【摘要】：隨著互聯(lián)網(wǎng)的普及和網(wǎng)絡(luò)支付的盛行,近五年網(wǎng)絡(luò)購物正在成為一種普遍的社會現(xiàn)象。中國互聯(lián)網(wǎng)絡(luò)信息中心的調(diào)查顯示,2011年有超過1.94億中國人在網(wǎng)絡(luò)購物,比2010年的1.61億人增加了330萬人。同時,所有的網(wǎng)絡(luò)購物網(wǎng)站都為買賣雙方提供在線交流平臺,如淘寶網(wǎng)開發(fā)了阿里旺旺軟件,以方便買賣雙方就購物過程中的疑問進(jìn)行交流�；诖似脚_的網(wǎng)絡(luò)購物會話語言也逐步發(fā)展起來,并形成了自身的特點。這也成為近些年新發(fā)表論文的熱點研究話題之一。然而遺憾的是,這些研究都沒有對網(wǎng)絡(luò)購物語言進(jìn)行系統(tǒng)的分析。 本文旨在參照韓禮德的語域理論框架,對網(wǎng)絡(luò)購物語言的特點進(jìn)行分析。作者主要從中國最大的網(wǎng)絡(luò)購物網(wǎng)站——淘寶網(wǎng)上搜集了語料,并根據(jù)韓禮德理論中提出的三個變量(語場、語式和語旨)對語料進(jìn)行分析。通過分析發(fā)現(xiàn),與其他網(wǎng)絡(luò)語言和日常購物語言相比,網(wǎng)絡(luò)購物語言從話題、詞匯、句式和圖像示意等方面都有截然不同的特點。 首先,網(wǎng)絡(luò)購物語言的主題是有限的,并以成功交易為目的。雖然買方和賣方可以在網(wǎng)絡(luò)中可以隱藏自己的真實信息,并享有相對平等的地位,但與現(xiàn)實購物活動相比,買賣雙方之間的關(guān)系是一樣的,即都是利益驅(qū)動的供需交易關(guān)系。同時,本文發(fā)現(xiàn),網(wǎng)絡(luò)購物的語言包含了口語、書面語和網(wǎng)絡(luò)語言的特點,并有其獨特之處,如“淘寶體”術(shù)語“親”、“寶貝”,以及擬聲詞和方言的廣泛使用等。從句法的角度,網(wǎng)絡(luò)購物買賣雙方更傾向于使用短句、省略句、疑問句和祈使句。此外,本文作者還探討了買賣雙方形成此種語言形式,并使其廣泛傳播的動機。 作者希望通過本文的初步探索,能為網(wǎng)絡(luò)語言,這一新興但重要的語言形式的進(jìn)一步研究做一定工作,也為大家更好地進(jìn)行網(wǎng)絡(luò)購物,成功交易提供指導(dǎo)。
[Abstract]:With the popularity of the Internet and the prevalence of online payment, online shopping is becoming a universal social phenomenon in the last five years. More than 194 million Chinese shopped online in 2011, up 3.3 million from 161 million in 2010, according to a survey by the China Internet Network Information Center. At the same time, all online shopping sites provide online communication platforms for buyers and sellers, such as Taobao, which has developed Ariwanwang software to facilitate buyers and sellers to exchange questions about the shopping process. The online shopping conversation language based on this platform has gradually developed and formed its own characteristics. This has also become one of the hot topics of new published papers in recent years. However, unfortunately, these studies have not systematically analyzed the online shopping language. The purpose of this paper is to analyze the characteristics of online shopping language according to Halliday's register theory framework. The author collected data from Taobao, the largest online shopping website in China, and analyzed the corpus according to three variables (field, pattern and tenor) put forward in Halliday's theory. Through the analysis, it is found that compared with other online language and daily shopping language, the online shopping language has distinct characteristics in terms of topic, vocabulary, sentence pattern and image indication, etc. First of all, the theme of online shopping language is limited and aimed at successful trading. Although buyers and sellers can hide their true information in the network and enjoy relatively equal status, the relationship between buyers and sellers is the same as that of real shopping activities, that is, interest-driven trade between supply and demand. At the same time, this paper finds that the language of online shopping includes the characteristics of spoken, written and network language, and has its unique features, such as the term "close", "baby", and the widespread use of onomatopoeia and dialects. From the syntactic point of view, online shopping buyers and sellers tend to use short sentences, skimming sentences, interrogative sentences and imperative sentences. In addition, the author also discusses the motivation of the buyer and seller to form such a language form and to make it widely disseminated. The author hopes that through the preliminary exploration of this paper, we can do some work for the further study of network language, which is a new but important language form, and also provide guidance for us to better carry out online shopping and trade successfully.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：H136

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