract]:If the traditional media in China can combine with the platform media created by social network outside the paying wall of maintaining the brand advantage, its potential energy will be considerable. With the arrival of the digital wave, it has become an indisputable fact that the new media, represented by the network, have changed and reshaped the social production and lifestyle. The traditional mass media, which once dominated people's reading and cognitive habits, are declining. This paper explores the feasibility of the traditional media pay-wall system and the platform participation organically combining the profit model with the booming development of platform media today.
【作者單位】： 北京外國語大學(xué)國際新聞與傳播學(xué)院;
【基金】：北京外國語大學(xué)基本科研業(yè)務(wù)費(fèi)青年學(xué)術(shù)創(chuàng)新團(tuán)隊(duì)支持計(jì)劃資助項(xiàng)目“社會(huì)化媒體環(huán)境下的國際傳播策略與效果研究”(批準(zhǔn)號(hào):2017JT001)階段性成果
【分類號(hào)】：G206-F

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