近年來,越來越多的企業(yè)家開始認(rèn)識到編寫高質(zhì)量使命的重要性�；趦�(yōu)化后的修辭資源理論框架,本文用定性和定量的研究方法,對比分析了2018年世界財(cái)富500強(qiáng)表單中各20家中企和美企的使命陳述。結(jié)果研究表明:中國企業(yè)和美國企業(yè)在修辭資源的建構(gòu)和訴諸層面差異較大,在話題內(nèi)容和美學(xué)層面差異較小。在使命建構(gòu)層面,差異主要體現(xiàn)于標(biāo)題結(jié)構(gòu)和篇章結(jié)構(gòu)。在修辭訴諸層面,美企在道德訴諸方面更注重“同質(zhì)”,而與美企相比,中企則在情感訴諸方面對“承諾”的關(guān)注不足。在使命話題內(nèi)容層面,中美企業(yè)都會(huì)在使命陳述中提出“誠實(shí)”,“創(chuàng)新”等相同的主張,但也有自身獨(dú)有的主張。在修辭美學(xué)層面,中國企業(yè)使用的修辭格更豐富,包括語法修辭和詞匯修辭,而美企大多使用語法修辭。本研究將修辭資源理論與使命陳述結(jié)合,進(jìn)一步豐富了修辭資源理論,以及增加了商務(wù)文本研究的多樣性。同時(shí),本研究能對后期的使命陳述編寫提供參考,幫助企業(yè)家編寫出質(zhì)量更高,更有說服力的使命陳述。 

【文章來源】：四川外國語大學(xué)重慶市

【文章頁數(shù)】：102 頁

【學(xué)位級別】：碩士

【文章目錄】：
摘要
Abstract
Acknowledgements
Chapter One Introduction
    1.1 Motivation
    1.2 Objectives and Significance
    1.3 Methodology
    1.4 Layout
Chapter Two Literature Review
    2.1 Studies on Mission Statements
        2.1.1 Definition and Content Analysis
        2.1.2 Exploration of Missions’Quality and Writing
        2.1.3 Relationship between Corporate Mission and Performance
        2.1.4 Missions Analysis in Particular Industries
        2.1.5 Review Studying
    2.2 Studies on Rhetorical Resources
        2.2.1 Previous Studies of Rhetorical Resources in Missions
        2.2.2 Previous Studies of Rhetorical Resources in Business Texts
        2.2.3 Previous Studies of Rhetorical Resources in Other Texts
    2.3 Summary
Chapter Three Theoretical Framework
    3.1 Framework of Rhetorical Resources
        3.1.1 Argument
        3.1.2 Arrangement
        3.1.3 Aesthetics
        3.1.4 Appeals
    3.2 Framework of Ethos and Pathos Analysis
        3.2.1 Five Aspects of Ethos
        3.2.2 Eight Aspects of Pathos
    3.3 Application of the Two Theories
        3.3.1 The Four Main Principles
        3.3.2 The Hierarchical Structures of Four Principles
Chapter Four Analysis of Chinese and American Corporations’Missions
    4.1 Research Questions
    4.2 Data Collection
    4.3 Data Analysis
        4.3.1 Argument in Corporate Missions
        4.3.2 Arrangement in Corporate Missions
        4.3.3 Aesthetics in Corporate Missions
        4.3.4 Appeals in Corporate Missions
    4.4 Discussion
        4.4.1 The Common and Unique Propositions
        4.4.2 Differences in Subheads Patterns and Discourse Structure
        4.4.3 The Figures of Speech and Their Effects
        4.4.4 The Preferred Factors in Appeals
    4.5 Summary
Chapter Five Conclusion
    5.1 Major Findings
    5.2 Implications of the Study
    5.3 Suggestions and Limitations
References
Appendix
    Appendix Ⅰ The Mission of Home Depot
    Appendix Ⅱ The Mission of Northrop Grumman
    Appendix Ⅲ The Mission of John Deer
    Appendix Ⅳ The Mission of P&G
    Appendix Ⅴ The Mission of Hair Group
    Appendix Ⅵ The Mission of Evergrande
    Appendix Ⅶ The Mission of China State Construction
    Appendix Ⅷ The Mission of Bank of China
    Appendix Ⅸ The Mission of CITIC Group



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