在當(dāng)今全球化的背景下,很多行業(yè)都受到市場化和商品化的影響,其中教育行業(yè)就是一個很好的例子。作為教育領(lǐng)域中的一種體裁,大學(xué)簡介也受到了全球化的影響,它現(xiàn)在的作用不僅僅是給讀者提供大學(xué)的一些基本信息,而且,它還試圖說服讀者,讓讀者意識到該校是一所優(yōu)秀的大學(xué),進而吸引優(yōu)質(zhì)的生源報考該校。本文收集了當(dāng)前中國39所“985工程”重點院校的大學(xué)簡介,并對簡介中的勸說話語進行分析。根據(jù)Aristotle （2007）所提出的三大勸說模式,本文對簡介中的勸說話語進行分類,將其分為體現(xiàn)“人品訴求”的勸說話語,體現(xiàn)“情感訴求”的勸說話語以及體現(xiàn)“理性訴求”的勸說話語。在此基礎(chǔ)上,本文根據(jù)Verschueren （1999）的順應(yīng)理論,進一步解釋了為什么大學(xué)簡介的作者會選擇這三大模式的勸說話語。最后,通過一個問卷調(diào)查,本文揭示了大學(xué)簡介中的勸說話語對讀者的影響。通過一系列的分析,本研究得出這些勸說話語的選擇實際上是一個順應(yīng)社會心理的過程。另外,問卷調(diào)查的結(jié)果也揭示了大學(xué)簡介中的勸說話語確實影響了讀者對大學(xué)的看法。本研究從一個新的視角去研究全球化對大學(xué)簡介的影響,希望對以后這方面的研究有一定的意義。 

【文章頁數(shù)】：86 頁

【學(xué)位級別】：碩士

【文章目錄】：
摘要 Abstract List of Figures and Tables Chapter One Introduction
1.1 Introduction
1.2 Rationale of the present study
1.3 Objectives of the present study
1.4 Notes on data collection and methodology
1.5 Layout of the present thesis Chapter Two Literature Review
2.1 Introduction
2.2 Defining persuasion
2.3 Previous studies on persuasion
    2.3.1 Persuasion in traditional rhetoric
    2.3.2 Persuasion in new rhetoric
    2.3.3 Contemporary studies on persuasion at home
    2.3.4 Contemporary studies on persuasiion abraod
    2.3.5 Comments on the previous studies
2.4 Pervious studies on university prospectuses
2.5 Summary Chapter Three Analytical Framework
3.1 Introduction
3.2 Basis of the analytical framework
    3.2.1 Aristotle?s three modes of persuasion
    3.2.2 Verschueren?s Linguistic Adaptation Theory
3.3 A working analytical framework of the present study
3.4 Summary Chapter Four Categorization of Linguistic Means of Persuasion
4.1 Introduction
4.2 Linguistic means concerning ethos
    4.2.1 Referring to the ranking titles
    4.2.2 Stating the concrete figures related to physical environment
    4.2.3 Listing the honorary titles of the teachers
    4.2.4 Listing the achievements of the universities
    
4.2.4.1 Listing the achievements in education domain
    
4.2.4.2 Listing the achievements in scientific research domain
    4.2.5 Stating the history of the university
    4.2.6 Referring to distinguished persons
    4.2.7 Citing principles related to cultural environment
4.3 Linguistic means concerning pathos
    4.3.1 Using positive evaluative words
    4.3.2 Exploiting pictures of campuses and campus? life
4.4 Linguistic means concerning logos
4.5 Summary Chapter Five Linguistic Means of Persuasion as Realization of Adaptation
5.1 Introduction
5.2 Realization of adaptation
    5.2.1 Adaptation to social variables
    
5.2.1.1 Adaptation to social standards
    
5.2.1.2 Adaptation to social situation of genre diversity
    5.2.2 Adaptation to psychological variables
    
5.2.2.1 Adaptation to belief
    
5.2.2.2 Adaptation to emotion
    
5.2.2.3 Adaptation to desire
5.3 Summary Chapter Six Effects of Linguistic Means of Persuasion
6.1 Introduction
6.2 Questions concerning the general effects
6.3 Question concerning ethos
6.4 Questions concerning pathos
6.5 Question concerning logos
6.6 Summary Chapter Seven Conclusion
7.1 Introduction
7.2 Major findings
7.3 Limitations and suggestions References Appendixes Acknowledgements 附件


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