修辭結(jié)構(gòu)理論（簡(jiǎn)稱RST）起源于20世紀(jì)80年代,是一種新興的語(yǔ)篇生成理論,旨在研究句子的層次關(guān)系進(jìn)而探索語(yǔ)篇結(jié)構(gòu)。修辭結(jié)構(gòu)理論廣泛應(yīng)用于包括政治演說(shuō)、新聞報(bào)道、英語(yǔ)作文在內(nèi)的各種語(yǔ)言語(yǔ)篇。但是,多媒體和計(jì)算機(jī)技術(shù)的快速發(fā)展讓不同符號(hào)資源不斷地涌入社會(huì)實(shí)踐中。單一語(yǔ)言模態(tài)不再是傳遞信息的唯一方法,人們意識(shí)到信息在圖片、聲音、顏色等多種模態(tài)的相互作用下傳遞。因此,產(chǎn)生了一種通過(guò)不同類型模態(tài)傳遞意義的語(yǔ)篇,即多模態(tài)語(yǔ)篇。近年來(lái),人口老齡化和養(yǎng)老問(wèn)題日益凸顯,孝道公益廣告隨之增多。目前對(duì)公益廣告的研究主要集中在社會(huì)學(xué)和廣告學(xué)方面,但本文嘗試從修辭結(jié)構(gòu)理論的視角對(duì)其進(jìn)行分析。中國(guó)公益廣告網(wǎng)和央視網(wǎng)作為我國(guó)權(quán)威的政府網(wǎng)站,其廣告代表人民心聲和社會(huì)關(guān)注焦點(diǎn)。鑒于此,本文以修辭結(jié)構(gòu)理論為分析框架,采用定量和定性相結(jié)合的方法對(duì)中國(guó)公益廣告網(wǎng)和央視網(wǎng)“中國(guó)夢(mèng)·孝道”的15則廣告進(jìn)行多模態(tài)話語(yǔ)分析,旨在探討修辭結(jié)構(gòu)的使用頻率和不同模態(tài)的選擇,從而揭示公益廣告的教育功能。本文擬解決以下研究問(wèn)題:1、“中國(guó)夢(mèng)·孝道”公益廣告中存在哪些修辭關(guān)系以及這些修辭關(guān)系是如何分布的?2、通過(guò)修辭關(guān)系分布圖,“中國(guó)夢(mèng)·孝道... 

【文章來(lái)源】：江西師范大學(xué)江西省

【文章頁(yè)數(shù)】：85 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
Abstract
摘要
Chapter One Introduction
    1.1 Background of the Research
    1.2 Significance and Purpose of the Research
    1.3 Research Questions and Research Methodology
    1.4 Organization of the Thesis
Chapter Two Literature Review
    2.1 An Overview of Rhetorical Structure Theory
        2.1.1 Definition of Rhetorical Structure Theory
        2.1.2 Previous Applications of Rhetorical Structure Theory at Home andAbroad
    2.2 An Overview of Multimodal Discourse Analysis
        2.2.1 Concepts about Multimodality
        2.2.2 Previous Research of Multimodal Discourse Analysis at Home andAbroad
    2.3 An Overview of Public Service Advertisement
        2.3.1 Concepts about Public Service Advertisement
        2.3.2 Previous Studies of Public Service Advertisements at Home and Abroad
Chapter Three Theoretical Framework
    3.1 Components of Rhetorical Structure Theory
        3.1.1 Relation
        3.1.2 Function
        3.1.3 Hierarchy
    3.2 Analytical Procedures of Rhetorical Structure Theory
        3.2.1 Division of Units
        3.2.2 Identification of the Spans and Relations
        3.2.3 Drawing the Diagram
    3.3 Summary
Chapter Four Analysis of“The Chinese Dream Filial Piety”Public ServiceAdvertisements
    4.1 An Introduction of the Data
    4.2 Analysis of“The Chinese Dream Filial Piety”Public ServiceAdvertisements from the Perspective of Rhetorical Structure Theory
        4.2.1 Collection of the Rhetorical Relations
        4.2.2 Discussion of the Distribution of Rhetorical Relations
        4.2.3 Establishment of Rhetorical Structure Pattern for“The Chinese DreamFilial Piety”Public Service Advertisements
    4.3 Educational Function of“The Chinese Dream Filial Piety”Public ServiceAdvertisements
        4.3.1 Educational Function from the Perspective of Social Semiotics
        4.3.2 Educational Function from the Perspective of Rhetorical Relations
    4.4 Summary
Chapter Five Conclusion
    5.1 Major Findings of the Present Study
    5.2 Limitations of the Present Study
    5.3 Suggestions for Further Study
Bibliography
Appendices
Appendix Ⅰ
Appendix Ⅱ
Acknowledgements
在讀期間公開發(fā)表論文(著)及科研情況


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碩士論文
[1]中英公益廣告中概念隱喻的比較研究[D]. 王保玲.山東大學(xué) 2011



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