發(fā)布時(shí)間：2018-03-16 00:30

  本文選題：微信　切入點(diǎn)：信息生態(tài)　出處：《河北大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：微信因其操作簡(jiǎn)單、交流便捷、功能豐富等特點(diǎn),在社交通訊、生活服務(wù)、內(nèi)容分享等領(lǐng)域獲得了用戶的認(rèn)可,是人們最常使用的即時(shí)通信工具。隨著微信用戶數(shù)量的持續(xù)增長(zhǎng),微信信息共享中的信息過(guò)剩、信息污染、信息不對(duì)稱等信息生態(tài)化問(wèn)題也日益凸顯,如何利用微信提供更符合用戶需求的信息,如何構(gòu)建更好的微信信息環(huán)境以促進(jìn)微信信息共享實(shí)現(xiàn),如何利用和挖掘微信用戶的主觀態(tài)度以提升信息共享效果等均是亟需探討的問(wèn)題。信息生態(tài)理論強(qiáng)調(diào)信息、信息環(huán)境、信息技術(shù)以及信息人四者之間的協(xié)調(diào)發(fā)展,這為微信信息共享研究提供了新的理論視角。因此,本文從信息生態(tài)視角出發(fā),以微信為研究切入點(diǎn),探究微信用戶信息共享行為影響因素。本文在對(duì)國(guó)內(nèi)外有關(guān)微信、信息共享行為、信息生態(tài)研究現(xiàn)狀進(jìn)行總結(jié)的基礎(chǔ)上,首先,基于信息生態(tài)理論對(duì)微信信息共享中的信息生態(tài)系統(tǒng)進(jìn)行分析;其次,結(jié)合信息共享行為相關(guān)理論及已有文獻(xiàn)梳理可能影響微信用戶信息共享行為的因素,并通過(guò)半結(jié)構(gòu)化訪談法對(duì)影響因素進(jìn)一步補(bǔ)充和完善;最后,構(gòu)建微信用戶信息共享行為影響因素模型并提出研究假設(shè),采用問(wèn)卷調(diào)查法進(jìn)行數(shù)據(jù)收集,通過(guò)驗(yàn)證性因子分析檢驗(yàn)數(shù)據(jù)的信度和效度,利用結(jié)構(gòu)方程模型對(duì)影響因素模型及假設(shè)進(jìn)行驗(yàn)證,以探討微信用戶信息共享行為影響因素間的影響關(guān)系。本文以406份有效調(diào)查問(wèn)卷為樣本進(jìn)行實(shí)證分析,結(jié)果顯示微信信息、微信信息環(huán)境、微信信息技術(shù)對(duì)微信用戶的信息共享意圖具有正向影響作用;微信用戶的信息共享意圖對(duì)信息共享行為具有正向影響作用;微信用戶的學(xué)歷在微信信息、微信信息環(huán)境、微信信息技術(shù)對(duì)微信用戶的信息共享意圖影響關(guān)系中具有調(diào)節(jié)作用。最后,對(duì)微信用戶信息共享行為影響因素進(jìn)行討論分析,其中,微信信息環(huán)境因素對(duì)微信用戶信息共享行為的影響作用最大,微信信息因素次之,微信信息技術(shù)因素最小。在此基礎(chǔ)上,從微信信息、微信信息環(huán)境、微信信息技術(shù)、微信用戶角度,提出微信信息共享相關(guān)建議,以促進(jìn)微信信息共享中信息生態(tài)因子的和諧發(fā)展和信息生態(tài)系統(tǒng)的動(dòng)態(tài)平衡,從而有利于微信信息共享中信息生態(tài)問(wèn)題的解決。
[Abstract]:Because of its simple operation, convenient communication and rich functions, WeChat has been recognized by users in the fields of social communication, life service, content sharing, etc. WeChat is the most commonly used instant messaging tool. With the continuous growth of the number of WeChat users, the information surplus, information pollution, information asymmetry and other information ecological problems in WeChat information sharing have become increasingly prominent. How to make use of WeChat to provide more information that meets the needs of users, how to build a better information environment of WeChat to promote the realization of WeChat information sharing, How to utilize and excavate the subjective attitude of WeChat users in order to improve the effect of information sharing is an urgent problem. The theory of information ecology emphasizes the harmonious development of information, information environment, information technology and information person. This provides a new theoretical perspective for the study of WeChat information sharing. Therefore, from the perspective of information ecology, this paper takes WeChat as a starting point to explore the influencing factors of WeChat users' information sharing behavior. On the basis of summarizing the research status of information sharing behavior and information ecology, firstly, based on the theory of information ecology to analyze the information ecosystem in WeChat information sharing; secondly, Combined with the theory of information sharing behavior and the existing literature combing the possible factors that may affect the information sharing behavior of WeChat users, and through semi-structured interviews to further supplement and improve the influencing factors; finally, The model of influencing factors of information sharing behavior of WeChat users was constructed and the research hypotheses were put forward. The data were collected by questionnaire, and the reliability and validity of the data were tested by confirmatory factor analysis. The structural equation model is used to verify the influencing factors model and hypothesis to explore the influence relationship between the influencing factors of WeChat users' information sharing behavior. In this paper, 406 valid questionnaires are used as samples to conduct empirical analysis, and the results show that WeChat information is based on WeChat information. WeChat information environment, WeChat information technology has a positive impact on WeChat users' information sharing intention; WeChat users' information sharing intention has a positive impact on information sharing behavior; WeChat users' education is in WeChat information. WeChat information environment, WeChat information technology to WeChat users of information sharing intention in the impact of the relationship. Finally, WeChat user information sharing behavior factors are discussed, among them, WeChat information environment factors have the most influence on WeChat users' information sharing behavior, WeChat information factors take second place, WeChat information technology factors are the least. On this basis, from WeChat information, WeChat information environment, WeChat information technology, WeChat information technology, WeChat information environment, WeChat information technology, In order to promote the harmonious development of information ecological factors in WeChat information sharing and the dynamic balance of information ecosystem, this paper puts forward some suggestions on WeChat information sharing from the perspective of WeChat users, which is beneficial to the solution of information ecological problems in WeChat information sharing.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206;G252

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