本文選題：高校新媒體 + 引爆點(diǎn)��； 參考：《西南交通大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版)》2017年04期

【摘要】：2017年2月,各大高校新媒體陸續(xù)推出了歌曲《成都》改編版并成為一種風(fēng)潮,當(dāng)月的高校微信熱文排行榜前四名也被《成都》改編版本所占據(jù)。用引爆點(diǎn)理論的個(gè)別人物法則、附著力法則和環(huán)境威力法則來分析這些改編版本的話題策劃、話題內(nèi)容和話題傳播,可為辦好、辦活高校新媒體以及更好地傳遞學(xué)校形象提出建議:在話題策劃上提升運(yùn)營者的傳播力,在話題內(nèi)容上增加信息的附著力,在發(fā)布傳播上提高對周圍環(huán)境的敏感度。
[Abstract]:In February 2017, new media in Colleges and universities launched the song "Chengdu > adaptation edition" and became a kind of trend. The top four of the WeChat hot text rankings in the same month were also occupied by the adaptation version of the "Chengdu >". The topic planning of these versions was analyzed with the principle of individual characters of the detonating point theory, the adhesion law and the environmental power law. The dissemination of content and topic can provide suggestions for running the new media and better transmitting the image of the school: enhance the communication power of the operators in the topic planning, increase the adhesion of information on the topic, and improve the sensitivity of the environment to the dissemination and dissemination.

【作者單位】： 西南交通大學(xué)黨委宣傳部;
【分類號】：G206

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本文編號：1777457