【摘要】：購物網(wǎng)站作為電腦媒介交流的方式之一，在世界范圍內(nèi)越來越受追捧。本文的研究目的是對從taobao.com選取的30個產(chǎn)品的信息頁面和規(guī)則頁面進行語域分析，從語場、語旨和語式三個方面來探究中文購物網(wǎng)站獨特的語境特征以及這些語境特征對應下的語言特征。 根據(jù)Halliday的界定，語域是指“語言的功能變體”。所謂功能變體，就是因情景語境的變化而產(chǎn)生的語言變化形式。情景語境主要由三個要素構成：語場，語旨和語式。語場主要是指交流的主題；語旨主要是指參加者之間的關系；語式一是指交流媒介，口頭的或書面的，二是指交流渠道，聲音或文字。語域理論認為三個語境要素決定了語言意義的選擇范圍以及相應的語言形式。 本文所用的語料來自taobao.com的30個產(chǎn)品的信息頁面和規(guī)則頁面。產(chǎn)品信息頁面涉及的產(chǎn)品類別分別為女裝，手機和燈具，語料包括導航按鈕下對應的文本內(nèi)容。 本研究發(fā)現(xiàn)，購物網(wǎng)站語言屬于非標記語域。也就是說購物網(wǎng)站語言的語場，語旨和語式不是單一的：（1）語場可以按技術類與非技術類劃分。相應的，詞匯會有技術性詞匯和普通/口語詞匯之分。（2）語旨涉及網(wǎng)站運營方、賣方、買方之間的權力關系和同等關系。權利關系下會使用“高”和“中”值情態(tài)操作詞，同等關系下會使用“低”和“中”值情態(tài)操作詞。表示同等關系的稱呼語也是購物網(wǎng)站語言的一大特點。（3）就交流渠道而言，，購物網(wǎng)站語言主要采用的是文字。就媒介而言，購物網(wǎng)站語言不是純粹的書面語或口語。本文發(fā)現(xiàn)購物網(wǎng)站語言主要采用“written to be read as speech”和“written to be read”這兩種書面語模式。
[Abstract]:Shopping websites, as one of the means of computer media communication, are becoming more and more popular in the world. The purpose of this paper is to analyze the information page and rule page of 30 products selected from taobao.com, from the field, This paper explores the unique contextual features of Chinese shopping websites and the linguistic features corresponding to these contextual features from three aspects: tenor and style. According to the definition of Halliday, register refers to "functional variation of language". The so-called functional variation is the form of language change caused by the change of situational context. Situational context consists of three main elements: field, tenor and pattern. The field mainly refers to the subject of communication; tenor mainly refers to the relationship between participants; the first is the medium of communication, oral or written, and the other is the channel of communication, voice or text. Register theory holds that the three contextual elements determine the choice of linguistic meaning and the corresponding linguistic form. The corpus used in this paper is from taobao.com 's 30 product information pages and rule pages. The product information page covers women's clothing, mobile phones and lamps and lanterns. The corpus includes the corresponding text content under the navigation button. This study found that shopping website language belongs to non-marker register. That is to say, the language field, tenor and style of shopping website are not single: (1) the field can be divided into technical and non-technical categories. Accordingly, the vocabulary will be divided into technical vocabulary and common / oral vocabulary. (2) tenor relates to the power relationship and the equivalent relationship between the website operator, seller and buyer. The "high" and "middle" values are used in the right relationship, and the low and middle values are used in the same relationship. (3) as far as communication channels are concerned, the language of shopping websites is mainly written. (3) in terms of communication channels, the language of shopping websites is mainly written. (3) the language of shopping website is also a special feature of shopping website language. As far as the media is concerned, the language of shopping website is not pure written language or spoken language. This paper finds that shopping website language mainly uses "written to be read as speech" and "written to be read" two written language modes.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：H15

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本文編號：2463038